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	<title>Comments on: iYomu: too late to beat Facebook?</title>
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	<link>http://stilgherrian.com/internet/iyomu_versus_facebook/</link>
	<description>All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris.</description>
	<pubDate>Sat, 05 Jul 2008 05:22:37 +0000</pubDate>
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		<title>By: Stilgherrian</title>
		<link>http://stilgherrian.com/internet/iyomu_versus_facebook/#comment-7764</link>
		<dc:creator>Stilgherrian</dc:creator>
		<pubDate>Tue, 14 Aug 2007 22:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://stilgherrian.com/internet/iyomu_versus_facebook/#comment-7764</guid>
		<description>&lt;strong&gt;@Zern:&lt;/strong&gt; Interesting that your people couldn't differentiate MySpace and Facebook, 'cos I though the divide was obvious -- exactly along the lines described in &lt;a href="http://www.danah.org/papers/essays/ClassDivisions.html" rel="nofollow"&gt;danah boyd's essay&lt;/a&gt;.

All these sites are toolkits for managing relationships. Do we need to coin the term "personal CRM"? The tools in MySpace toolbox are geared to music and video and saying "Hey look what I found!" The tools in Facebook are geared to saying "These are the people I work with or went to school with." iYomu's are more about putting your stuff online and choosing who can access it.

Maybe iYoumu is "social networking for introverts."</description>
		<content:encoded><![CDATA[<p><strong>@Zern:</strong> Interesting that your people couldn&#8217;t differentiate MySpace and Facebook, &#8216;cos I though the divide was obvious &#8212; exactly along the lines described in <a href="http://www.danah.org/papers/essays/ClassDivisions.html" >danah boyd&#8217;s essay</a>.</p>
<p>All these sites are toolkits for managing relationships. Do we need to coin the term &#8220;personal CRM&#8221;? The tools in MySpace toolbox are geared to music and video and saying &#8220;Hey look what I found!&#8221; The tools in Facebook are geared to saying &#8220;These are the people I work with or went to school with.&#8221; iYomu&#8217;s are more about putting your stuff online and choosing who can access it.</p>
<p>Maybe iYoumu is &#8220;social networking for introverts.&#8221;</p>
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		<title>By: Zern</title>
		<link>http://stilgherrian.com/internet/iyomu_versus_facebook/#comment-7756</link>
		<dc:creator>Zern</dc:creator>
		<pubDate>Tue, 14 Aug 2007 05:42:24 +0000</pubDate>
		<guid isPermaLink="false">http://stilgherrian.com/internet/iyomu_versus_facebook/#comment-7756</guid>
		<description>iYomu may well survive and thrive &lt;em&gt;if&lt;/em&gt; it manages to differentiate itself sufficiently strongly and therefore appeal to enough people who are attracted to those points of differentiation. 

E.g.: 1-1 connections in iYumo would emphasise the quality of connections as opposed to the quantity. 

E.g.: this is a grown-up service makes it different from MySpace and Facebook.

In some ways I see iYumo as a cross between Facebook and LinkedIn. BTW I find LinkedIn suffocatingly limited and all too reminiscent of corporate life ("so which box do you fit in exactly?")

Facebook and MySpace are still relatively undifferentiated to newbies. I have had people ask me which was "better". 

It'll be interesting to see where iYomu goes.</description>
		<content:encoded><![CDATA[<p>iYomu may well survive and thrive <em>if</em> it manages to differentiate itself sufficiently strongly and therefore appeal to enough people who are attracted to those points of differentiation. </p>
<p>E.g.: 1-1 connections in iYumo would emphasise the quality of connections as opposed to the quantity. </p>
<p>E.g.: this is a grown-up service makes it different from MySpace and Facebook.</p>
<p>In some ways I see iYumo as a cross between Facebook and LinkedIn. BTW I find LinkedIn suffocatingly limited and all too reminiscent of corporate life (&#8221;so which box do you fit in exactly?&#8221;)</p>
<p>Facebook and MySpace are still relatively undifferentiated to newbies. I have had people ask me which was &#8220;better&#8221;. </p>
<p>It&#8217;ll be interesting to see where iYomu goes.</p>
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