Comments on: Oz soldiers design own recruitment ads http://stilgherrian.com/marketing/oz_army_recruitment_ads/ All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive les poissons rouges sauvages! Thu, 09 Feb 2012 21:24:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Grunt http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-16395 Grunt Mon, 02 Mar 2009 21:24:07 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-16395 Ahh, cool, now that I can agree with. hump, hump, hump Ahh, cool, now that I can agree with.

hump, hump, hump

]]> By: Stilgherrian http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-16309 Stilgherrian Thu, 26 Feb 2009 09:51:45 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-16309 <strong>@Grunt:</strong> My point is that in an aggressive media landscape, anyone you choose to put on a poster and promote as a hero had better not have "negatives" in their story. Otherwise said aggressive media will go for the juicier story. In Katte/Caux' case, purely from a PR and marketing perspective, the story "brave hero" -- which I've never challenged -- is trumped by the far juicier "liar, bigamist and deserter". A shame, but that's the reality of working in a world filled with tabloid media. Perhaps I should have said all that the first time, because my point was about the Army choosing badly <em>solely</em> from a PR perspective. @Grunt: My point is that in an aggressive media landscape, anyone you choose to put on a poster and promote as a hero had better not have “negatives” in their story. Otherwise said aggressive media will go for the juicier story.

In Katte/Caux’ case, purely from a PR and marketing perspective, the story “brave hero” — which I’ve never challenged — is trumped by the far juicier “liar, bigamist and deserter”. A shame, but that’s the reality of working in a world filled with tabloid media.

Perhaps I should have said all that the first time, because my point was about the Army choosing badly solely from a PR perspective.

]]> By: Grunt http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-16306 Grunt Thu, 26 Feb 2009 08:35:05 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-16306 As for Stilgherrian's comments about so much for role models -- I would like to see how you fared as a 17 year old in WWI and how you would volunteer to go back to the front after the horrors you had seen and after being shot on THREE separate engagements -- I think he was a hero simply for going back the second and third time -- I do not know many 18 year olds with that amount of courage -- do you? As for Stilgherrian’s comments about so much for role models — I would like to see how you fared as a 17 year old in WWI and how you would volunteer to go back to the front after the horrors you had seen and after being shot on THREE separate engagements — I think he was a hero simply for going back the second and third time — I do not know many 18 year olds with that amount of courage — do you?

]]> By: Stilgherrian http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-5371 Stilgherrian Tue, 17 Apr 2007 07:42:26 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-5371 Oops! News yesterday that the WWI veteran in the winning advert, <a href="http://www.smh.com.au/news/national/bigamist-deserter--and-army-poster-boy/2007/04/14/1175971356274.html" rel="nofollow">Harold Katte aka Marcel Caux, was a liar, a bigamist and a deserter</a>. So much for role models... Oops! News yesterday that the WWI veteran in the winning advert, Harold Katte aka Marcel Caux, was a liar, a bigamist and a deserter. So much for role models…

]]> By: Richard http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-5154 Richard Fri, 06 Apr 2007 22:08:40 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-5154 Anything to counter the mainstream media's portrayal of soldiers as a cross between the Waffen-SS and Forrest Gump! Anything to counter the mainstream media’s portrayal of soldiers as a cross between the Waffen-SS and Forrest Gump!

]]> By: jason http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-4952 jason Tue, 03 Apr 2007 01:02:32 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-4952 It's a funny thing. While fully ok with honoring past soldiers, using nostalgia to encourage recruitment seems in poor taste (sometimes?). Paticularly given the differences between now and then. A lot of past diggers might recommend you don't enlist in other peoples wars. That attribute list is great. It’s a funny thing. While fully ok with honoring past soldiers, using nostalgia to encourage recruitment seems in poor taste (sometimes?). Paticularly given the differences between now and then. A lot of past diggers might recommend you don’t enlist in other peoples wars.

That attribute list is great.

]]> By: Snarky Platypus http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-4933 Snarky Platypus Mon, 02 Apr 2007 14:16:10 +0000 http://stilgherrian.com/marketing/oz_army_recruitment_ads/#comment-4933 I think the winning design is also quite ugly. That superimposed image clashes with its surroundings. And yes, we have to stop clinging to the Anzac myth like some overused security blanket. I think the winning design is also quite ugly. That superimposed image clashes with its surroundings.

And yes, we have to stop clinging to the Anzac myth like some overused security blanket.

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