Thirty-seven points for marketing genius to SSI Shredding Systems Inc. Forget features and benefits” [yawns] — all you need to know is that they make machines which can turn three dishwashers into ragged shards in ten seconds.
Marketing Lessons:
- Before you can talk to someone, you have to attract their attention.
- To attract attention, trigger an emotional response first. They’ll remember you that way. They’ll come back for the facts when they become relevant because they remembered you.
- If people think “Wow! Come and look at this!” they’ll tell others.
- Do it quick! A typical website visitor only looks at one page of your website — two if you’re lucky.
If you’re in Wilsonville, Oregon, please buy these guys a beer.
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30 May 2006 at 5:35 pm
Bernard
All well and good, and I note that they have a video of the shredding of “hurricane material”.
Thought :
What would happen to shredded dishwashers if a hurricane came and swirled them away???