Google Trends shows a steady decline in traffic to various websites since about September 2008, based on the metric “unique daily browsers”. But I was howled down. Everyone else’s metrics were not showing such a decline.

Indeed many, such as this chart of Nielsen NetRatings’ unique dailies, provided by Andrew Hunter (@Huntzie), Head of News, Sport and Finance at ninemsn, showed the exact opposite.

For example, news.com.au grew from 250,829 average daily unique browsers (UBs) in July 2008 to 346,367 in October 2009, a 38% increase. Not the roughly 50% drop shown by Google Trends.

Google says:

Trends for Websites combines information from a variety of sources, such as aggregated Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research. The data is aggregated over millions of users, powered by computer algorithms…

In other words, it’s some Google Secret Sauce. But has the sauce gone off?

The Google Trends forum is rather quiet. There were only three questions or comments posted for the whole of September, none of which received a reply, and nothing since. I can’t see that anyone from Google has responded to anything for months and months — I gave up looking back any further. Others have noted that Google Trends data differs wildly from Google’s own Analytics product — usually complaining that it shows significantly less traffic.

Google Trends is a Google Labs product, i.e. an experiment, I’m starting to think that it’s been abandoned and we’re just seeing a slow degradation due to lack of maintenance.

Meanwhile, I have changed my Twitter avatar to a goose for the rest of today.

If Google Trends’ statistics are to be trusted, it looks like there’s been a significant decline in traffic to websites over the last year — not just news, but everywhere. Except social network sites.

Following a blog post by Nicholas Moerman, a planning intern with Proximity in London, I checked out the figures for Australia sites. It does indeed look like there’s been a significant drop in daily unique visitors — which is what Google Trends measures, rather than the more common monthly uniques.

I’ve written more, and provided more graphs, in a piece for Crikey today, Is social media killing the web as we know it?

Oh, and I was also in Crikey yesterday, Baffled by Murdersoft? Making sense of Murdoch and Microsoft, where I look at some of the numbers behind the rumoured deal between News Corporation and Microsoft’s Bing search engine.

See what happens when you don’t curate your links for ten days, during which time there’s a conference which generates a bazillion things to link to? Sigh.

This is such a huge batch of links that I’ll start them over the fold. They’re not all about Media140 Sydney, trust me.

