As I type this, it’s just beginning to rain, and I can hear the sound of thunder in the background. But 20 minutes ago I took this photo of the gathering storm clouds over Enmore in Sydney.
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When your business’ reputation sucks, what do you do? Re-brand it!
Jon Taplin reckons American business is hoping to revive “Brand USA” by supporting Barack Obama as a presidential candidate. In Reviving Brand America, he says:
It is getting very hard to be an American company in much of the world (see photo). Whenever they are pissed off in Karachi, they burn down the KFC. George Bush’s War has made competing against European and Chinese manufacturers like wrestling with one arm tied behind your back. So like any smart CEO, the elite has decided we need a re-branding of America with a charismatic man of colour at the front.
Exhibit A is the New York Post’s endorsement of Obama this morning. I would take it as a given, that Rupert Murdoch saw this editorial before it was published. Exhibit B is MSNBC. I promise you, Chris Matthews and Keith Olbermann would not be given the free rein to criticize both Hillary and Republican hypocrisy, unless Jeff Immelt, CEO of GE had not given the OK. I obviously think this is a rational move on the part of American business — and I know its not like they all met at some private club to decide this. I just think this is the consensus vision, well outlined by Andrew Sullivan a couple of months ago.
But is American business that concerned with their nation’s international image? Or is Taplin spot on?
Indeed, was the success of Kevin Rudd in Australia’s 2007 election partially the result of our stagnant image overseas?
Given that there’s quite a bit of fluctuation in web traffic from day to day anyway — for all manner of reasons — I’m going to say that it’s been relatively steady through the week so far.
As I mentioned yesterday, the Heath Ledger jokes page is now sustaining itself on Google search results. I think I’ll do a more detailed end-of week analysis tomorrow. I just wanted to publish something about this Experiment today because I know every single reader is awaiting my every word on this important global issue.
Why is Facebook so popular? Sunrise presenter Pete Blasina has the explanation: “It’s because of the Internet.” Gotcha, Pete. Note, this man is paid to present this segment on technology. Obviously Channel 7 have scoured teh internetz for only the best of the best. Hat-tip to Cameron Reilly.
Scientific American explains two media manipulation techniques, the “straw man” and the “weak man”. Know how to spot them and help fight the Hallucinating Goldfish.
In Getting Duped: How the Media Messes with Your Mind, Yvonne Raley and Robert Talisse write:
One common method of spinning information is the so-called straw man argument. In this tactic, a person summarizes the opposition’s position inaccurately so as to weaken it and then refutes that inaccurate rendition. In a November 2005 speech, for example, President George W Bush responded to questions about pulling troops out of Iraq by saying, “We’ve heard some people say, pull them out right now. That’s a huge mistake. It’d be a terrible mistake. It sends a bad message to our troops, and it sends a bad message to our enemy, and it sends a bad message to the Iraqis.” The statement that unnamed “people” are advocating a troop withdrawal from Iraq “right now” is a straw man, because it exaggerates the opposing viewpoint. Not even the most stalwart Bush adversaries backed an immediate troop withdrawal. Most proposed that the soldiers be sent home over several months, a more reasonable and persuasive plan that Bush undercut with his straw man.
The Weak Man tactic is a twist on this…
In the names of all the Gods, how could I have possibly missed the news two days ago that Corey Worthington Delaney is kicking off a three-city rave which will hit Sydney next month, followed by a tour of seaside spots in England in June, including Blackpool, Bournemouth and Torquay? Where can I get tickets?
It’s really scary, I think, that the National Library of Australia has selected me for preservation “in perpetuity” in the Pandora archive. Lame Heath Ledger jokes and my photographs of men’s toilets will be available for future generations.
Final reminder: You have until midnight tonight (Sydney time) to vote in Macquarie Dictionary’s Word of the Year poll.
Another day, another traffic graph for The Heath Ledger Experiment. And once more, contrary to my expectations, there’s another gentle increase in traffic.
Could this be because the Heath Ledger jokes page is now the top result when you do a Google search for “heath ledger jokes”?
Today is about other things for me, not Mr Ledger, so I’ll return to these thoughts tomorrow. But do feel free to add your own comments.
One of the biggest mistakes businesses make when thinking about social media is that it’s all about the tools — that if only they choose the right software they’ll be a success. That’s about as sensible as thinking your retail business will be successful if only you buy the right bookkeeping software.
Yesterday a client asked:
My friends at [some business] wish to create a social networking section as part of their site, with home pages or profiles for each user. Do you recommend any third party apps for this or a currently operating system?
No, I don’t recommend the tools until I know what the job is.
That question is like being asked, “I want a motor vehicle, can you recommend one?” Before you could answer you’d need to know the requirements. How many passengers? An answer of “6″ means a people-mover, not a sports car. An answer of “40″ means you need a bus.
Does it have to go off-road? Land Rover time! Does it have to carry 3 tons of bricks? Well, you need a truck, not a car. Do you need to make a social statement with your vehicle? Then maybe you need a Rolls-Royce. Or a Porsche. Or a Ferrari.
Or a packet of Viagra.
Overheard in a pub on King Street, Newtown earlier today: “I’m not afraid of mental institutions any more. It’s a free holiday. Free food, free cigarettes — free DRUGS!”
Yesterday I reported that traffic for The Heath Ledger Experiment had declined across the weekend. Today I can tell you that the decline has been reversed and we’re slightly up again. Across 6 days, we’ve seen a total of 6,407 unique human visitors to the jokes page.
I have no real explanation for this yet, and it may just be statistical noise. Still, my gut feeling is that we’re moving past the initial feeding-frenzy. Perhaps the early visitors are people who actively seek out a forum for this sort of thing, because that’s how they gain the attention they seek. Later, others stumble across the site once those early visitors have seeded it with content.
If you own or manage a business that handles information (and which business doesn’t?) then you must understand computers and the Internet. If you don’t, you’re incompetent. Yes, that’s right, you heard me. Incompetent.
There, I’ve said it. Now, with that out of the way, let me explain…
I don’t mean you need to know how computers work, or how to set them up, program them, maintain them or fix them when they break. You don’t need to know how to connect a computer to the Internet, build a website or any of that stuff either.
However you should know enough to make effective decisions about how they’re used in your business. You should know how the leaders in your industry are using the technology. You should be aware of developments that might affect your plans.
In short, you don’t need to know the technology itself, but you do need to know its implications for your business.
Australia’s had a Goods and Services Tax since 2000. If you waved your hand and said, “Oh, I don’t understand GST,” your shareholders would have every right to sack you for incompetence.
Sure, your accountant handles the details. But at the very least you know that the GST is 10%, and you can handle basic business operations like quoting for a customer’s work.
Well, we’ve had the Internet commercially since 1995, and computers for much longer. They’re a core part of doing business. Waving your hand and saying, “Oh, I don’t understand computers” should equally be a sacking offence.
So what do you need to understand…?
Are you proud of your culture? It depends which culture you mean, I guess. Over the weekend I’ve pondered that while we all celebrated our Australian culture, and somewhere — not that I bothered participating — gay men celebrated “gay culture”. Again.
The photo (above) is from ’Pong’s photo essay on Australia Day. Classy eh?
The rest of the pics show precisely how we celebrate the Birth of Our Great Nation at the very place where the key events of 1788 took place. It’s pathetic. It’s embarrassing.
As I Twittered to ’Pong at the time, “So many people in your Oz Day photos use the flag as clothing. Fat-arsed drunks sitting on it! Nation’s flag: show respect.”
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