Daft ad campaign is on the sauce

08 May 2007 in Marketing by Stilgherrian | 3 comments

Photo of billboard:

This is a pretty stupid campaign, if you ask me. “Momma’s sauce” is usually thought of as being rich and flavourful, made with love. “Just like mama used to make.” Plus I don’t recall Australians ever spelling it “momma”, and neither does the Macquarie Dictionary.

So apart from telling your customers that your factory-made canned stuff isn’t made with care, you’re also telling them it’s shipped in from New Zealand — hardly the home of Italian culinary skills.

Or are they trying to turn canned spaghetti into an international symbol of youth rebellion?

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  1. Richard’s avatar

    Richard on 09 May 2007 at 8:26 am

    Does anyone even eat tinned spaghetti any more?

    Reply

  2. quadrapop’s avatar

    quadrapop on 10 May 2007 at 1:29 pm

    yep, kids, when mum cant be bothered or hasn’t the time to cook something more complex…

    Reply

  3. Stilgherrian’s avatar

    Stilgherrian on 10 May 2007 at 10:09 pm

    @Richard: Yes, I’d have thought there’d be plenty of healthier alternatives available, even at that low price. But then…

    @quadrapop: In that scenario, it really would be your momma’s spaghetti!

    Reply