• “I have never used Twitter” — Are Politicians ill-advised to let their Advisors do the Tweeting? | media140.org: Paul Farrell looks at politicians and their tweets following Malcolm Turnbull’s revelation at Media Sydney that his staffer Thomas Tudehope sometimes tweeted on his behalf, and Barack Obama’s admission that he’s never used Twitter at all.
• Samasource: How African refugees are scoring Silicon Valley Internet jobs | Boing Boing: If you have working knowledge of English, basic computer skills and an Internet connection, then you can get a job anywhere in the world.
• cufón — fonts for the people: A JavaScript-based tool for using any typeface you like in web pages. I haven’t explored it myself, but I do know Crikey‘s website uses it.
• The Revolution Will Not Be Tweeted Because Only 0.027% of Iranians Are on Twitter | Gawker: Some reality-check commentary on the “Twitter revolutionised Iran” meme.
• Sources of subsidy in the production of news: a list | Quote and Comment: How can we pay for journalism? Here’s Jay Rosen’s list of possibilities, assembled for the conference “Journalism & The New Media Ecology: Who Will Pay The Messenger?”
• Someday You’ll Remember I Said This | Daily Patricia: Entrepreneur Patricia Handschiegel says Twitter isn’t microblogging. She differentiates between “publishing” and “person-to-person communications” and reckons Twitter’s in the second category, not the first. That, she reckons, is leading people to over-value Twitter monetarily.
• How to play piano like Philip Glass | YouTube: Torley explains in just 10 minutes how to compose and play music like Philip Glass.
• The Naked Truth About Social v Broadcast Media | newmatilda.com: Jason Wilson, lecturer in Digital Communications at the University of Wollongong, looks at the #PwnedNudieRun interaction between ABC TV’s Media Watch and folks on Twitter. I particularly like his “lesson for the low-rent McLuhans who see social media succeeding broadcast media in some simple transition”. Many insights.
• Declassified Blog | Newsweek.com: A new blog by investigative correspondents Michael Isikoff and Mark Hosenball with contributions from other Newsweek journalists. It will focus on national security, intelligence and law enforcement issues.
• Judge Bans Twitter From Court | CBS News: While in some jurisdictions journalists have been permitted to tweet form courtrooms, US District Judge Clay Land in Georgia has ruled that Rule 53 of the Federal Rules of Criminal Procedure prohibit “broadcasting” and that Twitter is a broadcast medium. This decision will doubtless annoy som of the social media evangelists who see “broadcast” as a swear word.
• Journalists are the audience formerly known as the media | bronwen clune: Bronwen Clune’s presentation from Media140 Sydney.
• The Future Of Journalism Needs Journalists | newmatilda.com: Marni Cordell, editor of newmatilda.com, expresses some concerns about the ABC’s vision of community-based media, as outlined by managing director Mark Scott at Media140 Sydney.
• Media140 Sydney: Future Of Journalism In The Social Media Age | jjprojects: John Johnston’s take on Media140 Sydney.
• Twitter as a Journalistic Tool: Drilling Beneath the Rhetoric | J-scribe: The second half of Julie Posetti’s presentation to Media140 Sydney.
• It’s a Revolution, Not a War | J-scribe: The first half of Julie Posetti’s presentation to Media140 Sydney.
• Al Jazeera Creative Commons Repository: Al Jazeera has put all their raw camera footage from the War on Gaza online under a Creative Commons license, “Attribution”, which allows for commercial and non-commercial use. “This means that news outlets, filmmakers and bloggers will be able to easily share, remix, subtitle or reuse our footage.” They so get it.
• Sky News – Interview with Rupert Murdoch | YouTube: The full 37-minute interview with Rupert Murdoch, in which he suggests he’ll block Google from indexing News Corporation news sites.
• Media140 Sydney | Public Opinion: Gary Sauer-Thompson’s take on Media140 Sydney.
• No Strings Attached: Public Broadcaster Seeks Relationships for Collaboration, Conversation and New Ideas: The Media140 Sydney keynote speech from ABC managing director Mark Scott. This is the PDF of his slides with his speaking notes. It includes a look at some of the ABC’s plans for pro-am media creation.
• Claiming to be unbiased is a patronising fairytale, so let’s just own up to our agendas | mUmBRELLA: In this guest post about Media140 Sydney, Cathie McGinn argues there’s no such thing as total objectivity, so better to disclose your agenda.
• My Two Francs Worth: Media 140 | LinenSuave: A parable of sorts about Media140 Sydney, and the pointlessness of the whole bloggers versus journalists debate.
• Journalism and blogging at Media140 | Barry Saunders: “Investigative journalism — while a very valuable form of journalism, and one we need more of — is a very minor part of journalism as it exists, and an over-focus on investigative journalism as the dominant form of journalism obscures vast bodies of journalistic output.”
