Given my comments on the Torch of the 2006 Commonwealth Games, which was later revealed to be little more than an elaborate USB data key, I supposed I should say a few words about the recently-announced design of the torch for the 2008 Olympic Games to be held in Beijing (pictured left).
Actually, I quite like it.
Which is more than I can say for the slogan “Light the Passion Share the Dream” — but then such slogans tend to be collections of relatively meaningless nice-sounding words that couldn’t possibly offend anyone.
But back to the torch…
Fortunately, despite being designed by computer company Lenovo, there don’t seem to be any lame technowank features like built-in webcams. However the propane burner only has enough fuel for 15 minutes in good wind conditions — which means there’ll be a lot of these torches lighting each other and being passed along.
“The Torch incorporates technological innovations to be able to remain lit in winds of up to 65 kilometres-an-hour and lit in rain of up to 50 millimetres-an-hour,” says another media release. “Other technological advancements prevent colour discolouration and corrosion around the cone from which the Flame burns. The Torch construction is also environmentally-conscious. The materials are recyclable…”
… though I can’t see too many of these sought-after souvenirs being melted down for scrap!
So, folks, what do you think?
Possibly related posts
Tags: beijing 2008, branding
-
as it’s red, does that mean it will go faster?!
like the little swirly clouds/waves, very chinoisery….
-
It all looks a bit bourgeois and red is so cliche for the pseudo-Communists.
-
‘Light the Passion Share the Dream’ souns like an advertising slogan for cigarettes.
-
The more I look at it, the more I think there’s great subtlety to this design. I still like it.
ABC The Drum
Crikey
CSO Online
Delicious
Dopplr
Flickr
LinkedIn
newmatilda.com
Patch Monday
Posterous
Qik
Stilgherrian Live (Ustream)
Technology Spectator
Twitter
Viddler
4 comments
Comments feed for this article
Trackback link: http://stilgherrian.com/marketing/beijing_torch_unveiled/trackback/