My world was dominated by Telstra last week. Apart from my writing and a radio spot about the government’s plans to split the telco, I also spoke on ABC Radio National’s Future Tense on Thursday about the sudden closure of their nowwearetalking blog.

I’d already written about that shutdown here and over at Crikey. However the Radio National conversation was in the more general context of how social media is affecting corporate transparency.

You can listen to the program (at least for now) and read the full transcript over at the ABC’s website. The other guests were Shel Holtz, co-author of Tactical Transparency; Mark Hannah, a New York-based communications consultant; Mike Hickinbotham, Telstra’s Social Media Senior Advisor; and ABC economic correspondent Stephen Long. well worth checking out.

Here’s the full text of my section.

Antony Funnell (ABC): Now one of Australia’s prominent bloggers on communications trends and politics is Stilgherrian. So what did he make of the Telstra decision to close nowwearetalking?

Stilgherrian: I’m not surprised, but I think it was a false step. They really had started to turn it round from being the propaganda piece it was, to something that was much more conversational with their customers and with the people who were interested in what they were doing. But the problem is, all of that four years of previous negativity was still online, and I can understand that a big corporation just wants to obliterate the memory of that, for two reasons.

One, to stop people finding it and hitting them over the head with it, but also for the new management team really to mark their territory. There’s a lot of that, shall we say, weeing on the tree happening I think, and this is just the corporate equivalent.

Antony Funnell: So you do think though that in the latter stages of that website’s life, that they were genuine in their attempt to be more transparent with their customer base?

Stilgherrian: Genuine as much as they could within the kind of corporate culture that Telstra has. They are still very much a control-the-message, top-down PR kind of organisation. It will take a long time to turn that around.

Antony Funnell: Now leaving Telstra to the side, this whole notion of transparency in business, where companies use social media tools, use the Internet to try and give across a message that they’re being transparent, that they’re being more open, how real do you think that actually is?

Stilgherrian: There are some companies who really are trying to do it, and I can think of 37signals who, well they’re sort of based in Chicago, but they have people all over the place. They go to the extent of really discussing in public how they’re making their design decisions about their product. They discuss quite openly when they have any service difficulties and so on. For other companies, it’s pretending to be transparent, they’re trying to look as if they’re transparent, but they’re still really trying to control it, so when they have a situation that’s not perfect, that’s going wrong, they still don’t want to talk to you about that, they only want to be transparent when it’s a happy message.

It is going to be hard for them to deal with that. It’s going to take perhaps a generational change before we accept, or before the corporations and their senior executives accept that you can admit to the occasional failure, and people will not crucify you for that, in fact they might be happier if you’re honest and say ‘Look, we stuffed up there, and this is what we’ve done to fix it’, and that magic word, ‘Sorry’.

Antony Funnell: You mentioned generational change there; do you believe that as that generation that is very familiar with social media, as they grow up, as they get older and start moving into management, is there a hope that they will be more willing to engage, more willing to be transparent?

Stilgherrian: My own feeling is that if you talk to any 15-year-old now, they’re already (or even a 20-year-old) they’re already making so much more of their life public than you or I would have ever thought of, and don’t think anything of it. I’m almost tempted to say that all of the ‘keep your dirty washing behind closed doors’ is very much Victorian-era prudery.

Before people separated out into their lovely middle-class terrace homes in London or Manchester or wherever, then people were all bundled together, they did see each other’s lives, both good points and bad points. And I think they were much more judged on how they were as a person than on the image they projected as a worthy citizen.

Perhaps we’re going back more to that time. In terms of how those younger people will move through organisations, I think that gradually they’ll be turned off from organisations that don’t accept them for the actual human beings that they are, with warts and all.

They will soon talk amongst themselves about whether someone was sacked from a job because they had an inappropriate photograph on Facebook, and gradually those organisations will find it harder and harder to hire talented, creative people, the kind of people they need to create the future, and instead they will be stuck with the dull conformists that just don’t have anything interesting on Facebook because they don’t have anything interesting in their life.

[Disclaimer: This transcript was typed from a recording of the program. The ABC cannot guarantee its complete accuracy because of the possibility of mishearing and occasional difficulty in identifying speakers. I have made some minor corrections.]

