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Has Google Trends data made me look a goose?

27 November 2009 in Internet, Media by Stilgherrian | 7 comments

Yesterday I wrote an article for Crikey plus a post here based on Google Trends data which, it now appears, is dodgy.

Google Trends shows a steady decline in traffic to various websites since about September 2008, based on the metric “unique daily browsers”. But I was howled down. Everyone else’s metrics were not showing such a decline.

Indeed many, such as this chart of Nielsen NetRatings’ unique dailies, provided by Andrew Hunter (@Huntzie), Head of News, Sport and Finance at ninemsn, showed the exact opposite.

Nielsen NetRatings unique daily browser chart, showing steady rise in audiences: click to embiggen

For example, news.com.au grew from 250,829 average daily unique browsers (UBs) in July 2008 to 346,367 in October 2009, a 38% increase. Not the roughly 50% drop shown by Google Trends.

Google says:

Trends for Websites combines information from a variety of sources, such as aggregated Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research. The data is aggregated over millions of users, powered by computer algorithms…

In other words, it’s some Google Secret Sauce. But has the sauce gone off?

Photograph of an angry goose

The Google Trends forum is rather quiet. There were only three questions or comments posted for the whole of September, none of which received a reply, and nothing since. I can’t see that anyone from Google has responded to anything for months and months — I gave up looking back any further. Others have noted that Google Trends data differs wildly from Google’s own Analytics product — usually complaining that it shows significantly less traffic.

Google Trends is a Google Labs product, i.e. an experiment, I’m starting to think that it’s been abandoned and we’re just seeing a slow degradation due to lack of maintenance.

Meanwhile, I have changed my Twitter avatar to a goose for the rest of today.

Tom Connell: When the last ink’s dried

04 May 2009 in Internet, Media by Stilgherrian | 4 comments

[Recently I was interviewed by Tom Connell, a journalism student at RMIT University, about the future of newspapers. Here's his resulting feature article. I haven't edited it, apart from imposing my own idiosyncratic typographical pedantry and linky goodness. You read it now, and I'll add my own comments tonight. It's long, but I think it outlines the key issues rather well.]

Newspapers are folding in the United States at an astonishing rate. According to Paper Cuts, a website tracking the newspaper industry, more than 120 have folded since January, 2008. While Australian broadsheets have not succumbed just yet, there is a real possibility that they may not survive in the long-term. But is that such a bad thing? Tom Connell reports.

Mark Scott’s recent comments about the Australian newspaper industry would have sent chills through journalists and editors across the country.

“It does strike me that much of the bold and creative thinking about the future of print seems to be happening outside the major publishers — probably because the talented people within are too busy simply attending to the fire in the building,” Scott said, in and article in The Age on 9 April.

This was hardly the first doomsday article on newspapers, but what set this apart is that Scott, current head of the ABC, was until 2006 a newspaper executive at Fairfax Media –- the second largest newspaper owner in Australia.

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DCITA Conflict of Interest

03 September 2006 in Politics by Stilgherrian | 2 comments

Doesn’t anyone else think “Ahem, conflict of interest!” when the new chair of the federal government’s Information and Communications Technology (ICT) Advisory Board is one Steve Vamos, MD of Microsoft Australia? Especially when there’s no “community” representation whatsoever.

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