• Nature Child | San Juan Islander: “According to family studies professor, Sandra Hofferth of the University of Maryland, there was a 50% decline between 1997 to 2003 in the proportion of children 9 to 12 who spent time in outdoor activities (hiking, walking, fishing, beach play and gardening).”
• FreeRangeKids: “At Free Range, we believe in safe kids. We believe in helmets, car seats and safety belts. We do NOT believe that every time school age children go outside, they need a security detail.”
• How far did you roam as a child? | Watershed: Educator John Larkin continues the thoughts about wrapping our kids in cotton wool.
• How children lost the right to roam in four generations | Mail Online: In 1919, an 8yo was allowed to walk six miles to go fishing. Today, an 8yo isn’t allowed past the end of the street without parental escort. This article from 2007 triggered many thoughts, and I’ve glad I found it again.
• Forget the young pretenders, Humans 1.0 can lead the way | The Observer: John Naughton riffs off the idea that teenagers don’t know everything and some parts of cyberspace (ugh!) are teenager-free. Although the article then says that “only” 11% of Twitter’s users are under 17 years old. And what proportion of the literate population is under 17yo? 11%? More? Less?
• Podcasting Equipment Guide (2009) | Hivelogic: A nice guide to the tools needed to podcast on a budget. Yes, there’s a reason I’m looking at this. Stay tuned, as they say.
• Senate Select Committee on the National Broadband Network | Parliament of Australia: Full transcripts of the Senate Select Committee on the National Broadband Network public hearings, which I’m tagging for my own reference later.
• What Information is “Personally Identifiable”? | Electronic Frontier Foundation: Gender, ZIP code and birth date are enough to uniquely identify about 87% of the US population. This has massive implications for publishing data sets, and for privacy policies that claim not to collect “personally identifiable” information.
• Nine News twittered by seagull | TV Tonight: It’s nothing to do with Twitter, but there is a seagull. A very big seagull.
• Apology for singing shop worker | BBC News: Shop assistant Sandra Burt, 56, from Clackmannanshire, was threatened with a fine for singing without a license by the Performing Right Society. However they’ve now apologised and sent flowers.
• Online Ads Not Working for You? Blame the Creative | Advertising Age: A study by Dynamic Logic says that obsession about optimisation and placement is less important.
• We can’t turn back the tide of internet piracy, says TV boss | Herald Scotland: “Internet piracy is merely demand where appropriate supply does not exist,” says the commissioning editor for education at the UK’s Channel 4.
• Court tweets sustained but paper still lurks | ZDNet Australia: Liam Tung, who tweeted from the AFACT v iiNet trial in the Federal Court of Australia in Sydney, reflects on the gaps in courtroom IT.
• Beats and Tweets: Journalistic Guidelines for the Facebook Era | NPR: Yet another exploration of ethics an journalism. One point in here I really do not like, though: “You must not advocate for political or other polarizing issues online. This extends to joining online groups or using social media in any form (including your Facebook page or a personal blog) to express personal views on a political or other controversial issue that you could not write for the air or post on NPR.org.” Sorry? Work for NPR and you lose your right to participate in democracy?
• Poles, Politeness and Politics in the age of Twitter | The New Adventures of Stephen Fry: Another fine if perhaps rambling essay from Mr Fry about the meaning of “influence” and accidentally gaining same. Worth a leisurely read.
• Why journalism's all a-Twitter | The Walkley Foundation: The editorial chief of Sydney’s forthcoming Media140 conference goes beyond the obvious “Is Twitter journalism?” and mechanical how-to issues and explores the ethical issues of journalists using Twitter.
• Twitter in the court: Federal judge gets it | CNET News: Another article about using Twitter in courtrooms, from the US an from March 2009.
• Call For Opinions | Blackbeard Blog: Tom Ewing’s collection of opinions on market research and social media, “quite unsupported by anything other than grumpiness and prejudice”. The first is that “insights” aren’t Zen koans. “If you can express something that briefly, it’s probably banal.”
• The internet doesn’t exist | Business Spectator: Ah, Alan Kohler! I do so love your commentaries! Here’s more of his sensible thoughts on the matter of paying for “content” on the Internet.
• How Safe is the HPV vaccine? | Information Is Beautiful: A brilliantly simple infographic showing the incredibly low risk of associated with the Human Papillomavirus compared with various everyday activities.
• Ultimate Goat Fansite: Do I need to explain? I thought not.