• Steak House or Gay Bar?: Can you pick the steakhouses from the gay bars, just by their names? It’s harder than you might thing!
• Greenpeace frees ocean life from Pacific longliner | Greenpeace Australia Pacific: Greenpeace’s report on their ship Esperanza “freeing tuna, sharks, marlin and an endangered sea turtle from a Taiwanese longliner”, the Ho Tsai Fa 18. Or, as I prefer to label it, Greenpeace committing piracy and endangering the lives of mariners going about their business.
• Fish Now, Pay Later | Greenpeace Australia Pacific: Darren Smith told me the article on dolphin-safe tuna wasn’t right, that Greenpeace didn’t support any kind of industrialised fishing. Here’s what Greenpeace is currently doing in the Pacific.
• The ecological disaster that is dolphin safe tuna | Southern Fried Science: By promoting “dolphin-safe tuna” — I prefer to spell it with a hyphen thusly — we’ve ended up with a system that’s unsafe for pretty much everything else.
• Meet my hot new stripper wife / Turns out the mid-life crisis is a cruel global phenomenon. Can it be stopped? | Mark Morford: Mark Morford is rapidly becoming one of my favourite writers. In this piece from February 2008 he explains a man’s mid-life crisis rather too well. And entertainingly. I’ll never be able to listen to Justin Timberlake in the same way again.
• The Lost Seasons | ABC: More details of the Australian Aboriginal six-season cycle, including a nice explanation of the system used by the Sydney basin’s D’harawal people.
• War 2.0: Political Violence & New Media | ANU Department of International Relations: I’ve been invited to attend this 2-day symposium in Canberra on 7-8 October. Now, to figure out who’s paying for it, which will be the key factor in deciding whether I can go.
• Jimmy Carter says that tea baggers hate President Obama because he's black | The Root: The former president points out a truth so self-evident you wonder how it could possibly be controversial. But controversial it is. Has modern journalism become so timid that it can’t handle the truth?
• Understanding the Telstra d-i-v-o-r-c-e | SearchNetworking.com.au: Richard Chirgwin’s backgrounder explains just how difficult it will be to separate Telstra into separate wholesale and retail divisions.
• The next generation bends over | 37signals: The makers of Basecamp, something I use every day, reckon the sale of online accounting software Mint to Intuit, the makers of Quicken and Quickbooks, is “indicative of a VC-induced cancer that’s infecting our industry and killing off the next generation”.
• Kid Cannabis | Rolling Stone: “How a chubby pizza-delivery boy from Idaho became a drug kingpin.” It’s just another product distribution business, just illegal.
• Rudd & Conroy Gambling On Mandatory Internet Censorship Working | broowery.com: An odd statistical analysis of the likelihood of stumbling across banned material online.
• ACMA Blacklists Iran Protest Video & Boing Boing: Another example of why the ACMA blacklist process is seemingly out of step with what the community might want. That’s not ACMA’s fault, they’re just implementing a dodgy policy.
• Why Sol Trujillo should be sued for stuffing up Telstra: Kohler | SmartCompany: There’s so many historical analyses of Telstra coming out this week, what with the government announcing its break-up and n’all. This one is marvellous.
• 2009 Menzies Lecture by John Howard (full text) | The Australian: “In the Australian context the adoption of a Charter or Bill of rights would represent the final triumph of elitism in Australian politics,” reckons our former Prime Minister. A fascinating read if only for its disingenuous use of political rhetoric and coded messages rather than rational argument.
• Oil Rocks | BLDGBLOG: Imagine a city of 5000 people built on stilts and causeways some 45km out into a lake. Well, it exists, and it’s called Oil Rocks, in the Caspian Sea in Azerbaijan.
• The Mushroom Tunnel of Mittagong | BLDGBLOG: A fascinating look, with photos, of a mushroom farm inside a disused railway tunnel. The tunnel itself is still government property, with the farm existing on a 5-year lease.
• Death by Information Overload | HBR.org: “New research and novel techniques offer a lifeline to you and your organization,” it says.
• The Economics of Sex Work | Core Economics: Good to see an update of knowledge since I did a little research on the sex industry for ABC Radio all those years ago.
• CHART OF THE DAY: Primetime On Facebook Is Monday To Wednesday | Silicon Valley Insider: “Social media marketers, take note. The best days to spam, erm, publish wall posts on Facebook that you want your ‘fans’ to pay attention to are Mondays, Tuesdays, and Wednesdays.”

• How Twitter Will Change the Way We Live | TIME: Yes, TIME magazine’s cover story is about Twitter. It starts extremely badly: that clichéd, lazy trope about people tweeting what they had for breakfast. Despite that inexcusable slackness, it’s a useful addition to the cornucopia of Twitter-based articles.
• 10 Things I would do differently | Still A Newspaperman: Written with the benefit of hindsight, a former newspaper journalist considers how he’d have handled running a metropolitan newspaper. He’s spot on in many ways.
• Can the EU play Battleships? | Global Dashboard: Is it time for Europe, as a united entity, to develop a naval strategy? The article’s illustration is also a remarkable example of period gender stereotyping.
• How IT Can Save Africa | SAP Network Blogs: While clunkily-written, this piece outlines why getting decent IT to Africa isn’t a “waste”, but in fact a core element of getting rid of poverty.
• How Twitter’s Staff Uses Twitter (And Why It Could Cause Problems) | ReadWriteWeb: It turns out that the staff of Twitter don’t use it like “power users” like me use it. Could this affect the tool’s development?
• The oldest sculpture ever discovered is a 36,000 year old woman with really big breasts. Is anyone surprised? | 3quarksdaily: Dubbed the “Venus of Hohle Fels”, this 6cm tall sculpture us about 36,000 years old. And it has large breasts.
• Live Streaming Video From Livestream.com: The live video streaming service Mogulus has re-branded as Livestream. That should Hoover them into some generic wordspace, yeah. (Google it!)
• Spootnik: A tool to automatically synchronise information between 37signals’ Basecamp (which use extensively) and OmniFocus (which intend to use).
• Tom’splanner: Another software as a service start-up, this time about “creating and sharing project schedules”. Their website’s menu bar is the clichéd list of Home, tour, product Info, Pricing and — of course! — “Buzz”, so it must be good. Sigh.
• How Journalists Are Using Twitter in Australia | PBS: Julie Posetti’s rather reasonable article which responds to “the views of resistors and detractors” who argue that “Twitter isn’t journalism”. “Sound familiar to veterans of the great blogging vs journalism debate?” she asks. “Of course Twitter isn’t journalism, it’s a platform like radio or TV but with unfettered interactivity. However, the act of tweeting can be as journalistic as the act of headline writing. Similarly, the platform can be used for real-time reporting by professional journalists in a manner as kosher as a broadcast news live report.”
• Light Rail to Summer Hill | Metro Transport: The other Monday, yet another proposal for a new transport line in Sydney went to NSW state cabinet. This one involves extending the existing light rail line by 3.7km from Lilyfield to Summer Hill by converting the Rozelle freight line. It also has the advantage of running through the state seat of Balmain, where sitting Labour member Verity Firth runs the risk of losing to The Greens in the 2011 election.

