It’s not a “space”, it’s a “market”

Stilgherrian — Thu, 05 Jul 2007 02:49:14 +0000

Of all the current corporate buzzwords, “space” shits me the most. I’ve been meaning to write about it, but web pioneer Marc Andreessen got there first:

There is no such thing as a “space”.

There is such a thing as a market — that’s a group of people who will directly or indirectly pay money for something.

There is such a thing as a product — that’s an offering of a new kind of good or service that is brought to a market.

There is such a thing as a company — that’s an organized business entity that brings a product to a market.

Marc’s article goes on to explain why there’s no such thing as “Web 2.0″ either — in fact that’s its main thrust. It’s worth reading.

Hell, his entire blog is worth reading.

On the other hand, William Shakespeare is worth reading too.

So are P J O’Rourke, Daniel Petre, George Orwell, David Marr, John Birmingham, James Burke, George Lakoff, Brian Eno, Lao Tsu, Sherry Turkle, Steven Levy, Neal Stephenson, Umberto Eco, Richard Watts, Paul Graham, Bruce Schneier, Father Bob Maguire, Matt Ridley, Daniel Dennett, Zern Liew, Steven Levitt… but you’ve just got to draw the line somewhere!

Stilgherrian » jargon

It’s not a “space”, it’s a “market”

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