sol trujillo

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Sol Trujillo: photo courtesy Telstra

I’ve read so much about the Telstra break-up this week, and written and spoken about it so much, that my brain’s still fizzing. But here’s one thing: I predicted this more than a year ago!

On 2 January 2008 I wrote, as part of my Predictions for 2008:

Telstra will be forced to separate its wholesale and retail businesses. Meanwhile the Sol Trujillo-led management team will continue to play nasty with the government, causing them to be increasingly sidelined — especially over the Rudd government’s new broadband rollout.

OK, I got the timing wrong. But it does seem that I was reading the signs correctly.

Looking back at those predictions, I’m saddened to see that former defence minister Brendan Nelson hasn’t been investigated for his role in that deal to buy $6 billion worth of Super Hornet fighter aircraft — even if someone has since pointed me to their potential use in an electronic warfare role — but has instead been made ambassador to the EC, NATO, Belgium and Luxembourg, and special representative to the World Health Organisation.

Not quite the outcome I was after, unless some Eurospook’s going to give the good Dr Nelson a thorough probing in Brussels.

If that happens, I don’t want pictures.

So, I’m updating my 2008 predictions score to 56.25%, which is now a pass instead of a fail. That’s fair, right?

[Photo: Former Telstra CEO Sol Trujillo, courtesy Wikipedia. I'm so thoroughly confused by the implications of the licensing on that image and a recent Creative Commons report on how people define "non-commercial" that I'll just say this post is licensed by whatever Creative Commons license it needs to be to shut everyone up. FFS write in Plain English, people!]

Bonus links: This week’s writing about Telstra

Here are the web links I’ve found for 12 September 2009 through 19 September 2009, posted not-quite-automatically.

Crikey logo

Australia’s biggest telco closed down their corporate blog nowwearetalking without warning yesterday — and deleted all the content. While I can understand they want to put the often-controversial forum behind them, I think the move was a mistake.

I’ve already written about this for Crikey, Telstra consigns nowwearetalking to the memory hole. It seems odd to kill NWAT just as it was changing for the better – even more so given there’s no replacement. There’s comments from Stephen Collins and Fake Stephen Conroy, as well as Telstra’s official spokesperson Craig Middleton. It’s free to read. Off you go.

But I’d also like to publish the full interviews I did for that story. So here they are.

Read the rest of this entry »

Crikey logo

[This story was originally written for Crikey, where it was published on 12 January 2009. I've linked to it previously Here it is in full, along with a wonderful follow-up comment from a Telstra PR guy and my extremely snarky reply.]

Confused by Telstra’s rejected low-cal bid for the National Broadband Network? Let’s stir some new jargon into the stew: “DOCSIS 3″ and “dark fibre”. Suddenly Telstra’s strategy makes sense — for Telstra — but it delays the rollout of high-speed broadband even further. Again.

DOCSIS 3 is a new system for cable internet which increases speeds from the current 17Mbit per second of BigPond Cable (30Mbit in Sydney and Melbourne) to 100Mbit or more. Last week Telstra CEO Sol Trujillo revealed that the technology is being deployed, but implied that it won’t be offered until they’re forced to by a competitor’s actions.

“We have [DOCSIS 3] as an option if somebody chooses to compete and to compete with us,” he told a conference in Phoenix.

“The only difference is we’ll be there a lot quicker a lot faster a lot bigger, a lot more integrated and with more capabilities than anybody else.”

How does Telstra do it quicker? By quietly stashing away its secret weapons, ready to be unleashed when a competitor tried to deploy their own big guns. Remember how Telstra didn’t sell ADSL2+ broadband, even from exchanges where equipment was already installed, until ISPs like iiNet started selling their own ADSL2+?

This time Telstra will do it quicker by using dark fibre — optical fibre cable that’s already in the ground but not yet “lit up” by the data-carrying laser beams.

Read the rest of this entry »

Crikey logo

The story I wrote for Crikey today has ended up being their lead item, under the completely not provocative at all no Sir headline, Telstra holds back broadband speeds. Again. And it’s free to read.

Confused by Telstra’s rejected low-cal bid for the National Broadband Network? Let’s stir some new jargon into the stew: “DOCSIS 3″ and “dark fibre”. Suddenly Telstra’s strategy makes sense — for Telstra — but it delays the rollout of high-speed broadband even further. Again.