I really must think of a better way of doing this…

• The World As Seen From Chang’an Street | Strange Maps: A nice piece of work from The Economist, in the style of Saul Steinberg’s ironic as well as iconic The World As Seen From New York’s 9th Avenue.
• A battle rages for control of the internet in China | PM: ABC Radio’s current affairs program PM covered the Grass Mud Horse phenomenon on Thursday.
• Conroy’s Blacklist Responses | TinyPic: A satirical take on who Senator Stephen Conroy planned for his appearance on Q&A.
• “conroy fail” T-Shirt Design by disgruntled [2807035-3] – RedBubble: Available in 15 colours, and only AUS$30.
• Song of the Grass Mud Horse (Cao Ni Ma) | YouTube: One version of the song, with handy subtitles showing both the respectable words and the anti-censorship subtext.
• Blocking the Net | SBS Insight: Senator Stephen Conroy has a chance to make up for his stumbling performance on Q&A with a guest spot on SBS TV’s Insight this coming Tuesday 31 March at 7.30pm (plus repeats).
• Podcast of The Tangled Web: Beyond an Internet Filter | Peter Black’s Freedom to Differ: The audio recording of New Matilda‘s public forum on Internet censorship, with Greens Senator Scott Ludlam, Irene Graham of Libertus.net fame, and Nic Suzor from Electronic Frontiers Australia. The panel was chaired by the infamous QUT law lecturer, Peter Black.
• Right To Know Free Speech Conference | Alliance Online: The record of a liveblog of Tuesday’s “Right To Know” Free Speech Conference, run by the Media Entertainment and Arts Alliance.
• 60-foot penis painted on roof | BBC News: An 18-year-old has secretly painted a 60ft drawing of a phallus on the roof of his parents’ £1million mansion in Berkshire. It was there for a year before his parents found out. They say he’ll have to scrub it off when he gets back from travelling.
• How do you get others onboard with using 37signals tools? | 37signals: I love 37signals’ tool Basecamp for managing communications on client projects. One perennial problem, though, is getting people to actually use it, rather than just replying to random emails.The comment stream for this blog post has some useful thoughts.
• DBCDE wouldn’t agree to blind filter trial: iiNet | iTnews Australia: iiNet’s chief regulatory officer, Steve Dalby, said the ISP had told the Department of Broadband, Communications and the Digital Economy (DBCDE) that if customers knew they were being filtered, they were more likely to attribute any problems to the filters. This would likely skew the results of the trials. Several customers calling into iiNet’s call centre already to complain the filters were slowing their connection speeds, even though the ISP isn’t part of the trials.
• David Weinberger: 4.5 lessons from Twitter| The Huffington Post: Amongst the flood of articles about Twitter, here’s one which offers some genuinely new observations, well expressed.
• The Tangled Web | newmatilda.com: On Tuesday night, newmatilda.com hosted the first in a series of public forums about internet regulation in Australia. If you’ve managed to miss the raging “clean feed” debate, here’s Rachel Maher’s overview to get the conversation started. Obviously nowhere near as good as mine.
• iiNet quits Conroy’s filter trial | ZDNet Australia: “It became increasingly clear that the trial was not simply about restricting child pornography or other such illegal material, but a much wider range of issues including what the government simply describes as ‘unwanted material’ without an explanation of what that includes,” [iiNet CEO Michael] Malone said in a statement.
• Google submission hammers section 92A | New Zealand PC World Magazine: In its submission regarding the controversial new s92 of New Zealand’s copyright law, Google notes that more than half (57%) of the takedown notices it has received under the US Digital Millennium Copyright Act 1998, were sent by business targeting competitors and over one third (37%) of notices were not valid copyright claims.
• Stilgherrian on Lateline | TwitPic: I look rather scary when appearing later than life on someone’s 42-inch TV.
• Mandatory internet filtering. It’s not a debate. | Wazzapedia: In summary: The pro-filter lobby are offering a solution to the “problem”. It’s not enough for the anti-censorship campaign to demolish their argument — if we don’t start offering an alternative workable solution as part of our strategy, we will ultimately fail.
• Govts website black list leaked on internet | Lateline: I appeared on last Thursday night’s ABC TV program Lateline as part of a report on the leaking of a secret blacklist of naughty websites.
• Blog, Podcast, Vodcast and Wiki Copyright Guide for Australia | CCI: I think the title explains it all. A handy reference for everyone, it’d seem!
• Social Collider: Whatever this visualisation is visualising about my Twitterstrean, it’s pretty. I’ll come back to this later.
• World War II: If Maps Could Fight | Strange Maps: A cartoon and cartographic interpretation of World War II by artist Angus McLeod.
• Metropolitan Skin | Out to Space: Some of ’Pong’s photos are in this this exhibition on the video displays at Sydney’s World Square (George Street) through to 25 March. Also featured are images by Robert McGrath and Vitek Skonieczny .

