Comments on: London 2012’s crappy logo

By: Richard

Richard — Sun, 10 Jun 2007 07:32:22 +0000

‘I don’t see people exerting themselves to the utmost in the spirit of a fluoro pink somethingorother’

You never watched ‘Aerobics Oz Style’, did you?

By: Richard

Richard — Sun, 10 Jun 2007 07:30:53 +0000

A Keith Haring design for ‘Mambo’ surf wear?

Some sort of Rorschach inkblot test?

If it’s the latter, God help me - because I see Lisa Simpson going down on a bloke.

By: Stilgherrian · Alex Balfour wins points for London 2012

Stilgherrian · Alex Balfour wins points for London 2012 — Sat, 09 Jun 2007 23:34:28 +0000

[...] didn’t publish my comments on the London 2012 blog — for the story so far see parts 1, 2 and 3. But it’s around midnight Saturday night London time, and Alex is emailing me [...]

By: Stilgherrian · Is London 2012 skewing their blog commentary?

Stilgherrian · Is London 2012 skewing their blog commentary? — Wed, 06 Jun 2007 23:28:29 +0000

[...] I posted a comment about the dodgy logo at the London 2012 blog, but it wasn’t published. So this morning I’ve posted the [...]

By: Stilgherrian

Stilgherrian — Wed, 06 Jun 2007 01:47:11 +0000

Alex, Head of New Media at London 2012, has written a blog entry which completely fails to mention the adverse reactions to the logo while still making excuses for it.

It’s not about the shape. It’s not about the colours. It’s about what we can do with it — there is a lot more to see, and you’ll see it soon.

And:

Most of all this is a brand to live up to which will force us to deliver a games in a way which no other host city has ever done — not a comfortable blazer badge with “endearing” qualities or cute London skylines but a big statement of intent.

We said we’d be bold. We will be. Would you want it any other way?

Well, a brand that somehow said “London” or “England” or “sport” or “global” might have been nice… I don’t see people exerting themselves to the utmost in the spirit of a fluoro pink somethingorother.