nowwearetalking

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Talking Telstra and transparency on Radio National

21 September 2009 in Internet, Marketing, Politics, Transparency by Stilgherrian | 3 comments

Telstra logo

My world was dominated by Telstra last week. Apart from my writing and a radio spot about the government’s plans to split the telco, I also spoke on ABC Radio National’s Future Tense on Thursday about the sudden closure of their nowwearetalking blog.

I’d already written about that shutdown here and over at Crikey. However the Radio National conversation was in the more general context of how social media is affecting corporate transparency.

You can listen to the program (at least for now) and read the full transcript over at the ABC’s website. The other guests were Shel Holtz, co-author of Tactical Transparency; Mark Hannah, a New York-based communications consultant; Mike Hickinbotham, Telstra’s Social Media Senior Advisor; and ABC economic correspondent Stephen Long. well worth checking out.

Here’s the full text of my section.

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Telstra closes blog, loses friends

08 September 2009 in Internet, Marketing, Politics by Stilgherrian | No comments

Crikey logo

Australia’s biggest telco closed down their corporate blog nowwearetalking without warning yesterday — and deleted all the content. While I can understand they want to put the often-controversial forum behind them, I think the move was a mistake.

I’ve already written about this for Crikey, Telstra consigns nowwearetalking to the memory hole. It seems odd to kill NWAT just as it was changing for the better – even more so given there’s no replacement. There’s comments from Stephen Collins and Fake Stephen Conroy, as well as Telstra’s official spokesperson Craig Middleton. It’s free to read. Off you go.

But I’d also like to publish the full interviews I did for that story. So here they are.

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