• Shouts & Murmurs: Subject: Our Marketing Plan | The New Yorker: A glorious satire on what’s happening in the publishing industry. The geeky language baffles the authors, who then have to do all the work. Much laughter was had. I hope you have it too.
• Twitter in the courtroom: a fad, or here to stay? | The Lawyer’s Weekly: This article from a Canadian law magazine reckons Twitter and its successors are here to stay — including courtrooms.
• Courtroom Tweeting | ReadWriteWeb: “The cat is decidedly out of the bag, and Twitter will probably carry blow-by-blow accounts of many future trials.”
• 28th April 1999 Net censorship! | YouTube: A podcast, as it would now be called, which includes a dig at the Australian Computer Society for supporting then communications minister Senator Richard Alston’s introduction of the Internet censorship blacklist.
• The Oz halts courtroom tweeting | Tech Marketing: The Australian has stopped its journalist Andrew Colley from providing the live courtroom Twitter stream. I reckon it’s an own goal. His constant tweets reminded me that he was there, prompting me to read his “proper” stories when they eventually emerged. Now The Australian just looks old-fashioned.
• Court reporting in 140 character tweets | Crikey: Metajournalist Margaret Simons’ take on the live Twitter stream coming from the Federal Court during the current AFACT v iiNet case.
• No oral sex, says ute crash waitress | Northern Territory News: The headline is just the beginning of a great story. True human drama.
• Even Cops Think It’s A Bad Idea | newmatilda.com: An interview with a former US police chief who reckons the War on (Some) Drugs has been a complete waste of time. He’s not alone.
• Peer-to-Peer Passé, Report Finds | Wired.com: P2P file sharing as a percentage of global traffic is declining as legitimate live video streaming is becoming more available.

There’s so many of these links this time that I’ll publish them over the fold. I think I need to get over my fear of the link being published automatically without my checking them first, and my concern that my website won’t look nice if the first post is just a list of links.

Maybe I should just stick these Delicious-generated links in a sidebar? Or do you like having them in the main stream and RSS feed?

