Actually, I’m going to give you two sets of five. My really favourite feeds are from people unlikely to play this game, but I’m sure to read them every day.

1. Gaping Void, Hugh McLeod’s insightful cartoons drawn on the back of business cards. I also appreciate his observations on blog-led business marketing. I should also mention Indexed in this context, even though it’s not quite a must-read yet.
2. Freakonomics, the blog of the book of the same name.
3. I agree with Zhasper that The Bartlett Diaries is a fine political blog.
4. Josh Spear spends his days cruising around to see what’s cool. Lucky him.
5. Crikey. OK, I cheated. It’s an email newsletter, not an RSS feed. Sue me.

On a more personal note:

1. If I don’t start with Out to Space and Pong’s Flickr feed, I’ll be in serious trouble.
2. My friend and colleague Zern Liew’s Eicolab, even if he does have a rant against Apple today.
3. Man About Town, a personal blog by my friend Richard Watts in Melbourne — always an eclectic mix of personal anecdotes and arts reviews. I’d never reveal so much of my, erm, vices!
4. The Other Andrew‘s delightfully-written personal observations would continue to fascinate me, even if I hadn’t know him for years.
5. Bad Language by Matthew Stibbe is my daily fix of writing about writing.

Now, your responses please! And if you’re reading this but haven’t been tagged, I’d love to hear from you anyway. Post a comment! You know you want to!

Compare these two “positioning statements” from British companies, both in the business of writing.

Metia is a global provider of integrated marketing services and technology-based marketing solutions. We deliver services, programs and solutions that are relevant, smart and repeatable — and that generate measurable value for our customers.

And:

Our passion is communication. We help businesses talk about technology.

The second is from Articulate Marketing. Who would you pick to work on your communication?

I discovered this thanks to Matthew Stibbe, proprietor of Articulate Marketing. His blog Bad Language (“writing about business, technology and marketing”) is extremely readable.