August 2006

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If you’re writing for the web, get to the point! The average home user spends only 52 seconds on a web page.

Other useful facts from Nielsen/NetRatings’ June 2006 figures:

  • The average home user has 36 web-browsing sessions per month, visiting a total of 63 unique domains.
  • There are 10,546,747 active “digital media” consumers in Australia (does that mean “Internet users?), out of an estimated 13,745,868 potential users.

Despite working an exhausting 65 hours last week, somehow I found time to knock off two books, both thrillers. One thrilled, one disappointed.

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Hypocritical drug laws, as demonstrated by a UK parliamentary committee. This drug danger league table courtesy of New Scientist magazine shows the relative danger of various drugs, legal and illegal, based on scientific evidence covering dependency and physical and social harm based on a survey of people’s opinions of their relative harm.

Chart of relative drug danger

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