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flash

You are currently browsing articles tagged flash.

Google Rank and website basics: a practical example

10 May 2009 in Business, Internet by Stilgherrian | 35 comments

Photograph of Dunlop Volley tennis show (black)

The shoe in the photograph is the Dunlop Volley Classic tennis shoe. A black one. If you’ve met me in the flesh, you may have noticed that it’s my default footwear. Comfortable. Practical. Cheap.

Thing is, the Volley website, which I’ll talk about shortly, exhibits everything but those attributes. Fail.

I don’t play tennis, or any sport for that matter. The thing about the Volley Classic, though, is that its rubber sole offers a firm grip on all sorts of surfaces. Even in the wet. Indeed, I’m told that people in certain SEKRIT professions like them because they’re perfect for scurrying across rooftops on dark, rainy nights.

And they’re black.

If you use a black felt-tip marker, you can colour in that white flash at the rear of the shoe so it’s completely black, and at night you’re totally invisible just like a ninja.

From the ankles down.

The reason I’m telling you all this is because this morning I bought a replacement pair of these truly awesome shoes. I’m sick of my chiropractor giving me grief about the holes in my current pair. Yesterday my usual supplier was out of stock, at least in size 11. But just now I bought new shoes — before 9am on a Sunday — without even getting out of bed.

It’s a lesson in the importance of making sure your website is properly indexed on Google, and that you concentrate on what really helps make a sale.

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ABC Playback: so this is the future of television…? Nope!

29 March 2008 in Internet, Media by Stilgherrian | 17 comments

Screenshot from ABC Playback

On Thursday an email told me that I’m a beta tester for ABC Playback, the Australian Broadcasting Corporation’s Internet TV trial. So here we go…

I’ll gloss over the geeky stuff because the massively-brained Simon Rumble has already done a technical reconnaissance. Just three key points there from me:

  1. It uses a Flash front end over XML program listings. Simon reckons it’ll be easy to hack up a Linux version for those who can’t use the official Windows and Mac interface. Or who want to avoid the pointless animations. Or who’d rather an easier-to-read high-contrast interface than trendy translucency.
  2. A 30-minute program is compressed to a mere 130MB, which seems a reasonable compromise between quality and bandwidth — at least for infotainment — given the ABC’s need to serve regional audiences out on the Information Super-goat-track.
  3. Did we really need to spend taxpayers’ money putting a clock in the top right of the screen? Computers already have clocks.

Technically it works just fine… but that’s not the real issue…

Disappointingly, ABC Playback seems more like the last gasp of old-style broadcast TV than a prelude to something new and wonderful.

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Your career as a “Timeline of Understanding”

24 January 2008 in Business, Marketing by Stilgherrian | No comments

My good friend and colleague Zern Liew has updated the website for his business, Eicolab. It’s glorious. And one of the most glorious parts is this visually stunning timeline of his career — presented not as a list of employers and projects, but as a record of his evolving professional thoughts.

Career timeline of Zern Liew (thumbnail version)

If you click through to the full-size graphic, you’ll see how it begins in 1998 with observations like “Flash is bad” and variations on “Appropriate technology” through to current observations like “markets are conversations” and “business is personal” — things I happen to agree on.

What would your career look like in this format? What were the observations, tools and guiding principles which shaped your career path?

Cool Clocks for a Monday Morning

18 September 2006 in Arts, Internet by Stilgherrian | No comments

Clockr

These three cleverly-designed clocks make the world look nicer… and the gods know we need that on a Monday morning!

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