Comments on: Sensis’ legal bullying revisited http://stilgherrian.com/marketing/sensis_legal_bullies_revisited/ All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Sat, 05 Jul 2008 13:48:34 +0000 http://wordpress.org/?v=2.5.1 By: Zhasper http://stilgherrian.com/marketing/sensis_legal_bullies_revisited/#comment-10831 Zhasper Thu, 14 Feb 2008 05:33:16 +0000 http://stilgherrian.com/marketing/sensis_legal_bullies_revisited/#comment-10831 No, it's not the holy grail. Once a term becomes generic, you lose the ability to stop other people from using the term to apply to their products - "bandaid" now refers to any cheap, quick fix, buying "Kleenex" doesn't neccessarily mean that the Kleenex company made any money. Google went so far as to release a <a href="http://googleblog.blogspot.com/2006/10/do-you-google.html">blog post</a> about this years ago... Just google... I mean, just use Google to search for "genericide" to see some of the stories about companies who lost trademarks... (obdisc: comments are my own, not my employer's, except for the blog post which is my employer's and not mine). No, it’s not the holy grail. Once a term becomes generic, you lose the ability to stop other people from using the term to apply to their products - “bandaid” now refers to any cheap, quick fix, buying “Kleenex” doesn’t neccessarily mean that the Kleenex company made any money. Google went so far as to release a blog post about this years ago…

Just google… I mean, just use Google to search for “genericide” to see some of the stories about companies who lost trademarks…

(obdisc: comments are my own, not my employer’s, except for the blog post which is my employer’s and not mine).

]]> By: Zern http://stilgherrian.com/marketing/sensis_legal_bullies_revisited/#comment-10765 Zern Tue, 12 Feb 2008 13:52:49 +0000 http://stilgherrian.com/marketing/sensis_legal_bullies_revisited/#comment-10765 Hold on, did I read this right? Sensis wants to "prevent their trademark turning into a generic word"? Isn't that the Holy Grail of marketing and positioning? To have your brand name turn into a generic word? I present: Google, Hoover, Kleenex, Bandaid... Hold on, did I read this right?

Sensis wants to “prevent their trademark turning into a generic word”?

Isn’t that the Holy Grail of marketing and positioning? To have your brand name turn into a generic word?

I present: Google, Hoover, Kleenex, Bandaid…

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