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	<title>Stilgherrian &#187; rob-mills</title>
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	<description>All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive les poissons rouges sauvages!</description>
	<pubDate>Sat, 22 Nov 2008 08:49:39 +0000</pubDate>
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		<managingEditor>stil@stilgherrian.com ()</managingEditor>
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		<itunes:summary>Live Internet broadcasts from Stilgherrian. All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris.</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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		<title>Paris Hilton, branding expert (apparently)</title>
		<link>http://stilgherrian.com/media/paris_hilton_branding_expert/</link>
		<comments>http://stilgherrian.com/media/paris_hilton_branding_expert/#comments</comments>
		<pubDate>Fri, 06 Jul 2007 23:08:25 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[paris-hilton]]></category>

		<category><![CDATA[rob-mills]]></category>

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		<description><![CDATA[OK, I know that at one level I&#8217;m being sucked in by the very cult of celebrity I despise by even mentioning this, but&#8230; Paris Hilton has been offered a million dollars to teach a one-hour class on &#8220;How to Build Your Brand.&#8221;
Bill Zanker, president of The Learning Annex, previously paid Donald Trump $1.5M to [...]]]></description>
			<content:encoded><![CDATA[<p>OK, I know that at one level I&#8217;m being sucked in by the very cult of celebrity I despise by even mentioning this, but&#8230; <strong>Paris Hilton has been <a href="http://www.nypost.com/seven/06262007/news/nationalnews/paris_ology_101_nationalnews_marianne_garvey_and_david_k__li.htm">offered a million dollars to teach a one-hour class</a> on &#8220;How to Build Your Brand.&#8221;</strong></p>
<p>Bill Zanker, president of The Learning Annex, previously paid Donald Trump $1.5M to lecture his students, so he must reckon Paris is roughly 67% as good:</p>
<blockquote><p>&#8220;She&#8217;s a brilliant entrepreneur. I believe she can offer her knowledge and give back to other entrepreneurs. She&#8217;s obviously brilliant, and my students would love her.&#8221;</p></blockquote>
<p>Bill, I&#8217;ll give you the Paris lessons for free:</p>
<ol>
<li><strong>Start off rich.</strong> If you&#8217;re rich, you&#8217;ll automatically be invited to parties where paparazzi swarm. And without having to work for a living, you&#8217;ll have time for <em>all</em> the parties.</li>
<li><strong>Start off stupid.</strong> If people see that you&#8217;re rich <em>and</em> stupid, they&#8217;ll reckon it&#8217;ll be easy to separate the fool from her money. You&#8217;ll get a <em>lot</em> of attention. Just ask <a href="http://en.wikipedia.org/wiki/Rob_Mills">Rob Mills</a>.</li>
<li><strong>Slut around like there&#8217;s no tomorrow.</strong> There&#8217;ll be plenty of Names at those parties. Pick a few and pork away! It&#8217;s all a numbers game anyway, so you&#8217;re aiming for quantity, not quality.</li>
</ol>
<p><em>Et voila!</em> An instantly-recognisable global brand!</p>
<p>Thanks (well, I guess it&#8217;s thanks) to <a href="http://eicolab.com.au/blog">Zern Liew</a> for emailing me this vital information privately.</p>

	<h4>5 Random Semi-Related Posts</h4>
	<ul class="st-related-posts">
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	<li><a href="http://stilgherrian.com/marketing/london_2012s_crappy_logo/" title="London 2012&#8217;s crappy logo (06 June 2007)">London 2012&#8217;s crappy logo</a> (5 comments)</li>
	<li><a href="http://stilgherrian.com/marketing/daft_campaign_on_sauce/" title="Daft ad campaign is on the sauce (08 May 2007)">Daft ad campaign is on the sauce</a> (3 comments)</li>
	<li><a href="http://stilgherrian.com/internet/alex_balfour_wins_points_for_london_2012/" title="Alex Balfour wins points for London 2012 (10 June 2007)">Alex Balfour wins points for London 2012</a> (3 comments)</li>
	<li><a href="http://stilgherrian.com/internet/london_2012_fails/" title="London 2012 fails to understand (07 June 2007)">London 2012 fails to understand</a> (1 comments)</li>
</ul>

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