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kate carruthers

You are currently browsing articles tagged kate carruthers.

ZDNet Australia logo: click for Patch Monday episode 21

In episode 21 of Patch Monday, a few suggestions for what your IT people can do while it’s quiet over the summer holidays.

I speak with Harold Melnick, who’s Microsoft’s senior product marketing manager for Unified Communications; Del from open source consultancy Babel Com Australia; and independent IT consultant Kate Carruthers

And there is, as usual, quick run-through of the week’s news headlines, should you have missed them.

You can listen below. But it’s even better for my stats if you listen at ZDNet Australia or subscribe to the RSS feed or subscribe in iTunes.

Please, let me know what you think. Feedback very, very welcome. And do let me know if there’s any topics I should cover, or guests we should interview.

Yes, I know it’s Tuesday. The podcast did go live yesterday afternoon. I just didn’t get around to blogging about it. Maybe I’ll automate that somehow. Any suggestions for the best way to do that in WordPress?

Ten years ago The Cluetrain Manifesto claimed, in the first of its 95 Theses, that “markets are conversations”. Unfortunately, this has led marketers to continue to believe that the reverse is also true — that all conversations are markets.

Or, more precisely, marketers believe that all places where humans gather to converse are places where they can and should take their marketing message.

Some marketers, anyway.

The marketers I want to slap.

This isn’t helped by some later theses of The Cluetrain Manifesto. Unless you read these next two very carefully…

38. Human communities are based on discourse — on human speech about human concerns.

39. The community of discourse is the market.

… you could end up believing that all human discourse is nothing but a market! That in turn leads to the “marketing everywhere” idea.

This. Belief. Is. Wrong.

Read the rest of this entry »

As promised (threatened?), here’s the video evidence from Saturday’s Project TOTO farewell party. I feel… honoured. And only slightly insulted.

Thanks heaps to ’Pong for the video work (although I did the cutaways which allowed him to edit it). Apologies to Mark Pesce, whose to-camera piece wasn’t recorded properly — although we can see him lurking in the background in his lovely red jumper, and raising his eyebrows quizzically.

Also, I am too fat.

It’s D-1. I depart from Sydney airport in just 29.5 hours. I still have a million things to do. I am incredibly stressed. I hope to write more later today. My Twitter stream will reveal more, however.

Photo from Project TOTO Farewell Party, courtesy Kate Carruthers

Photographic evidence of Saturday’s Farewell Party for Project TOTO — or the going-away-and-maybe-not-coming-back-party as it was dubbed — has started to emerge at the Project TOTO Flickr Group.

Note especially one aspect of geek nature: of the five humans in the foreground, only one is not using a mobile computing device, and he’s reaching for a beer. And yet we’re all still connected with each other in the room, as well as with everyone else.

Note also the Sony Z1P HD video camera in the foreground: apparently video evidence will emerge later too.

Just for the record, from left to right that’s business analyst Jodie Miners; futurist and minor TV personality Mark Pesce; my partner ’Pong; and founders of Open Australia, katska and Matthew Landauer.

[Photo: Going away may be not coming back party by Kate Carruthers. But if she's in the photo, who took it?]

Facebook logo

The delightful but dangerous Kate Carruthers has confirmed that the Project TOTO going-away-and-maybe-not-coming-back-party is on Saturday 20 June from 3pm at Kelly’s On King, 285 King Street, Newtown in Sydney. If you use Facebook, the electric friendship generator, then you can RSVP over on the event page. Otherwise just tell me. Or just turn up.

15 June 2009 by Stilgherrian | 2 comments

Facebook logo

My friend Kate Carruthers has decided that we need a Facebook group for Project TOTO. So there it is. You should join, if for no other reason than you’ll be invited to the Stilgherrian’s-going-to-get-killed-so-say-goodbye Party next Saturday 20 June. Probably.

14 June 2009 by Stilgherrian | No comments

Lutheran church in Dar es Salaam, photo by Greenery

My plan to blog daily hasn’t gone so well, but yesterday’s briefing session at ActionAid Australia went just fine. My head is exploding with information and possibilities. Here’s the brain dump.

  • Assuming everything goes to plan, I’ll arrive in Dar es Salaam, Tanzania, on Saturday 27 June. Two weeks from today. So I leave Sydney in about 12 days, flying (probably) via Perth and South Africa.
  • I’ll have most of Saturday to myself to relax and get used to the idea of, you know, being in goddam motherfucking Africa. I’ll also catch up with ActionAid Australia researcher Lena Aahlby, who’s heading over a week before me.
  • Sunday 28 June is orientation day with ActionAid Tanzania. “Great, meetings on a Sunday,” I thought. But no. We’re catching the ferry to Zanzibar, like where there’s fabulous tropical beaches, to see for myself that right next to those 5-star resorts there’s the most abject poverty.
  • ActionAid Tanzania has chosen two people to be their first official bloggers. They’re based in Dar es Salaam, but travel regularly to all the field projects. One specialises in policy and governance, the other in communications. They can show us the real situation in poor rural areas, sure, but also explain why poverty continues.
  • I’ll spend Monday 29 and Tuesday 30 June working with these guys to set up their blogs and introduce them to “social media culture”, for want of a word. We’ll do that in the Dar es Salaam office, where we’ll still have the 1Mb link and access to shops if we’re missing anything.
  • Lake Victoria, Tanzania, by Marc Veraart