• INFOWAR vs. CORPORATIONS | Global Guerrillas: John Robb’s essay outlines a potential strategy for conducting infowar against corporations — most of which looks to me like it’d be illegal. I suppose that’s what war is about, eh? The comments stream is somewhat amusing.
• “Artists Should Be Compensated For Their Work” | QuestionCopyright.org: Nina Paley’s controversial-looking essay which posits that artists are not entitled to be paid for their art, only for their work. She’s using these and other terms in quite specific ways, so it’s worth reading carefully before passing judgement.
• Post-Medium Publishing | Paul Graham: In amongst the various current discussions of charging for news content online, Paul Graham makes an important point. “Consumers never really were paying for content, and publishers weren’t really selling it either. If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn’t better content cost more?”
• Americans on Tailored Advertising: DO NOT WANT | denialism blog: No, Americans do not want tailored advertising on the Internet, even less so when told how their activities are monitored to make it work.
• A Cold War Conundrum: The 1983 Soviet War Scare | Central Intelligence Agency: This eminently readable CIA monograph puts the Stanislav Petrov incident into perspective, explaining how and why the Soviet leadership feared a US first strike.
• The Man Who Prevented WWIII | DivineCaroline: In 1983, Stanislav Petrov was in charge of Soviet monitoring systems watching the US for signs of a nuclear first strike. One night he chose not to react to an alert, suspecting it was a false alarm. He was right, and a potential global nuclear exchange was avoided.
• The Fiction Generator | Wondermark: The Electro-Plasmic Hydrocephalic Genre-Fiction Generator 2000 makes writers’ chores a breeze!
• Against Transparency | The New Republic: This essay on the perils of some “open government” initiatives is a pleasantly nuanced read.
• Michael Wolff on Rupert Murdoch | vanityfair.com: Wolff wrote a biography of Murdoch, and presumably knows the man. My take on this fascinating article is that the old guy simply doesn't understand what’s happening online, perhaps because you can inoly understand the online world if you participate in it.
• The News Manual: A free resource for journalists, would-be journalists, educators and people interested in the media. It was developed from a three-volume book The News Manual, published with the help of UNESCO as a practical guide to people entering the profession and to support mid-career journalists wanting to improve their skills.
• Televising Court Proceedings | SSRN: A 1993 paper by Ian Ramsay, then of the University of Melbourne Law School, setting out the main arguments for and against televising the proceedings of courts, and suggests an experimental program to evaluate the arguments in practice.
• The Law of Defamation | Arts Law Centre of Australia: A good introductory overview of how Australia’s tough anti-defamation laws work.
• chiropractic – The Skeptic’s Dictionary: When I was pointed to this article critical of chiropractic, I noted that it used some fallacious arguments which Science itself would not permit. I’m tagging it as an example of the hypocrisy of some perhaps only a few?) bold defenders of Science because it may form the basis of a future post.
• 55 Twitter tips | SmartCompany: While many of these tips for business aren’t entirely new, it’s a reasonable-enough compilation.
• Captain Kirk has taken too much fucking LSD | DoseNation: A nice bit o’music editing by Fall On Your Sword.
• How to Publish a Magazine in a Day and a Half | Derek Powazek: Powazek published a photomag of images from Sydney’s dust storm, sourced from Flickr, without leaving his California base. This is a great step-by-step how-to.
• A history of the English marriage | Telegraph: It seems many of our current “norms” about marriage were invented by the Victorians.
• MoD “How to stop leaks” guide leaks | The Register: In a supreme act of irony, the UK’s Ministry of Defence document Defence Manual of Security has been leaked into Wikileaks. All 2300 pages.
• Twitter and the norm police | Woolly Days: Derek Barry sums up a recent discussion on Twitter, defamation and what constitutes “publication”. I’m tagging it because I want to respond at some point.
• Mash-up: A Short History of the Media Future | The Monthly: While perhaps not completely groundbreaking, this essay by John Birmingham is an excellent backgrounder on the issues facing traditional media companies.
• AUSTLANG: A new database of Australian indigenous languages, cross-linked to Google Maps.
• Uncle Bobby’s Wedding | myliblog: An American library was asked to remove or restrict access to a children’s book about gay relationships. The librarian wrote a detailed and well-reasoned response explaining why it stays.
• Guidelines for Secure Use of Social Media by Federal Departments and Agencies | Chief Information Officers Council: What it says. The first version of new rules for US federal agencies.
• Hyperconnectivity | Wikipedia: The term “hyperconnectivity” now has its own Wikipedia entry. Where’s mine?
• 99 Led Balloons: Social Media Blunders | digitalOZ: A nice list of classic social media traps for young players. A shame 90% of businesses entering the world of social media will end up making quite a few of them.
• The Moguls’ New Clothes | The Atlantic: There is much sense in this analysis of Big Media and how that Internet thing is changing everything.
• Eureka moments | The Economist: How the mobile phone became a key tool for third-world development.
• jQuery Carousel: This is the code that Jeff Waugh used for the rotating carousel of featured stories on the Crikey home page. He reckons he wouldn’t necessarily use it again. But this is my bookmark.