The comments have started to come in, starting off with: “Can you please get someone with a real name to write the technology articles?” Poor thing.

The Christmas decorations are in the shops, people are having Christmas parties, the current affairs programs are off TV, so the year has ended, right? What do you mean, your calendar has something called “December”? Bah! This is the 21st Century! One-twelfth of the year is just thrown away!

Back in January I made some Predictions for 2008. Since 2008 has already ended, let’s see how I went.

Read the rest of this entry »

While my piece about iPhone data plans brings you the disturbing imagery of Telstra’s Sol Trijillo bending over for Steve Jobs, Mark Pesce’s iPhail is blunt about telcos’ data plans and offers another possibility — creating our own data-friendly telco.

Mark reckons all three carriers offering iPhone have completely failed to recognise the pent-up demand for the device, and the way it will change network usage.

A typical example is Optus’ plan (general consensus holds that Optus has the most generous plans of the three carriers), which provides a maximum of 1GB of internet usage per month — for a hefty $179.

Let’s run some numbers here. The front page of the Sydney Morning Herald clocks in at just about a half a megabyte. That’s fat, but also fairly typical. The widespread deployment of broadband has lead to a proliferation of media-rich pages. Now, if I hit the SMH page (or a similar site) sixty times a day, I’d reach my 1GB cap. Add in any Google Maps activity, or push email, or what have you, and the figure could easily double. Now, instead of $179/month, I’d have that bill plus potentially hundreds of dollars in data charges.

On the other hand, if I wanted to buy 3G mobile data service for my MacBook Pro from Optus, they’d give me a cute little USB dongle with the Hauwei 3G/HSDPA modem and SIM card, plus 5GB of data — and it would cost me only $39.99 a month.

Have I missed something here? After all, data is data. The network usage for the dongle is completely indistinguishable, as far as the network is concerned, from the iPhone 3G.

Mark’s conclusion is that there’s an “iPhone tax”.

Not only are we asked to pay a premium to purchase iPhone 3G, we will also be paying a premium to receive every bit of data on iPhone 3G.

The solution, he says, is to start our own MVNO, or Mobile Virtual Network Operator.

Read the rest of this entry »

OK, I’m meant to be clever, so here are my predictions for 2008. The Snarky Platypus didn’t help me with these, as we decided we had better things to do on New Year’s Eve (gin and tonic, for example). So blame me alone.

  1. The Joy of Chairman Rudd’s Iced VoVo Revolution will be dulled by the end of January when they take some stupid actions which demonstrate that they are, after all, politicians like all others. Actually, this has already happened with the announcement of mandatory Internet filtering by ISPs. I’ll write more about that soon.
  2. At least one member of the (former) Howard cabinet will be charged with a criminal offence over something they did in office. I’d like it to be Brendan Nelson, because that deal to buy $6 billion worth of Super Hornet fighter aircraft stinks — mostly because the air force doesn’t want them and the process was, erm, rushed to say the least. However I suspect it might be something to do with the AWB scandal.
  3. Channel 7 will continue to win the Australian TV ratings. Channel 9 will fail to reinvent itself now that its owned by an investment vehicle and not a media proprietor.
  4. Telstra will be forced to separate its wholesale and retail businesses. Meanwhile the Sol Trujillo-led management team will continue to play nasty with the government, causing them to be increasingly sidelined — especially over the Rudd government’s new broadband rollout.
  5. Barack Obama will win the US Presidential election. I know Hillary Clinton is currently the favourite, but I have the gut feeling that the Oprah factor will be important, and that Hillary’s dirty washing will be aired.
  6. When former Thai prime minister Thaksin Shinawatra returns from self-imposed exile on 14 February the new government, which is a coalition led by a Thaksin-supporting party, will somehow drop the corruption charges against him. Another military coup will follow.
  7. At least one Australian company will suffer a major leak of its customers’ private data, prompting new laws on dealing with such things (like they already have in California).
  8. We’ll finally figure out what the Storm Botnet, the world’s largest network of hacked computers, is for. My guess: whatever the hell the designer’s paying clients want it to be for.

You might also like to read the interesting predictions from The Australian (not really predictions, but obvious events following on from their news calendar), advertising agency JWT, Peter Black and Rachel Polanskis, and predictions about toy names for 2008.

What are your predictions for 2008? And how do you think mine rate?

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