• Twittering away standards or tweeting the future of journalism? | Reuters Blogs: Reuters News editor David Schlesinger tweets from Davos, beats his own news wires, and then blogs about the experience. If Twitter is changing journalism, his response is “Bring it on!”
• The LEGO Turing Machine | YouTube: The Turing Machine was a hypothetical computing device created by Alan Turing in 1936 to explain basic theoretical concepts in computing. While very simple, a Turing Machine is mathematically equivalent to any other general purpose computer, if slower. So, these guys have built one using LEGO Mindstorms components. The video has a bonus soundtrack via The A-Team.
• A radical idea: Charge people for your product | 37signals: The blog post is from November 2008, but the message is current given all the media flutter about Twitter — which has yet to earn a single dollar of revenue. Need income? Um, charge for your product!
• FORA.tv: “Videos Covering Today’s Top Social, Political, and Tech Issues.” I haven’t checked them out properly yet, so this is really a reminder to self.
• GoodBarry: These guys provide an integrated “Software as a Service” (SaaS) system for small business, covering eCommerce, content management (CMS), customer relationship management (CRM), email marketing and analytics. All hooked together, and all at good prices. I’m checking them out for a client.
• Life Matters’ Mandatory Internet Filter Transcript | Off Topic with Ashley: An unofficial transcript of ABC Radio National’s Life Matters program with network engineer Mark Newton and Jim Wallace, Managing Director of the Australian Christian Lobby.
• Mandatory internet filter | ABC Life Matters: On Thursday, ABC Radio National’s Life Matters interviewed network engineer Mark Newton and Jim Wallace, Managing Director of the Australian Christian Lobby. Audio available for download.
• The Economy According To Mint | TechCrunch: Mint is an online accounting system for consumers. Tracing their 900,000 customers through 2008 shows how their spending patterns have changed as the Global Financial Crisis worsens.
• Labor’s “deafening silence” as web censorship trials delayed | theage.com.au:
• Newspapers Saw the Digital Train A-Coming | Advertising Age: Bradley Johnson points out that the newspapers themselves were exploring digital delivery of news in the 1980s, but failed to do anything about it in terms of reviewing their business models.
• OpenNet Initiative: “ONI’s mission is to identify and document Internet filtering and surveillance, and to promote and inform wider public dialogs about such practices.”
• The Unmistakable Smell Of Decay | newmatilda.com: With the NSW Labor zombie army smelling worse all the time, party hacks are considering swapping their front-line cadaver, writes Bob Dumpling.

1. Heath Ledger dead: jokes here please. It’s rather depressing to discover that my tasteless little experiment was this year’s highlight. Maybe I should’ve put advertising on this page.
2. So this is human sexuality?
3. How do you treat your staff? Like 37signals, or like this prick?
4. Topic 9 to discuss Australia 2020 Summit’s government topic. This is actually spurious, as most hits are from link-following robots attempting to spam my blog at topic9.com.au (which has been since been abandoned).
5. 67 Australian SAS captured airbase defended by 1000, though most of this traffic is to see the photo. The miltech fanboys are incapable of hosting their own photos, it seems, because most of their troll-filled forums don’t allow people to upload photos. Dark Ages.
6. About Stilgherrian, which would seem to be a popular second page for people to visit once they’ve arrived here for other reasons.
7. Corey Delaney, freedom fighter (for the right to party) — and increasingly I think Mr Corey Worthington Delaney is one of the true heroes of 2008. But not thereafter.
8. Spaceport America, designed by Foster+Partners.
9. Jason Calacanis and the Evil Cult of the Internet Start-up.
10. Achtung! Die grosskapitalistischen Hühner kommen!

As with last year’s list, I’m somewhat disappointed with the results. I’ll therefore choose my own selection of “best” posts, just like I did last year.

And the results for all posts over time, not just those published in 2008?

1. Julie, I want to make you a star (in a Samantha Fox kind of way). Most of this traffic is to see the “revealing” photo of Samantha Fox. This page is also still currently the number one Google search result for “neocon sex kitten”. Thank you, Julie Bishop!
2. Heath Ledger dead: jokes here please.
3. So this is human sexuality?
4. How do you treat your staff? Like 37signals, or like this prick?
5. Topic 9 to discuss Australia 2020 Summit’s government topic.
6. 67 Australian SAS captured airbase defended by 1000.
7. Hello Kitty, you’re dead, and other surprise products, another “let’s hotlink to the photo” spurious result.
8. About Stilgherrian.
9. More Steve Irwin jokes, which was our Number One last year.
10. Corey Delaney, freedom fighter (for the right to party)

As I slowly recover from the mysterious viral fever, an interesting juxtaposition of advertising and news story (pictured) caught my eye today.