• Steak House or Gay Bar?: Can you pick the steakhouses from the gay bars, just by their names? It’s harder than you might thing!
• Greenpeace frees ocean life from Pacific longliner | Greenpeace Australia Pacific: Greenpeace’s report on their ship Esperanza “freeing tuna, sharks, marlin and an endangered sea turtle from a Taiwanese longliner”, the Ho Tsai Fa 18. Or, as I prefer to label it, Greenpeace committing piracy and endangering the lives of mariners going about their business.
• Fish Now, Pay Later | Greenpeace Australia Pacific: Darren Smith told me the article on dolphin-safe tuna wasn’t right, that Greenpeace didn’t support any kind of industrialised fishing. Here’s what Greenpeace is currently doing in the Pacific.
• The ecological disaster that is dolphin safe tuna | Southern Fried Science: By promoting “dolphin-safe tuna” — I prefer to spell it with a hyphen thusly — we’ve ended up with a system that’s unsafe for pretty much everything else.
• Meet my hot new stripper wife / Turns out the mid-life crisis is a cruel global phenomenon. Can it be stopped? | Mark Morford: Mark Morford is rapidly becoming one of my favourite writers. In this piece from February 2008 he explains a man’s mid-life crisis rather too well. And entertainingly. I’ll never be able to listen to Justin Timberlake in the same way again.
• The Lost Seasons | ABC: More details of the Australian Aboriginal six-season cycle, including a nice explanation of the system used by the Sydney basin’s D’harawal people.
• War 2.0: Political Violence & New Media | ANU Department of International Relations: I’ve been invited to attend this 2-day symposium in Canberra on 7-8 October. Now, to figure out who’s paying for it, which will be the key factor in deciding whether I can go.
• Jimmy Carter says that tea baggers hate President Obama because he's black | The Root: The former president points out a truth so self-evident you wonder how it could possibly be controversial. But controversial it is. Has modern journalism become so timid that it can’t handle the truth?
• Understanding the Telstra d-i-v-o-r-c-e | SearchNetworking.com.au: Richard Chirgwin’s backgrounder explains just how difficult it will be to separate Telstra into separate wholesale and retail divisions.
• The next generation bends over | 37signals: The makers of Basecamp, something I use every day, reckon the sale of online accounting software Mint to Intuit, the makers of Quicken and Quickbooks, is “indicative of a VC-induced cancer that’s infecting our industry and killing off the next generation”.
• Kid Cannabis | Rolling Stone: “How a chubby pizza-delivery boy from Idaho became a drug kingpin.” It’s just another product distribution business, just illegal.
• Rudd & Conroy Gambling On Mandatory Internet Censorship Working | broowery.com: An odd statistical analysis of the likelihood of stumbling across banned material online.
• ACMA Blacklists Iran Protest Video & Boing Boing: Another example of why the ACMA blacklist process is seemingly out of step with what the community might want. That’s not ACMA’s fault, they’re just implementing a dodgy policy.
• Why Sol Trujillo should be sued for stuffing up Telstra: Kohler | SmartCompany: There’s so many historical analyses of Telstra coming out this week, what with the government announcing its break-up and n’all. This one is marvellous.
• 2009 Menzies Lecture by John Howard (full text) | The Australian: “In the Australian context the adoption of a Charter or Bill of rights would represent the final triumph of elitism in Australian politics,” reckons our former Prime Minister. A fascinating read if only for its disingenuous use of political rhetoric and coded messages rather than rational argument.
• Oil Rocks | BLDGBLOG: Imagine a city of 5000 people built on stilts and causeways some 45km out into a lake. Well, it exists, and it’s called Oil Rocks, in the Caspian Sea in Azerbaijan.
• The Mushroom Tunnel of Mittagong | BLDGBLOG: A fascinating look, with photos, of a mushroom farm inside a disused railway tunnel. The tunnel itself is still government property, with the farm existing on a 5-year lease.
• Death by Information Overload | HBR.org: “New research and novel techniques offer a lifeline to you and your organization,” it says.
• The Economics of Sex Work | Core Economics: Good to see an update of knowledge since I did a little research on the sex industry for ABC Radio all those years ago.
• CHART OF THE DAY: Primetime On Facebook Is Monday To Wednesday | Silicon Valley Insider: “Social media marketers, take note. The best days to spam, erm, publish wall posts on Facebook that you want your ‘fans’ to pay attention to are Mondays, Tuesdays, and Wednesdays.”

• Formal Methods in Modern Critical-Software Development | The Abnormal Distribution: I needed an explanation of Formal Methods in programming, and this one ain’t bad.
• Telstra admits to exchange access deception | iTnews.com.au: It turns out that, yes, Telstra did tell other ISPs there was no room in their exchanges for their broadband equipment, when there was.
• Narrate Your Work | Scripting News: Dave Winer nails it. “Twitter is at least a dress rehearsal for the news system of the future.” His catchphrase “Narrate Your Work” resonates with me: that’s precisely how I use Twitter, and it’s a sensible work practice for any distributed team.
• Are you still marketing like its 1999? | Media Hunter: Online is now your customer’s “number one media priority”, because they spend more time online than with newspapers or TV or radio. Is it yours?
• On Language – How Fail Went From Verb to Interjection | NYTimes.com: An excellent summary of the history of FAIL.

