nick hodge

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The Importance of Authenticity

19 May 2009 in Business, Internet by Stilgherrian | 5 comments

Here’s my 5-minute presentation from WebForward@CeBIT last week, on the importance of authenticity when using social media for business.

It’s recorded on a Nokia N80 phone by Mike Seyfang so it’s a bit rough, but you’ll get the content. You’ll also hear me swear a few times because, well, that’s apparently what I’m now expected to do.

One key theme is that if businesses try to micro-manage every aspect of the communication between their employees and the rest of the world — denying that there are mistakes, or that some people don’t like them — they’ll end up becoming paranoid psychotics. I hope to expand upon that in due course.

Mike also recorded the presentations from my co-panellists Hugo Ortega, Kate Carruthers and Nick Hodge, but not Laurel Papworth for some reason.

I did see a “proper” video camera on the day, so I think CeBIT will place higher-resolution video online in due course. I’ll let you know if and when that happens.

Stilgherrian Live Eurovision Special 2009

17 May 2009 in Stilgherrian Live by Stilgherrian | 2 comments

Photograph of a mirror ball

Just in case you missed the announcement because it was buried in another post, the Stilgherrian Live Eurovision Special is tonight.

I’ll be joining my special guests Nick Hodge, Snarky Platypus and maybe even the reclusive Mark Pesce from 7.15pm Sydney time.

If you’re on Australia’s east coast, set your TV to SBS and we’ll provide the added commentary. If we can figure out some way of synchronising the video for everyone else, we’ll let you know.

Also, yes, I know that Eurovision is really already over. However the SBS telecast is delayed so Australians can enjoy the drama in prime time — so please don’t spoil it by telling us the winner.

The “normal” Stilgherrian Live will return at 9.30pm next Thursday night.

Episode 47 is online, marketers and twitterers

17 May 2009 in Stilgherrian Live by Stilgherrian | No comments

Episode 47 of Stilgherrian Live, the Cheap Edition, is now online for your viewing pleasure.

Actually it has been since shortly after the program finished on Thursday night, and you could have just gone to the channel page to watch it. I’ll sort out a better notification system when I get back from Africa.

Except you don’t know I’m going to Africa, because it’s SEKRIT.

There was another strong field this week for “Cnut of the Week”, too.

I thought Prime Minister Kevin Rudd would score more votes for the federal budget, but no. After winning last week, he only came in 4th (20%). ABC TV came in 3rd (24%) for choosing not broadcast the controversial mock anti-discrimination advertisement on The Gruen Transfer.

We had a draw for first place: Scott Swabey’s nomination of “all marketing peeps for their continued insistence on trying to find a way to control/monetise the social media movement” and Wolf’s nomination of “everyone on Twitter that [sic] kept reposting the #fixreplies even after twitter did… you all look like a bunch of whining idiots now” (28%).

Visually, “everyone on twitter” was represented by a social network diagram and, in our usual tasteful way, “all marketing peeps” by a tapeworm.

I particularly like the tapeworm, don’t you?

Meanwhile, congratulations to Wolf, who won a t-shirt from our friends at King Cnut Ethical Clothing — and a big raspberry to Gedulous who would’ve won if he were watching the program when his name was drawn from the Cocktail Shaker of Integrity but he wasn’t so we had a redraw and Wolf won instead so there nyer.

The Stilgherrian Live Eurovision Special is tonight from 7.15pm Sydney time, with special guests Nick Hodge, Snarky Platypus and probably Mark Pesce.

The regular old Stilgherrian Live will return at 9.30pm next Thursday night.

Have you got a Cnut for tonight?

07 May 2009 in Stilgherrian Live by Stilgherrian | 17 comments

Cnut of the Week graphic

It being Thursday and not too chaotic, there shall be an episode of Stilgherrian Live tonight. That means nominations are now open for “Cnut of the Week”.

We’re looking for people, organisations or other entities who are futilely trying to hold back the tide of change. It has to be something in the news in the last week, and you have to explain yourself. Nominees have to be not merely doing bad things, but failing to notice or adapt to the change around them.

Everyone who nominates and leaves a valid email address goes into the draw for a free t-shirt of their choice from our new friends at King Cnut Ethical Clothing.

Nominations for “Cnut of the Week” are open until 8.30pm Sydney time, and you must nominate at the website for it to count. And also, when we draw the t-shirt winner, you must be watching the program and email us the secret word within 5 minutes of your name being announced, otherwise we’ll pick someone else.

Yes, it’s just like your local pub’s Friday night meat raffle. Apart from the meat. And the alcohol. And the pleasant company. And the pub.

(Of course, neither they nor us are as lame and unethical as to share your email address with anyone else. I for one have site policies about this sort of thing, and so do they.)