• Media140 handouts | Claire’s posterous: The BBC’s Claire Wardle presents a beginners guide to using Twitter (including links to other good introductions to Twitter sites), and a general basic handout which covers some of the other social media tools she discussed in her Media140 Sydney workshop.
• Media140 | Flickr: Wolf Cocklin’s photos from Media140 Sydney.
• Call Recorder for Skype | Ecamm Network: This is the OS X tool I mentioned at Media140 Sydney for recording your Skype conversations, both audio and video. Cheap and extremely useful.
• Too tired to tweet | ABC News: ABC political correspondent Lyndal Curtis has been following Media140 Sydney but doesn’t know where people get the time to participate. I really should write a response to this, as I reckon there’s a very clear counter-argument.
• Journalists on Twitter need to ‘be human’ | Renai LeMay: The Media140 Sydney presentation from Renai LeMay, News Editor at ZDNet Australia.
• Congratulations to the ABC | Telstra Exchange: A post on Telstra’s new Exchange corporate blog about the ABC’s new social media policy from Telstra’s Group Managing Director, Public Policy & Communications, David Quilty. Includes links to Telstra’s own social media policies.
• The ABC of social media use | ABC News: The ABC News story that includes the announcement of the ABC’s new social media policy for staff, presented at Media140 Sydney by Managing Director Mark Scott.
• Alex Hawke Liberal Party Downfall | YouTube: The video which supposedly caused Thomas Tudehope to resign from Malcolm Turnbull’s staff.
• YouTube video sinks Turnbull minder | ABC News: Malcolm Turnbull’s staffer Thomas Tudehope has been forced to resign after reports of his involvement in the distribution of a satirical video about the Liberal Party’s factional battles.
• “How would history have recorded the holocaust if there had been I-phones in the concentration camps?” | Paul Farrell: SBS’s head of news and current affairs Paul Cutler asked this provocative question at Media140 Sydney, pointing out that despite the supposed breakthroughs of social media, the genocide in Sri Lanka is failing to get much media coverage.
• Riyaad Minty: Sydney’s Speaker Pash (International Social Media Case Studies) | Media140: Paul Farrell’s commentary on the Media140 Sydney presentation by Al Jazeera’s head of social media, Riyaad Minty. Minty was one of the event’s highlights, in my opinion.
• Malcolm Turnbull | Twitter: The tweet when Australia’s opposition leader Malcolm Turnbull announced that he’d start identifying whether it was he tweeting personally, or a staffer. This came less than three hours after he was asked at Media140 whether there wasn’t an ethical issue with lack of disclosure, especially since Prime MInister Kevin Rudd made the distinction clear in his own tweets.
• The Spin Fails Here: Day One At #Media140 Sydney | The Inquisitr: The Inquisitor‘s editor Duncan Riley wasn’t happy with what he heard at Media140 Sydney, especially that Problogger creator Darren Rowse is the only Australian making money online. There is much bitterness here.
• Initial Thoughts on Media140: Memories of blogging | Woolly Days: Thoughts on Media140 Sydney from Brisbane-based journalist, blogger and QUT researcher Derek Barry.
• Why the future of African journalism lies in mobile social networks | Slideshare: More solid support for the idea that the future of the African internet is mobile. Plenty of stats and some important observations from Jude Mathurine, who heads up the New Media lab at South Africa’s Rhodes University.
• Apparently editors nurture their journalists by telling them it’s okay to get stuff wrong | mUmBRELLA: One section of Laurel Papworth’s presentation at Media140 Sydney didn’t go down so well at mUmBRELLA…
• Media140 today | Visible Procrastinations: A collection of links to commentary about Media140 Sydney’s first day. I have yet to go though them, but when I do I’ll add the relevant ones to my own Delicious feed.
• Media140 Sydney: Social Media Twitter & Journalism | Laurel Papworth: Laurel Papworth’s presentation to Media140 Sydney, in which she positions social media as the people taking back control and ownership of their stories. Word and video available.
• Media140 Sydney 2009 | Flickr: Neerav Bhatt’s photos of Media140 Sydney. He seems to have captured every speaker.
• Malcolm Turnbull on the (social) media. With Fran Kelly | SlowTV: Opposition leader Malcolm Turnbull is interviews by the ABC’s Fran Kelly about his use of social media in the political context, including a little bit of point-scoring.
• How social media is changing political reporting | SlowTV: The full Media140 Sydney session “How Social Media is Changing Political Reporting” with Annabel Crabb, Bernard Keane (Crikey), Chris Uhlmann (ABC), John Kerrison (Nine) and Caroline Overington (The Australian).
• Caroline Overington takes on Mark Scott and the free digital news proponents | YouTube: A 4-minute extract from Overington’s presentation to Media140 Sydney, which turned into a massive anti-ABC pro-Murdoch rant.