  • For the rest of the week, we’ll travel Tanzania by 4WD and small aircraft, visiting as many field projects as we can fit in. The exact itinerary is still being worked out, but one priority is heading up to the north-west border to Lake Victoria and, oh, Rwanda. I’ve heard of that.
  • My plan is that we’ll all post something at least once a day, words and at least one picture. Maybe we can post some video. I’ll be sending a bazillion tweets via my Twitter stream. But we’re also working on something special in the podcasting department, which I’ll tell you about later today.
  • Since I’m only in the country a short time, I’ll be trying to connect the bloggers to as many people as possible. We’ve already discovered that ActionAid Denmark (Mellemfolkeligt Samvirke) has one of their people blogging from Dar es Salaam, Pernille Baerndtsen — though of course she brings a European perspective.

So there you have it. Over the next 12 days I’ll be telling you what we’re doing and how you can help and so on. I will try to stick to my planned regime of daily posts.

There will be a going-away party announced soon too because, as Kate Carruthers so delightfully put it, “Let’s face it, you might get killed.” Cheers, Kate.

Oh, and ActionAid Australia also gave me a cultural briefing on Tanzania.

[Photos: Lutheran church in Dar es Salaam by Greenery; Lake Victoria, Tanzania, by Marc Veraart. Both used under a Creative Commons license.]

“The greatest challenge to implementing social media within any organisation is the willingness for that organisation to accept the cultural change that will ultimately occur. And occur dramatically and at a rapid pace. Social media holds a mirror up to an organization from the external customers/clients/constituents that shows an authentic, and sometimes unexpected, face.”Nick Hodge

“I’d add that that face is almost always unexpected.”Mark Pesce (in private conversation)

Topless gnome Gnaomi, standing near the book The State of Africa by Martin Meredith, from the opening to Stilgherrian Live episode 48

Clearly I’m not going to get anything else written until I respond to The Gnome Situation. I’ve been reading the comments and mulling possible responses for days. It’s getting in the way of actual, productive work. So here we go.

No. I will not be removing Gnaomi from my desk.

Discussing an issue as important as rape through the proxy of an anthropomorphised piece of clay seems, to me, a poor tactic. Nor will I compromise the actual or perceived independence of my media output, no matter how worthy the cause.

There’ll probably be people at ActionAid who won’t like or understand that outcome, so here’s the long explanation…

Read the rest of this entry »

CeBIT Australia logo

Here’s my 5-minute presentation from WebForward@CeBIT last week, on the importance of authenticity when using social media for business.

It’s recorded on a Nokia N80 phone by Mike Seyfang so it’s a bit rough, but you’ll get the content. You’ll also hear me swear a few times because, well, that’s apparently what I’m now expected to do.

One key theme is that if businesses try to micro-manage every aspect of the communication between their employees and the rest of the world — denying that there are mistakes, or that some people don’t like them — they’ll end up becoming paranoid psychotics. I hope to expand upon that in due course.

Mike also recorded the presentations from my co-panellists Hugo Ortega, Kate Carruthers and Nick Hodge, but not Laurel Papworth for some reason.

I did see a “proper” video camera on the day, so I think CeBIT will place higher-resolution video online in due course. I’ll let you know if and when that happens.

CeBIT Australia logo

Last year I told CeBIT to FOAD after I’d been underwhelmed in 2007. They said thank you, and issued me with a discount code and a media pass. This year they’ve invited me to participate in a panel at WebForward@CeBIT. That means I can offer two random scroungers deserving readers a cheap ticket.

CeBIT is the big IT trade show thingy running 12 to 14 May, with a bunch of conference streams attached. WebForward@CeBIT is one of them.

On 14 May I’ll be joining my colleagues Laurel Papworth, Kate Carruthers, Nick Hodge, Hugo Ortega (who I don’t think I’ve met) and chairman Jye Smith to discuss how you can “Capitalise on Social Media for Business”.

Because I’m a panellist, I get two tickets to the full 2-day conference at a discounted price of $178 + GST instead of the listed $1295 + GST.

If you’d like one of these discounted tickets, make your case by 9am Sydney time on Wednesday 6 May. Explain why you’re deserving, and I’ll pick the two scams reasons I like.

If you miss out, you can still save $160 off the on-site registration price by using the promotional code stilwebca09. You’ll need to insert the code when prompted during on-line registration at www.mycebit.com.au.

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