Staff are leaving Prime Minister Kevin Rudd’s office in “droves” — that’s one of those newspaper-only words, like “wed” as a verb instead of “married”, isn’t it! But are they really “vermin to be slaughtered”?

Over the last couple of years I’ve become increasingly concerned about the unhealthiness of modern Australian work practices. There’s so much focus on short-term “productivity” and false urgency, on quantity over quality, and so little respect for people as actual humans. Now the world financial crisis looms — yes, chickens, it really is as bad as the Great Depression. The danger is that employers will turn up the pressure to be “productive”, meaning “working harder”, instead of working smarter.

How business managers respond to the challenge will reveal much of their character as human beings.

1. When changing credit card details in my Basecamp account, the system noticed that I also had a Highrise account and offered to update that at the same time. Thank you, 37signals.
2. When I installed the new version of OmniFocus, it pre-selected the option to delete the installer files once it was completed. Thank you.
3. When Miro TV updated itself to a new version, it re-started and continued playing the last video I watched from where we left off.

If I listed “Moments of Software Unjoy”, it’d go for pages…

• If communication can fail, it will.
• If a message can be understood in different ways, it will be understood in just that way which does the most harm.
• There is always somebody who knows better than you what you meant by your message.
• The more communication there is, the more difficult it is for communication to succeed.

After that, you may want to read more about Osmo Wiio.

When I first compared this enlightened approach to people-management with the drive-them-harder style of Jason Calacanis, it triggered a massive debate, and I wrote a follow-up comparing the Calacanis approach to an evil cult. Last week 37signals reckoned that urgency is poisonous.

One thing I’ve come to realize is that urgency is overrated. In fact, I’ve come to believe urgency is poisonous. Urgency may get things done a few days sooner, but what does it cost in morale? Few things burn morale like urgency. Urgency is acidic.

Emergency is the only urgency. Almost anything else can wait a few days. It’s OK. There are exceptions (a trade show, a conference), but those are rare.

When a few days extra turns into a few weeks extra then there’s a problem, but what really has to be done by Friday that can’t wait for Monday or Tuesday? If your deliveries are that critical to the hour or day, maybe you’re setting up false priorities and dangerous expectations.

If you’re a just-in-time provider of industry parts then precise deadlines and deliveries may be required, but in the software industry urgency is self-imposed and morale-busting. If stress is a weed, urgency is the seed. Don’t plant it if you can help it.

I can’t agree more. A client phoned once, all a’fluster about an “emergency”. Before I could think, I blurted out the question, “Why? Whose life is in peril?”

Of course no-one was in danger. This client was operating in crisis mode, as usual: that anti-pattern also known as “firefighting mode”: “Dealing with things only when they become a crisis, with the result that everything becomes a crisis.” I’ve written about that before here and with my colleague Zern Liew.

In just two months, Twitter has become one of my core communication tools. Non-Twitter instant messaging and Facebook have all but disappeared from the mix. Here’s why.

Actually, before that… If you don’t use Twitter, or if you’ve taken a look but don’t “get it”, watch this 2.5-minute video Twitter in Plain English from those wacky Canadians Common Craft. Love their style.

OK, back?

Like the character in the video, I was sceptical about Twitter. Why do people need to know every little detail of my life? Who cares? I said as much to Perth’s Twitterati late last year. But then I actually tried using it — and I “got it” immediately.

It’s not about what people need to know, but what they want to know. And, as the video, says, the people who care about you are interested in what you’re doing.

Perfectly-named

Calling this service “Twitter” was genius. Listen to real birds twittering, especially during their dawn chorus, and you’ll hear a constant stream of status messages. “I’m alive and healthy.” “This is still my territory, stay clear.” “I’m hungry, feed me.” “I’ve found some food over here.” “Storm coming! Quick! Quick!”

None of these messages necessarily requires an answer — just like typical tweets on Twitter. But you can act upon them or reply if you want.

• I’m hungry, going to lunch” can elicit “Hey I’m around the corner, I’ll join you.”
• “Firefox has just crashed again” can elicit “Have you tried clearing your cache? That worked for me.”
• “Stuck in traffic on the M4″ lets you know that another person, also coming via the freeway, could be late for a meeting — even if they don’t use Twitter themselves.
• “Finishing an article before 4pm deadline” tells you not to interrupt that person.
• “Finished!’ means you can now ask that person if they’d like a beer.
• “Great blog post about Julia Gillard [with a link here]” could lead you in a whole new direction. Beer or no beer.

Or not.

Twitter is, almost literally, the background clucking of so many chickens.

If you need to concentrate on work or a TV program, just tune out. It’s a permanent window onto my world — but that doesn’t mean I need to sit and watch what’s out the window all the time.

I also have tweets coming from ABC News, BBC News and 37signals (which tell me if there’s a problem with Basecamp). One courier company uses Twitter to inform customers of any delays.