• Conceptual Confusion and Journalistic Process — My Highlights and Lowlights of Media 140 | The Content Makers: “The low lights came from conceptual confusions, it seemed to me. Namely the several highly respected and competent journalists who, quite apart from being clearly terrified by the arrival of the audience in the news making process, also can’t tell the difference between… a platform, and a process… [and] objectivity and integrity.”
• So what’s the “cool new toy”? | The Content Makers: Speculation about News Corporation’s plans for some digital news device. Is Apple involved? An iRupert? A RuPod? The SunKindle?
• Caroline Overington Gives Some Hints on Rupert’s Plans (and tangles with Annabel Crabb) | The Content Makers: Margaret Simons’ original report on the rather strange Media140 Sydney presentation by News Limited journalist Caroline Overington and her stoush with Annabel Crabb, who’s moving from Fairfax to the ABC.
• The ABC Springs Leaks in the Porous Digital Age. Mark Scott AGAIN. | The Content Makers: Meta-journalist Margaret Simons covers some of the announcements made my Mark Scott, Managing Director of the ABC, at Media140 Sydney.
• Can Social Media Save Iran? | newmatilda.com: A Media140 presentation by Dr Jason Wilson, lecturer in Digital Communications at the University of Wollongong. A nice debunking of some of the social media over-hype.
• John Bergin’s Media 140 Speech | The Content Makers: John runs “digital online stuff” for Sky News Australia, on the pay TV networks. This is his presentation from Media140 Sydney. Some good points about listening as well as speaking.
• Off Air: Iran, Twitter and the new media world. | Off Air: The presentation to Media140 Sydney by the highly-respected journalist Mark Colvin, presenter of ABC Radio National’s PM program.
• Rebooting the News System in the Age of Social Media | Quote and Comment: Jay Rosen’s presentation at Media140 covered 10 key sound-bites and what they mean for the future of journalism. Here are those ten points, with links to further material on each one.
• freesound: “The Freesound Project is a collaborative database of Creative Commons licensed sounds. Freesound focusses only on sound, not songs.” I’ve used this to source sound effects myself, and it’s wonderful.
• “I Can’t Believe We Still Have to Protest This Crap.” | Flickr: A photo taken in Washington, DC during the 27 January 2007 anti-war march. This was used by Barry Saunders in his Media140 presentation.
• Journalism — a defence | Corporate Engagement: Trevor Cook took exception to my Media140 presentation and spend a few hundred words saying so. I added a little to the discussion, and will add more later when I get time.
• Ushahidi :: Crowdsourcing Crisis Information (FOSS): This is the software which Al Jazeera and friends developed for that “War on Gaza” experiment in crowdsourced crisis information mapping. Yes, it’s free open-source software.
• War on Gaza – Experimental Beta | Al Jazeera Labs: An intriguing experiment from Al Jazeera. Anyone can post reports such as casualty counts directly to the site. all of them are then mapped categorised.
• Media140: I am the bastard child of old & new media…| The Digital Wing: The Media140 presentation from Valerio Veo, who’s been in charge of SBS News& Current Affairs Online since 2006.
• Bleating innocents or matted satans: the goat in art | guardian.co.uk: “Jonathan Jones shepherds us through goat art,” it says. Maybe that should be “goatherds us”.
• Sunday Thoughts about Journalism | Stilgherrian: Another long essay from me in September 2008 which is perhaps a prelude to my Media140 Sydney presentation.
• “Trouble at t’paper” | Stilgherrian: My essay from September 2008 which formed some of the background to my Media140 Sydney presentation.
• Changing spaces in media | Aide-Memoire: Kate Carruthers’ observations form Media140 Sydney. “The first thing that struck me was the level of fear and fear-mongering by some of the print journalists on day one… There seemed to be little idea amongst these panellists that changing media platforms might reinvigorate media and create new revenue or career opportunities.”
• Get with the times, Jay Rosen tells journos | ABC News: A report on Jay Rosen’s keynote from Media140 Sydney. “He says journalists should stop expecting ‘open’ platforms like blogging and Twitter to behave like traditional production systems. Instead, he emphasised the value of listening to the public and being transparent about journalistic processes.”
• Sydney Media140 sessions: The program for Media140 Sydney, held 5 to 6 November 2009, with brief speaker bios, photos and links to their Twitter profiles.

Amy Webb (now there’s an aptonym!) has updated her diagram of who owns the new media landscape. It’s also available as a PDF file.

Coming soon, a widget and RSS feed to help you track acquisitions and mergers in media.

I must admit, I’d much rather see this sort of data presented as a directed graph of ownership relationships, rather than simple lists — something like this diagram. The size of the nodes could represent the companies’ market capitalisation, and width of the lines the percentage ownership or something.

Still, it’s a handy-enough reference.

Hat-Tip to Lee Hopkins.