A reminder: This afternoon I’m heading to San Francisco for the RSA Conference on information security, all on Microsoft’s tab. I’ve also discovered that it’s the Electronic Frontiers Foundation’s 21st birthday party this Wednesday night, and San Francisco Beer Week. What could possibly go wrong?
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One of the most challenging aspects of Project TOTO is that I’ll have to build a rapport with my Tanzanian hosts and colleagues extremely quickly. So yesterday ActionAid Australia gave me a cultural briefing as well as the project briefing.
Here’s what I learned:
- Tanzanians are generally very polite, and will avoid saying anything which they fear might offend. I’ll therefore have to encourage them to open up a bit — especially when blogging for a Western audience.
- Tanzanian society is still quite hierarchical. People respect age and authority. No-one will say they have a bad government or local official, except in very private conversations.
- While the population is split religiously roughly one-third each Muslim, Christian and traditional tribal religions, there’s no major tensions between them.
- Women are “quiet and humble”, especially in rural areas, and when there’s men around they’re unlikely to speak unless asked, or if it’s a one-to-one conversation.
- There’s less physical contact than we’re used to in Australia. No kissing in public! However men and women do shake hands as a greeting.
- Rural people eat a lot of the local green bananas, and plenty of green vegetables, either fried or boiled. My doctor will be happy.
- I should avoid eating meat outside restaurants and the like. However the rural folk might offer a visitor meat and it would be impolite to refuse. What should I do? I must make that decision at the time. Tapeworms FTW!
- My travel doctor was right when she told me to drink only bottled water. The locals will offer soft drinks like Coca-Cola and Fanta, which I will accept and drink.
- The local beer is the Kenyan Tusker Lager and it’s quite acceptable, if a little heavy for the climate. I’ll be asked whether I want it “hot” or “cold”.
- South African wine is available, but relatively expensive. I’ve been advised to avoid the local wine.
- When travelling by 4WD, remember to take toilet paper.
- In the city, Westerners are likely to be perceived according to the usual stereotypes: Americans are loud and religious, Australians are relaxed and joke a lot, Germans are strict and so on. In rural areas we’re all the same: “You’re all white and you’ve got money.”
And apart from that, it’s just the usual stuff when arriving in a new culture: Listen more than you speak, and show respect.
Care to add any other tips?
Podcast: Play in new window | Download (Duration: 0:57 — 2.2MB)
Do you remember this 57-second sequence from last week’s episode of Stilgherrian Live Alpha?
Yes, I blatantly demanded free beer.
Well, I asked for beer in return for a plug for the brewery. Such is the nature of a commercial exchange, right? Fair’s fair.
I thought I’d better put the clip online and bring it to the attention of the folks at Coopers Brewery in Adelaide and see if they come up with the goods.
I’ve just sent them an email. While it’s obviously extremely short notice, I’ll let you know how I go. With luck I’ll have a case of nice cleansing Coopers Ale to help the program go smoothly.
[By the way, the concert I refer to was the "Time To Act" concert for AIDS awareness which was held in Rymill Park, Adelaide. A great gig, which I'll tell you about some other time.]
No, not that freak from Neverland who once made cool music. Michael Jackson “The Beer Hunter” died at his home in London on Thursday from Parkinson’s Disease. Jackson had the good sense to acknowledge Coopers Sparkling Ale as one of the three finest beers on this planet. Ciao, comrade. The Beerhunter website has fallen over under the load.
Thirty-seven points for marketing genius to SSI Shredding Systems Inc. Forget features and benefits” [yawns] — all you need to know is that they make machines which can turn three dishwashers into ragged shards in ten seconds.
Marketing Lessons:
- Before you can talk to someone, you have to attract their attention.
- To attract attention, trigger an emotional response first. They’ll remember you that way. They’ll come back for the facts when they become relevant because they remembered you.
- If people think “Wow! Come and look at this!” they’ll tell others.
- Do it quick! A typical website visitor only looks at one page of your website — two if you’re lucky.
If you’re in Wilsonville, Oregon, please buy these guys a beer.
On a Sunday morning, I’m especially pleased to discover that beer is good for you.
According to New Scientist magazine (so it must be true), beer may be as good for your health as red wine and green tea. Apparently it dampens down arterial inflammation that leads to heart disease.
But even better!





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