Sea hake fillet: truth in advertising?

30 March 2008 in Marketing, Photography by Stilgherrian | 6 comments

Photograph from series: werbung gegen realität

The package, according to my amateur knowledge of German, says: “Sea hake fillet in dill sauce with spinach leaf and carrot purée”. Sounds great, eh? The contents, alas…

This is one photo from a series of 100 called werbung gegen realität where the photographer has juxtaposed images from the packaging of processed food with what’s actually inside. This may be Germany, but I reckon it ain’t any different here in Australia. (Hat-tip to Boing Boing.)

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  1. Snif’s avatar

    Snif on 30 March 2008 at 10:47 am

    What’s German for “serving suggestion”?

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  2. Stilgherrian’s avatar

    Stilgherrian on 30 March 2008 at 12:45 pm

    @Snif: According to the ever-accurate Google Translate, it’s “Anregung dienen”. Still, I don’t see how you can make that attractive-looking plate of hake out of the three puddles of sludge on the right without adding in all of the required ingredients yourself.

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  3. Richard’s avatar

    Richard on 30 March 2008 at 3:41 pm

    ‘Kartoffel’ means ‘potato’, so in this context ‘Kartoffelpuree’ = mashed potatoes. Your original point remains valid, of course.

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  4. Stilgherrian’s avatar

    Stilgherrian on 31 March 2008 at 7:41 am

    @Richard: Yeah I probably should have used a dictionary or Google Translate. I saw a word starting with “k” and an orange purée and thought “carrot”. Silly me.

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  5. jay’s avatar

    jay on 31 March 2008 at 9:21 am

    Having perused the rest of these images, I don’t know which is more disturbing: the lies the packaging tells, the contents of these packages, (beetroot and herring salad? argh!) or the fact that there is a market for these products at all. It is no surprise German restaurants are thin on the ground in Australia.

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  6. yewenyi’s avatar

    yewenyi on 04 April 2008 at 6:07 pm

    maybe there is a word somewhere else on the package that says – this meal has been pureed within an inch of its life, sorry it Germany, a mm of its life.

    Reply