There is no such thing as a “space”.

There is such a thing as a market — that’s a group of people who will directly or indirectly pay money for something.

There is such a thing as a product — that’s an offering of a new kind of good or service that is brought to a market.

There is such a thing as a company — that’s an organized business entity that brings a product to a market.

Marc’s article goes on to explain why there’s no such thing as “Web 2.0″ either — in fact that’s its main thrust. It’s worth reading.

Hell, his entire blog is worth reading.

On the other hand, William Shakespeare is worth reading too.

So are P J O’Rourke, Daniel Petre, George Orwell, David Marr, John Birmingham, James Burke, George Lakoff, Brian Eno, Lao Tsu, Sherry Turkle, Steven Levy, Neal Stephenson, Umberto Eco, Richard Watts, Paul Graham, Bruce Schneier, Father Bob Maguire, Matt Ridley, Daniel Dennett, Zern Liew, Steven Levitt… but you’ve just got to draw the line somewhere!

Actually, I’m going to give you two sets of five. My really favourite feeds are from people unlikely to play this game, but I’m sure to read them every day.

1. Gaping Void, Hugh McLeod’s insightful cartoons drawn on the back of business cards. I also appreciate his observations on blog-led business marketing. I should also mention Indexed in this context, even though it’s not quite a must-read yet.
2. Freakonomics, the blog of the book of the same name.
3. I agree with Zhasper that The Bartlett Diaries is a fine political blog.
4. Josh Spear spends his days cruising around to see what’s cool. Lucky him.
5. Crikey. OK, I cheated. It’s an email newsletter, not an RSS feed. Sue me.

On a more personal note:

1. If I don’t start with Out to Space and Pong’s Flickr feed, I’ll be in serious trouble.
2. My friend and colleague Zern Liew’s Eicolab, even if he does have a rant against Apple today.
3. Man About Town, a personal blog by my friend Richard Watts in Melbourne — always an eclectic mix of personal anecdotes and arts reviews. I’d never reveal so much of my, erm, vices!
4. The Other Andrew‘s delightfully-written personal observations would continue to fascinate me, even if I hadn’t know him for years.
5. Bad Language by Matthew Stibbe is my daily fix of writing about writing.

Now, your responses please! And if you’re reading this but haven’t been tagged, I’d love to hear from you anyway. Post a comment! You know you want to!