Why Twitter works for me

The key factor is that Twitter adheres to the philosophy of small pieces, loosely joined. It’s a clear, simple tool that’s easy to connect to other tools.

• I can send or view tweets from the Twitter website, the mobile version at m.twitter.com, the Twitterific application for Mac OS X (that’s what I use most of the time), via SMS or via other instant messaging services. Whatever’s handy at the time.
• Ditto for the people following my tweets. They choose whatever’s handy for them. I don’t have to think about where they are at the time.
• Everything’s interconnected by RSS, which means I can do things like plug my tweets into this website.

Permanent versus Ephemeral

Twitter helps me distinguish between the things I want to publish for all time, like my longer essays, and the random day-to-day stuff which might be vital at the time but meaningless the next day.

OK, I’m still having trouble with that, because some tweets are worth keeping. But this is experimental stuff.

What do you think? If you already use Twitter, does your experience match mine? If you don’t, please join Twitter and follow me, and let me know how it goes.

[Credit: Cartoon Twitter-bird courtesy of Hugh MacLeod. Like all of Hugh's cartoons published online, it's free to use.]

I’m still chuckling at the seriousness with which some people treat getting onto Techmeme. It’s true, I keep stopping typing to giggle. It’s embarrassing.

I’d never visited Techmeme until this weekend. Even then it was only because someone told me I’d blipped up there. It’s just another feed of what someone thinks is “important” in infotech, yeah? Who cares. It’s not as if it’s Reuters or BBC News.

It’s just more geeks telling geeks what geeks think other geeks should think about stuff that geeks think about.

But Jason Calacanis cares.

Jason Calacanis must care very deeply because he “joked” about it on this website, and over at TechCrunch he “joked” about getting pageviews. His fan club speculates that Duncan Riley and me and others are only attacking him to generate our own web traffic. Well, I can’t speak for Duncan, but no, I couldn’t care less about website traffic — especially the low-grade drive-by flamers that usually wash up here after being mentioned on high-traffic fan sites. That’s not why I’m here.

I’m attacking Calacanis because I reckon the business style he describes, the one championed by his defenders, is rotten to the very core.

But first, let’s talk about religion…

The Cult of the Internet Start-up

Attracting attention and scoring pageviews is very, very important to these guys — and for good reason. They’re fully indoctrinated into the Cult of the Internet Start-up. They must generate The Buzz.

Let us now read from their gospel…

… 19 Soon, our Labours will have produced The Beta. We shall ready ourselves to supplicate Our Great Saviour the Venture Capitalist. 20 He shall ask, “Doth thy Beta have The Buzz?” 21 If it does have The Buzz, He will see that It is Good, and He shall writeth The Cheque. 22 And there shall be much rejoicing.

23 And then cometh the Second Phase wherein — praise be to The Great Saviour! — we shall write the IPO. 24 If we still have The Buzz, the Shares shall Rise, and the land will overfloweth with milk and honey. 25 And there shall be much rejoicing…

Internet Start-upers are fundamentalists. Anyone who doesn’t follow their pathway of monomaniacal self-sacrifice (read: high-risk workaholism) in pursuit of the Nirvana of the successful IPO is branded a Slacker, even by The Prophet.

The Cultists truly believe that the faster-faster-VC-to-IPO chase to these glorious riches is the right and proper thing to do — and like all zealots, they think the ends justify the means.

Note also Bill Moore’s comment. “A few million (or 10s of millions, max) dollars a year” and being “very comfortable” isn’t enough for him. He talks a bit about “industry changing”, but soon gets back to the money, complaining if he’d get “only” 15% of $100M.

That’s 15 million dollars, Bill!

There’s a word to describe that.

Greed.

If you’re on an average US, Australian or European wage, you’re already richer than 99% of the planet. But forget the top 1%. Even being in the top 0.01% isn’t enough, it seems. And anyone who isn’t this filthy greedy, anyone who isn’t prepared to treat people as disposable, exploitable objects along the way, is a “wimp” or a “wannabe”.

“There’s a Pig Loose in the Mosque! Sooooooooooooeeeeee!”

This discussion is heated because we’re not talking about subtly different ways of doing business here. We’re challenging the Cult’s core tenets. That greed is good. That the ideal is to grow fast and cash out, not build something of lasting value. That it’s just fine to burn people out along the way — collateral damage, I guess. That it doesn’t matter if your life is totally out of balance now because it’ll all sort itself out later.

Magically.

Somehow.

A few years ago I was discussing a couple of Internet start-up concepts with a well-respected VC-savvy adviser who paused and said:

You do realise you’ll be doing business with evil people? They don’t care about anything other than the return on their investment. As long as you deliver that, it’s fine. Just remember, though, they are evil.

The Cult of the Internet Start-up is evil. It’s selfish. It’s inhuman It’s amoral. Using the term “work ethic” to describe driving (or seducing) people into appallingly long work hours to the neglect of family and community and even self is disgusting.

This “grow now, worry about the consequences later” attitude is precisely the greedy, short-term thinking which has driven the world to the edge of an environmental disaster. But who cares, eh? You got your $100M — all of it! Leave someone else to clear up that mess, and plough on to the next “world-changing idea”.