At 8.30pm you should be watching Nick Hodge‘s program @NickHodge before Stilgherrian Live starts at 9.30pm.

Who do you nominate, and why?

Join me at CeBIT in Sydney next week?

04 May 2009 in Business, Internet by Stilgherrian | 13 comments

Last year I told CeBIT to FOAD after I’d been underwhelmed in 2007. They said thank you, and issued me with a discount code and a media pass. This year they’ve invited me to participate in a panel at WebForward@CeBIT. That means I can offer two ~~random scroungers~~ deserving readers a cheap ticket.

CeBIT is the big IT trade show thingy running 12 to 14 May, with a bunch of conference streams attached. WebForward@CeBIT is one of them.

On 14 May I’ll be joining my colleagues Laurel Papworth, Kate Carruthers, Nick Hodge, Hugo Ortega (who I don’t think I’ve met) and chairman Jye Smith to discuss how you can “Capitalise on Social Media for Business”.

Because I’m a panellist, I get two tickets to the full 2-day conference at a discounted price of $178 + GST instead of the listed $1295 + GST.

If you’d like one of these discounted tickets, make your case by 9am Sydney time on Wednesday 6 May. Explain why you’re deserving, and I’ll pick the two ~~scams~~ reasons I like.

If you miss out, you can still save $160 off the on-site registration price by using the promotional code stilwebca09. You’ll need to insert the code when prompted during on-line registration at www.mycebit.com.au.

Episode 45! Cnuts! Prize! Exclamation marks!

30 April 2009 in Stilgherrian Live by Stilgherrian | 16 comments

It’s Thursday. There will be a Stilgherrian Live tonight. Nominations are now open for “Cnut of the Week”. And there’s a prize!

Please remember the rules. For “Cnut of the Week”, we’re looking for people, organisations or other entities who are futilely trying to hold back the tide of change. It has to be something in the news in the last week, and you have to explain yourself.

Nominees have to be not merely doing bad things, but failing to notice or adapt to the change around them.

And did I mention the prize? Everyone who nominates and leaves a valid email address goes into the draw for a free t-shirt of their choice from our new friends at King Cnut Ethical Clothing.

(Of course, neither they nor us are as lame and unethical as to share your email address with anyone else. I for one have site policies about this sort of thing, and so do they.)

Cnut of the Week graphic

Nominations for “Cnut of the Week” are open until 8.30pm Sydney time, and you must nominate at the website to be eligible.

Then at 8.30pm you should be watching Nick Hodge‘s program @NickHodge before Stilgherrian Live starts at 9.30pm.

Who do you nominate, and why?

Yes, Episode 44 is tonight!

23 April 2009 in Stilgherrian Live by Stilgherrian | 19 comments

I seem to have forgotten to tell you that episode 43 of Stilgherrian Live is online for your viewing pleasure. It has been for nearly two weeks! So does that mean there’s another episode tonight? It does.

This means I need to do a number of things.

First, I need to tell you that last program’s “Cnut of the Week” finalists were: 4th Miranda Devine (18%); equal 2nd Jane Schulze and Associated Press, and The Cuffs Guy (24% each); 1st The Liberal Party Generally (34%).

Second, I need to tell you that…

Nominations are now open for this week’s “Cnut of the Week”.

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Yesterday’s Stilgherrian Live Road Trip was more a video thing that a liveblog, and if you really want to see all the fragments they’re online in unedited form over at Ustream. Today, however, I will be liveblogging properly — like, with actual content — from the Politics & Technology Forum, starting just before 9am Canberra time.

26 February 2009 by Stilgherrian | No comments

Stilgherrian Live Road Trip to Yass

25 February 2009 in Stilgherrian Live by Stilgherrian | 1 comment

Yes, it’s today! In under an hour we’ll be leaving Sydney on our Stilgherrian Live Road Trip to Yass!

For background information, read yesterday’s preview.

There’s a video feed and chat via Ustream.tv, and a liveblog. You can watch all of the elements on one page, rendered in glorious HTML 4.01 with tables. (Oh shut up, you CSS zealots!) Or you can watch the video and chat on Ustream.tv and the liveblog below the fold.

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Preview: Stilgherrian Live Road Trip to Yass

24 February 2009 in Internet, Stilgherrian Live by Stilgherrian | 3 comments

Tomorrow, Nick Hodge is driving ’Pong and me to Canberra for Thursday’s Politics & Technology Forum. But we’re taking a detour to Yass. And the whole event will be a Stilgherrian Live Road Trip.

You’ll be able to follow the live video on the Stilgherrian Live page. However I’m planning to put a page together tonight where you’ll be able to view proceedings on the liveblog, the live video and the Ustream.tv live chat all on one page! Maybe even see our current location on a map, thanks to GPS!

So, what’s happening when…?

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