Stilgherrian » beer

Hello Mr Cooper! Beer please!

Stilgherrian — Thu, 05 Jun 2008 02:43:50 +0000

Do you remember this 57-second sequence from last week’s episode of Stilgherrian Live Alpha?

Yes, I blatantly demanded free beer.

Well, I asked for beer in return for a plug for the brewery. Such is the nature of a commercial exchange, right? Fair’s fair.

I thought I’d better put the clip online and bring it to the attention of the folks at Coopers Brewery in Adelaide and see if they come up with the goods.

I’ve just sent them an email. While it’s obviously extremely short notice, I’ll let you know how I go. With luck I’ll have a case of nice cleansing Coopers Ale to help the program go smoothly.

[By the way, the concert I refer to was the "Time To Act" concert for AIDS awareness which was held in Rymill Park, Adelaide. A great gig, which I'll tell you about some other time.]

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Michael Jackson dead!

Stilgherrian — Fri, 31 Aug 2007 22:11:38 +0000

No, not that freak from Neverland who once made cool music. Michael Jackson “The Beer Hunter” died at his home in London on Thursday from Parkinson’s Disease. Jackson had the good sense to acknowledge Coopers Sparkling Ale as one of the three finest beers on this planet. Ciao, comrade. The Beerhunter website has fallen over under the load.

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Watch It Shred!

Stilgherrian — Fri, 19 May 2006 20:05:47 +0000

Thirty-seven points for marketing genius to SSI Shredding Systems Inc. Forget features and benefits” [yawns] — all you need to know is that they make machines which can turn three dishwashers into ragged shards in ten seconds.

Marketing Lessons:

Before you can talk to someone, you have to attract their attention.
To attract attention, trigger an emotional response first. They’ll remember you that way. They’ll come back for the facts when they become relevant because they remembered you.
If people think “Wow! Come and look at this!” they’ll tell others.
Do it quick! A typical website visitor only looks at one page of your website — two if you’re lucky.

If you’re in Wilsonville, Oregon, please buy these guys a beer.

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Beer is Healthy

Stilgherrian — Sun, 12 Mar 2006 11:01:24 +0000

On a Sunday morning, I’m especially pleased to discover that beer is good for you.

According to New Scientist magazine (so it must be true), beer may be as good for your health as red wine and green tea. Apparently it dampens down arterial inflammation that leads to heart disease.

But even better!

The researchers at Innsbruck Medical University in Austria reckon beer might make people happier by blocking the depletion of tryptophan, from which the “happy” neurotransmitter serotonin is made. Bee contains tryptophan too.

Although the active compounds in beer are unknown, the researchers think that humulone, the substance from hops that makes beer taste bitter, may be involved.

Or not.