• Viral Wedding Video’s 10M Views Drive Chris Brown Buzz and Sales | Nielsen Wire: That “viral” (by which they just mean “popular”) video of a wedding party dancing into the church [was it a church?] reminded everyone of Chris Brown’s tedious autotune’d song again, with the result that it ended up in iTunes’ Top 10. Yet another example of how something being given away increases its sales.
• Who needs newspapers when you have Twitter? | Salon News: A massive troll by Wired editor Chris Anderson, seeking attention for his new book Free, which is not free. He starts by saying he doesn’t use the words “media” or “news” or “journalism”, but doesn’t offer any alternatives. Wanker.
• Techfest 2009 | NICTA: On 12 August 2009, NICTA showcases some of the new ICT research and development they’ree working on at this most-of-the-day event in Sydney. Let me know if you’d like to join me.
• Women In Film | YouTube: A morph-montage of some of the most famous female faces in film. Note how the eyes are so similar.
• Men In Film | YouTube: A morph-montage of some of film’s most famous male faces. It’s a challenge to spot all of them. Note how similar most of the noses are.
• Ashes 09: Hughes’ Twitter drop – Gen Y meets the Baggy Green | Crikey: Twitter, Criket Australia style: “We get the Twitter from Phillip and I feed them into our IT guy.” Somehow I don’t think they get this “personal” and “spontaneous” stuff.
• 栏目（目录): China’s PLA Daily offers free downloads of (military) music, plus some cheesy animated GIFs.
• Real Black Hats Hack Security Experts on Eve of Conference | Wired.com: Infosec “expert” Dan Kaminsky has been pwn3d, and his lame choice for passwords exposed.
• Tesla_Downunder: Some amazing photos of electrical effects from an Australian who’s been building large Tesla coils.
• AdViews: A digital archive of thousands of vintage TV commercials from the 1950s to 1980s, created or collected by ad agency Benton & Bowles or its successor, D’Arcy Masius Benton & Bowles (DMB&B).
• Profile: Gary McKinnon | guardian.co.uk: 43yo Gary McKinnon, diagnosed last August with Asperger’s syndrome, admits to hacking US military computers to fuel his UFO obsession.
• Template Twitter strategy for Government Departments | UK Cabinet Office: The UK has developed a standard 20-page template which departments can use for their own Twitter strategy. I can’t help think that it’ll kill spontaneity before it starts. “All other tweets will be cleared by staff at Information Officer grade and above in the digital media team, consulting relevant colleagues in comms and private offices as necessary.” Gawd.
• The Mind Of A US Army Sniper | newmatilda.com: A fine article on what it means for a soldier, particularly a sniper, to kill a person. And then do it again. Not an easy read, but an important read.
• Reconceptualising “time” and “space” in the era of electronic media and communications | Australian Policy Online: “This paper examines to what extent electronic media and communications have contributed to currently changing concepts of time and space and how crucial their role is in experiencing temporality, spatiality and mobility.”
• Cutthroat Capitalism: An Economic Analysis of the Somali Pirate Business Model | Wired: “Like any business, Somali piracy can be explained in purely economic terms. It flourishes by exploiting the incentives that drive international maritime trade. The other parties involved — shippers, insurers, private security contractors, and numerous national navies — stand to gain more (or at least lose less) by tolerating it than by putting up a serious fight. As for the pirates, their escalating demands are a method of price discovery, a way of gauging how much the market will bear.”
• Mark Thomas Info: I first encountered Mark Thomas by reading his book As Used on the Famous Nelson Mandala: underground adventures in the arms & torture trade. The stand-up comedian and activist for human rights is worth paying attention to.
• The Arms Trade | A Stubborn Mule’s Perspective: Sean Carmody turns his data analysis skills to the Stockholm International Peace Research Institute’s Arms Transfer Database, which I mentioned the other day. This initial foray generates some nice maps.
• The Coming Upstream Revolution. And We Need It | Gigaom: Just as I thought, increasingly two-way communication on the web leads to increased demand for fast uplinks as well as downlinks.
• Metadata for news | BuzzMachine: Jeff Jarvis’ write-up of Associated Press and the Media Standards Trust proposal for a new standard for metadata for news, plus his own thoughts.
• SIPRI Arms Transfers Database | Stockholm International Peace Research Institute: A searchable database of all international transfers in seven categories of major conventional weapons from 1950 to the most recent full calendar year.

