The following words are meaningless and should never be used in marketing material: world-class, solution, business-grade, leading, flexible, fully-featured, next generation, multi-tiered, dynamic, intelligent, unique, client-focussed, integrated, complete.


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04 May 2007 at 6:09 am
Richard
Reminds me of the ‘Wank Word Bingo’ sheets that were circulating as office samizdat a few years ago. Intended for use in meetings, they contained terms like ‘paradigm shift’, ‘holistic’, ‘iterative’, ‘Third Wave’, ‘best practice’, and (my personal favourite) ‘leveraging existing synergies’.
04 May 2007 at 9:22 am
Zhasper
My flatmate would like to add “technology” to that list.