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High MacLeod cartoon Twitter logo: a stylised bird of some sort

In just two months, Twitter has become one of my core communication tools. Non-Twitter instant messaging and Facebook have all but disappeared from the mix. Here’s why.

Actually, before that… If you don’t use Twitter, or if you’ve taken a look but don’t “get it”, watch this 2.5-minute video Twitter in Plain English from those wacky Canadians Common Craft. Love their style.

OK, back?

Like the character in the video, I was sceptical about Twitter. Why do people need to know every little detail of my life? Who cares? I said as much to Perth’s Twitterati late last year. But then I actually tried using it — and I “got it” immediately.

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[Note: This article is a follow-up to How do you treat your staff? Like 37signals, or like this prick?, written after that piece received a lot of attention. But my views are more complex than simple Good vs Evil, as a look through all Calacanis-related posts will show.]

I’m still chuckling at the seriousness with which some people treat getting onto Techmeme. It’s true, I keep stopping typing to giggle. It’s embarrassing.

I’d never visited Techmeme until this weekend. Even then it was only because someone told me I’d blipped up there. It’s just another feed of what someone thinks is “important” in infotech, yeah? Who cares. It’s not as if it’s Reuters or BBC News.

It’s just more geeks telling geeks what geeks think other geeks should think about stuff that geeks think about.

Photograph of Jason Calacanis

But Jason Calacanis cares.

Jason Calacanis must care very deeply because he “joked” about it on this website, and over at TechCrunch he “joked” about getting pageviews. His fan club speculates that Duncan Riley and me and others are only attacking him to generate our own web traffic. Well, I can’t speak for Duncan, but no, I couldn’t care less about website traffic — especially the low-grade drive-by flamers that usually wash up here after being mentioned on high-traffic fan sites. That’s not why I’m here.

I’m attacking Calacanis because I reckon the business style he describes, the one championed by his defenders, is rotten to the very core.

But first, let’s talk about religion…

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In the context of our on-going argument, it’s refreshing to stumble across the observation that bigger isn’t always better for business. “Americans think big. This has helped make them the most powerful nation on Earth, but bigger is not always better, either for our bodies or, I suggest, for our organizations. If I were to visit a symphony orchestra and ask them about their growth plans for the future, how would they respond? They would talk about their plans to extend their repertoire and to bring their work to new audiences, not about increasing the number of violinists… Why does almost every business that I know seek to grow in size, year after year, in fact, as if there were no limit? Why can’t they be content with doing more with less?” (Hat-tip to Signal vs Noise.)

10 March 2008 by Stilgherrian | 1 comment

A note for folks stumbling across this website thanks to the Jason Calacanis / 37signals / TechCrunch discussion: It’s 4.30pm on a sunny autumn Sunday afternoon here in Sydney. I have been writing a further post which explains, amongst other things, that I’m not trolling (deliberately stirring up controversy), but passionately arguing a genuine concern. I’m amused this has turned into a global controversy, flattered even, when I reckon it’s more a storm in a teacup — though at its heart is a fundamental issue about how we do business. However for the next few hours I’ll be enjoying the remaining sunshine, doing some shopping and generally spending Sunday evening with my beloved. More soon.

09 March 2008 by Stilgherrian | 1 comment

[Update 10 March, 1030 AEDT: I've written a follow-up article which, while bound to piss off a few people, explains precisely why I'm so concerned about this issue.]

…but I don’t know whether this was exactly what I had in mind. Calling a high-profile Internet entrepreneur a prick, and then being referenced by some of the highest-traffic tech blogs on the planet.

Screenshot from Techmeme showing my article in the top story listings

OK, I participated in the discussion at TechCrunch and the 37signals blog Signal vs Noise, as I should. But then it was picked up by Mashable and then TechMeme (see screenshot). And now I’m seeing inbound from TechCrunch Japan and Colbert Low’s technology blog and who knows where else to come.

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[Update 10 March, 1030 AEDT: I've written a follow-up article which, while bound to piss off a few people, explains precisely why I'm so concerned about this issue. There's also my first follow-up, written on the weekend.]

Photograph of Jason Calacanis

“Chalk and cheese” is how I’d describe two approaches to staff management I stumbled across this week. One treats staff as trusted contributors to a shared enterprise, the other as disposable work-droids from which you squeeze every last effort.

Jason Calacanis (pictured) has started various firms, including Mahalo, a “human-powered search engine”. (Don’t worry, I’d never heard of it either.) In How to save money running a startup (17 really good tips) there are some good tips — like outsourcing accounting and worrying more about good chairs than tables. But to paraphrase the bad ones:

  • Hold meetings at lunchtime so people never get a mental break from work.
  • Don’t provide phones so staff have to use their own.
  • If someone shows signs of working hard, buy them a computer for home so they end up working nights and weekends too.
  • Buy a good coffee machine — not because you’d like to give your employees good coffee, but to prevent them “wasting time” getting it from a nearby barista.

But that’s not the worst…

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37signals posted an excellent summary of Five marketing/business lessons from Harry Houdini: focus on the killer bit; judo big problems into small ones; beat copycats by innovating; give ‘em a story; free samples build buzz. Worth a read.

30 August 2007 by Stilgherrian | No comments

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