Assuming you don’t die of a heart attack first.

Assuming you have a heart.

Calacanis’ original post exhibited the language of exploitation. Petty bean-counting to suck every last productive hour out of the meat-assets. He changed that wording quick smart, eh? But did he change his attitude?

TechCrunch‘s Michael Arrington did a beautifully-written follow-up — though really the message was standard advice for any business: (1) hire the right people, and (2) don’t waste money, but avoid being penny-wise and pound-foolish.

Some of Calacanis’ points were probably written in haste, like his statement “Fire people who are not workaholics” (he later changed it to “Fire people who don’t love their work”). Others were not controversial, like his advice to “Buy cheap tables and expensive chairs.” Overall, I get the impression that if he had spent just a few minutes editing his post, he would have had a 100% different reaction from readers.

Agreed. The reaction wouldn’t have been as sharp. But changing the surface PR spin is just spraying perfume to cover the underlying stench.

Arrington exhibits the same exploitative signs in a later comment.

“And I totally agree with you that for x duration you can work someone to death but the person needs to understand what happens once x duration is completed. There has to be downtime.”

No, they don’t need to understand that. Think of them as a goldfish. Goldfish will eat everything you give them until their little stomachs explode (or so I hear). The key isn’t to find a goldfish that knows when to stop eating. They key is to know when to stop feeding the goldfish, for their own good.

Once again, it’s about treating your staff as objects to be manipulated at your whim. Wrong. Wrong. Wrong. Wrong. Wrong.

“If you’re not like us, you’re a loser”

This is not the only way of starting a new business. It’s just one specific model — about fast growth and high risk. Without a doubt, it can sometimes produce astounding results. It can also crash spectacularly, leaving no survivors.

You can also build a business calmly, rationally, with solid foundations — and with respect for the people and world around you. A business which can weather the storms because the captain has a clear view from the bridge, accurate maps and a firm hand on the wheel — as well as a dedicated crew, of course.

Calacanis has been more measured since he encountered the criticism of his original post, but he’s still condescending when comparing the fundamentalist Cult approach to the truly enlightened 37signals.

You haven’t raised tons of money and you’re building a “lifestyle” business from what I gather (correct?) You’re not trying to displace Google, Yahoo, Microsoft, etc. You’re not trying to build a service that gets to 100M monthly users, and you’re not on some aggressive timeline. You’re trying to build something that you enjoy working on and that helps people… correct?

When you take VC money and try to compete in a really aggressive space like search/research you’re faced with folks like Google, Wikipedia, about.com, Yahoo, eHow, DMOZ , etc. These are big companies with lots of resources… the way you beat them is to zig where they zag and/or out hustle them. So, if you want to compete in that space you’re gonna need to really work hard — you’re not going to do it working a four hour work week that’s for sure!

I’ll gloss over the fact that one of his differentiators is that 37signals is trying to build something “that helps people”, compared to his megalomaniacal goal of “displace Google, Yahoo, Microsoft, etc”. 37signals’ David Heinemeier Hansson quite rightly takes exception to all this.

[W]e’re not building a “lifestyle” business. We’re just building a business. To take the sound bytes [sic] from the recent Wired article, a multimillion dollar one that doubled in revenues last year…

So please don’t make the choices we’ve made about treating our employees one of a “lifestyle” (aka “small timer”, “toy”) vs “real” business. That somehow only those happy hippies who are not going for the gold can afford to hire whole people with a life outside of work. That’s bullcrap.

I very much do believe, though, that taking VC money with loads of strings attached will put hard pressures and increased stress on the decision making. And that in turn can lead to a culture where long hours and no walking outside for coffee can be seen as good, patriotic practices.

What I take the most offence to, though, is the dichotomist split between the workaholic go-getters who gets the quick cash and the lame waiting-in-line nine-to-fivers who get a gold watch after 30 years. What a crock.

We launched Basecamp four years ago. We built it off a 10 hour/week technical time budget. It’s very possible to build a “real”, multimillion dollar business that has high growth without resorting to the workaholic path.

Mr Calacanis, failing to comprehend that there are paths other than your own is fundamentalism. Even when you pretend to accept that there are alternatives — but still wrap your words in condescension.

Cult Myth #1: “It’s OK, I choose to work this way”

No it’s not OK. If you’re immersed in one specific highly-focussed environment for almost your entire waking life, then your decisions will not be made with a sense of perspective. You are not what DHH calls “a whole person”.

Vast slabs of the social fabric which informs good long-term, ethical decisions simply won’t be on your radar.

And then there’s the guys who say, “Well, I can work 16 hours a day for 7 days a week and it doesn’t do me any harm.” Well bully for you. I bet your dick’s bigger than mine too, eh? This isn’t a contest to see who’s the biggest martyr. It’s about who can achieve the most, not suffer the most.

Remember, Patty Hearst was there “voluntarily” too.

Cult Myth #2: “This is what makes America great”

This is the most toxic myth of all — wrapping your obsession in the flag.

No, this attitude is what makes America look like it’s populated by arseholes. Ignorant, arrogant, self-righteous, self-centred arseholes who consume everything in sight and dump their crap on the rest of the world under the delusion that their way is the best and only way. A nation that only now is starting to realise the mess it’s in.

