SMH: You are what you surf, buy or tweet

I have an op-ed in the Sydney Morning Herald today about the surveillance society, something that’s already with us.

Computers can tell when your daughter is pregnant. Sometimes they know even before you do. In a recent feature for The New York Times, Charles Duhigg describes how Target in the US analyses everything it knows about its customers. A young woman buying unscented lotion, a large handbag, zinc and magnesium supplements and a brightly coloured rug is likely to be pregnant. So Target dispatches coupons for baby clothes.

When a father stormed into a store complaining that his teenage daughter had received the coupons, Target was forced to apologise. But days later, he realised the store was right…

You can click through to read the whole thing. But since it was written for the dead-tree paper and not the website there are no links.

Here’s the links to my sources:

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