Stilgherrian » crawford tree solutions http://stilgherrian.com All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive le poisson rouge sauvages! Thu, 04 Sep 2008 22:34:00 +0000 http://wordpress.org/?v=2.6 en © stil@stilgherrian.com () stil@stilgherrian.com() 1440 Live Internet broadcasts from Stilgherrian. All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. stil@stilgherrian.com No no http://stilgherrian.com/wp-content/uploads/2008/05/sla_144w.jpg Stilgherrian http://stilgherrian.com 144 144 Stupid uses of “solution” http://stilgherrian.com/marketing/stupid_uses_solution/ http://stilgherrian.com/marketing/stupid_uses_solution/#comments Tue, 11 Mar 2008 10:14:51 +0000 Stilgherrian http://stilgherrian.com/marketing/stupid_uses_solution/ Photograph of truck with sign on side: Crawford Tree Solutions Pty Ltd 0417 871 471

Pet gripe: the use of the word “solution” in (originally) the IT industry and now, seemingly, everywhere.

Wikipedia doesn’t give it it’s own page, merely saying:

In business, a solution is a product, service, or combination of both which is said to solve a business or consumer’s problem; the term is often considered an overused and unimaginative buzzword.

So when I saw this truck (pictured) in Stanmore yesterday afternoon I wondered, “WFT is a ‘tree solution’?”

I assume this guy is an arborist, or “tree surgeon”. The former ain’t great marketing in the 21st Century ‘cos it’s latinesque, but I can live with the latter — after all, he’s a bloke what cuts down or fixes trees, yeah?

Other annoying buzzwords for me: “business ecology”, “DNA” (when used to talk about “our business’ DNA”), “space” and “Web 2.0″. Any others?

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