I thought we were done with Rupert Murdoch’s venture into the Twitterverse, but apparently not so. I was invited back onto ABC Local Radio earlier this evening — for a much wider conversation about Twitter.
As it happens, it’s worth updating this story. Yes, Rupert Murdoch joined Twitter and we’ve been analysing every single tweet as if it’s being delivered on a stone tablet. But while that was happening, Twitter decided to verify not only Murdoch’s Twitter account but the one belonging to his wife Wendi Deng.
Except they verified the wrong one. @Wendi_Deng was a spoof account set up by a chap in London. Business Insider ran a transcript of the fake Deng coming clean, and questions were asked about Twitter’s still-secret verification process.
Mathew Ingram’s piece at GigaOM summed it up nicely: Why Twitter’s “verified account” failure matters. It’s about trust.
Anyway the ABC Radio conversation wandered well into other matters and hardly touched upon Rupert and Wendi. The pace of news. The appropriateness of Twitter marketing. Potential revenue streams for Twitter. And so on. And so forth.
The audio is ©2012 Australian Broadcasting Corporation. Apparently Sundays is usually podcast, but I’m going to post my interview here anyway.