What actually made America great — past tense — was the visionary foresight of its founders, the political geniuses who wrote the Declaration of Independence and the Constitution. At the time they knew they were creating some special — not just for the moment, but for all time.

God Bless America.

She’d better, because a clear-headed America will be needed to help face the challenges of the future — the very near future. And an America retreating into medievalism and stubborn arrogance is not what the world needs.

Fighting the Good Fight

So, this is why I refer to Jason Calacanis as a prick. His ill-thought-out wording in an essay intended to convey good advice — and some of it is good advice, let’s not forget! — exposed this smelly underlying attitude of winner-take-all exploitation and devil take the hindmost.

I strongly believe this to be a dangerous, toxic, anti-human attitude and it’s infecting others. It must be fought vigorously and with passion.

Calacanis and his defenders reckon that workaholic exploitation is the only way to “change the world”. It’s not. There’s also clarity of vision, a really good idea, and well-planned execution. It’s the difference between beating one’s opponent with serried ranks of massed foot-soldiers, or using snipers.

]]> http://stilgherrian.com/religion/john_calacanis_evil_cult/feed/ 22 http://stilgherrian.com/business/bigger_not_always_better/ http://stilgherrian.com/business/bigger_not_always_better/#comments Sun, 09 Mar 2008 19:47:20 +0000 Stilgherrian http://stilgherrian.com/business/bigger_not_always_better/ In the context of our on-going argument, it’s refreshing to stumble across the observation that bigger isn’t always better for business. “Americans think big. This has helped make them the most powerful nation on Earth, but bigger is not always better, either for our bodies or, I suggest, for our organizations. If I were to visit a symphony orchestra and ask them about their growth plans for the future, how would they respond? They would talk about their plans to extend their repertoire and to bring their work to new audiences, not about increasing the number of violinists… Why does almost every business that I know seek to grow in size, year after year, in fact, as if there were no limit? Why can’t they be content with doing more with less?” (Hat-tip to Signal vs Noise.)

]]> http://stilgherrian.com/business/bigger_not_always_better/feed/ 1 http://stilgherrian.com/internet/a_calacanis_pause/ http://stilgherrian.com/internet/a_calacanis_pause/#comments Sun, 09 Mar 2008 05:27:23 +0000 Stilgherrian http://stilgherrian.com/internet/a_calacanis_pause/ A note for folks stumbling across this website thanks to the Jason Calacanis / 37signals / TechCrunch discussion: It’s 4.30pm on a sunny autumn Sunday afternoon here in Sydney. I have been writing a further post which explains, amongst other things, that I’m not trolling (deliberately stirring up controversy), but passionately arguing a genuine concern. I’m amused this has turned into a global controversy, flattered even, when I reckon it’s more a storm in a teacup — though at its heart is a fundamental issue about how we do business. However for the next few hours I’ll be enjoying the remaining sunshine, doing some shopping and generally spending Sunday evening with my beloved. More soon.

]]> http://stilgherrian.com/internet/a_calacanis_pause/feed/ 1 http://stilgherrian.com/internet/calacanis_boosts_profile/ http://stilgherrian.com/internet/calacanis_boosts_profile/#comments Sat, 08 Mar 2008 03:54:30 +0000 Stilgherrian http://stilgherrian.com/internet/calacanis_boosts_profile/ [Update 10 March, 1030 AEDT: I've written a follow-up article which, while bound to piss off a few people, explains precisely why I'm so concerned about this issue.]

…but I don’t know whether this was exactly what I had in mind. Calling a high-profile Internet entrepreneur a prick, and then being referenced by some of the highest-traffic tech blogs on the planet.

OK, I participated in the discussion at TechCrunch and the 37signals blog Signal vs Noise, as I should. But then it was picked up by Mashable and then TechMeme (see screenshot). And now I’m seeing inbound from TechCrunch Japan and Colbert Low’s technology blog and who knows where else to come.

Jason Calacanis has edited his original post in face of the fallout:

Fire people who are not workaholics. don’t love their work… come on folks, this is startup life, it’s not a game. don’t work at a startup if you’re not into it — go work at the post office or stabucks [sic] if you’re not into it you want balance in your life. For realz.

He’s also posted an explanatory piece. My take on that: lots of good words, but in my experience the words that people blurt out first are closest to what they really believe.

If an employer can’t tell the difference between passion and being a workaholic, or if he blurts out critical policies without thinking about the language he’s using and how people might respond, then he’s a dangerous employer. Working the way Calicanis suggests has serious long-term health impacts, and in some places is illegal.

Should I have called Calacanis a “prick”?

I don’t see why not. I’d certainly call him that to his face, if we were discussing this issue. It’s my honest opinion. Sure, I know nothing about him except his writing today and the way he’s responding to the criticism. But hey, I figure both he and I have been in the public media space for a long time and we’re both used to worse.

However he wants to smudge it over after the fact, what Calicanis said was that he’d only employ people who work in conditions which are dangerous to their health. I’m certainly glad he doesn’t have kids, ‘cos he’d probably have them in the coal mines by age 5.

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