• Shorpy Photo Archive | Best Pix on the Net: A vintage photography blog featuring thousands of high-definition images from the 1850s to the 1950s. I could lose days here.
• Top 10 services you can use so you don’t have to stick to your monitor like “a mouse on cheese” (Jesus, is he gone yet?) | PR Week: Some useful tips on monitoring where you blip up in the social media universe. YMMV.
• Untitled | Pain on the posterior: Are we really living in George Orwell’s Nineteen Eighty-Four? Or is it really Aldous Huxley’s Brave New World?
• A New Publication on Media Legislation in Africa | UNESCO-CI: “Media Legislation in Africa: A Comparative Legal Survey” is an overview of existing media legislation in Ethiopia, Ghana, Kenya, Mali, Mozambique, Nigeria, Senegal, South Africa, Tanzania and Zambia, and a comparative analysis, putting the laws in perspective with regional and international standards and best-practices.
• Rules of Engagement for Journalists on Twitter | MediaShift: It is what it says, and not a bad place to launch your own news organisation’s discussions.

• Creatives grow better in the South West | YouTube: A brilliant 4-minute video explaining how to nurture creativity.
• Top 10 reasons to hate the iPhone 3G | APC: A suitably well-researched piece to help counter the Apple fanboy hype. A phone is a tool. Not all tools are for everyone.
• LEO Deutsch-Englisches Wörterbuch: A very fine-looking English-German dictionary site.

• OpenAustralia.org: Are your Representatives working for you in Australia's Parliament? A new and much easier way to see who's saying what in federal parliament.
• The Possum Box: A new Australian political blog hosted by the mysteriously large-brained Possum Comitatus.
• Why Me? | lonelysandwich: A delightful essay pondering Apple's new MobileMe branding. "Apple is removing the Mac from the Apple computer experience and laying the foundation for a browser-based OS, the thing that Google has been threatening all this time."

• The Mother of All Demos | Wikipedia: On 9 December 1968, Douglas Englebart demonstrated some breakthrough technologies: interactive text, video conferencing, teleconferencing, email and hypertext — and the very first computer mouse. This Wikipedia article has links to videos of the actual 1928 demo.
• Shops track customers via mobile phone | Times Online: UK shopping centres are trialling the tracking of customers via their mobile phone emissions. Which stores do they visit? How long do they stay?
• Drivers of Australian Inflation | A Stubborn Mule?s Perspective: What's causing the relatively high inflation in Australia? Here's an excellent visualisation with analysis.
• The Prospect/FP Global public intellectuals poll: Over 20,000 people voted for their top names from the original longlist of 100. Links to analysis and biographies. Voters also nominated others who they thought should have been on the top list. Interesting view of what counts as "intellectual".
• The Workplace: How to tell if you're a "workaholic" | International Herald Tribune: Workaholics don't get more done, necessarily, because they focus on inconsequential details.
• Building a Popular Social Media Profile: Seven Essential Characteristics | Dosh Dosh: Some useful tips for establishing a global micro-brand.
• Federal Budget 2007-08 analysis | ALIA: The Australian Library and Information Association's take on Australia's Federal Budget. Librarians get this information stuff!
• Why Gen Y Is Going to Change the Web | ReadWriteWeb: Many of the themes have appeared elsewhere before, but still a good article.
• Powerhouse Museum Collection's Photostream | flickr: 450-odd photographs from (mostly) the 1800s taken from original glass-plate negatives. Beautiful shots of Victorian Sydney, rural scenes etc.
• The Art of the Business Card | Guy Kawasaki: Finally, a business card design where you can actually read the information! interesting discussion in the comments, too.

• Is Your Consumer Using Social Media? | Advertising Age: Nine Profiles of Who Your Targets Are and Where They Might Be Online
• Staralicious: The guy behind this Australian-run celebrity gossip site was interviewed by 2web Crew today. The podcast should be online soon
• RedZee: A new search engine (still in Beta) with a very cute animation on the home page and an interesting visualisation technique inside. Will this slow things down and annoy regular users? Or does it actually provide something of value? No time to explore today
• The Inquisitr: a new website about "Tech, Pop and Penguins", or something, from former TechCrunch writer and damn nice guy Duncan Riley. good luck, mate!
• the global microbrand rant | gapingvoid: Hugh MacLeod's excellent overview of how you can leverage yourself into a global brand using The Power of he Internet.
• How Little Do Users Read? | Jakob Nielsen's Alertbox: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.