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Stopping the junk mail flood

10 August 2009 in Marketing, Personal by Stilgherrian | 33 comments

Photograph of our broken brick fence and letterbox

OK, some time on the weekend someone broke the brick wall which supports our letterbox. It wasn’t us. But given the poor behaviour of the junk mail merchants, who could blame us?

Despite the presence of a “No Junk Mail” sticker and the more recent addition of Marrickville council’s own “No Advertising Material” sticker, advertisers continue to shove their things into our box. So I’ve decided to name and shame.

This week’s advertisers who failed to follow this basic piece of etiquette are: Cavellis Woodfire Pizzeria; Cut & Save Tree Service; David Jones; Domino’s Pizza; Go Green Insulation; Kmart; MiniMovers; Papaya Thai Eatery; Raine & Horne Marrickville.

Now I do know that in Australia these stickers have no legal force — unlike online, where the Spam Act 2003 provides stricter rules. But if someone communicates a polite request not to receive a catalog, and the first thing you do is give them the catalog anyway… well, is that really a good marketing message?

I’ve also noticed over time that real estate agents are particularly prominent in our junk mail. What is it about these overpaid pricks?

I’ll be inviting each of these advertisers to respond.

[Update 9.15am: Missed one: Marrickville Metro (AMP Capital Shopping Centres). They're another company that's big enough to know better.]

Crikey Clarifier: Spam

11 June 2009 in Internet by Stilgherrian | 4 comments

Crikey logo

If you think spam is about selling the products being advertised, in most cases you’d be wrong. The real spam business is very different.

I’m in Crikey today with a Crikey Clarifier: What is spam and where does it come from? Amongst other things, I point out:

An estimated 94% of all email is spam: over 100 billion messages every day. Some of that is advertising by businesses who don’t realise it’s wrong or, imagining a sudden surge of business, don’t care.

But over 80% of spam is sent by fewer than 200 people using networks of “borrowed” computers called botnets. These zombie computers have been infected with a virus or Trojan horse that hands control of the computer to the bad guys.

It’s free for all to read.

Links for 16 November 2008

16 November 2008 in Daily Links by del.icio.us | No comments

Here are the web links I’ve found for 16 November 2008, posted automatically and not.

So this is human sexuality?

18 July 2008 in Human Nature by Stilgherrian | 19 comments

I’m fascinated by the rich variety of the human sexual experience — and by the widespread denial about same.

For all that Cardinal Pell, bless his little silk knickers, thinks that sex only happens between (one) man and (one) woman who are married, have the lights turned off, and are not enjoying the experience but are breeding to better the Catholic Church, actual experience proves the complete opposite. Humans have and enjoy sex in pretty much every combination that can be imagined.

I was therefore fascinated with a massive spam comment which I’ve just deleted, which purported to list “What people search for” on the porn sites it was promoting.

Read the rest of this entry »

Another week according to Twitter

29 June 2008 in Twitterings by Stilgherrian | No comments

Twitter bird cartoon by Hugh MacLeod

On Wednesday my Twitter stream was dominated by the Politics & Technology Forum, and I’ll write more about that later. The other highlights this week:

  1. MYOB continue to flood me with far too much promotional material, even when specifically requested not to. Losers.
  2. People continue to install new software on the very day of its release, discover that it’s still buggy or insecure, and then complain. Do you never learn?
  3. The Aurora Hotel in Surry Hills and the C Bar on the corner of Pitt and Campbell Streets in the Sydney CBD have free Wifi.
  4. The comedians on stage at The Sly Fox Hotel on a Monday night are 300% more bitter & disturbed than I am.
  5. There is no evidence that 17 Massachusetts schoolgirls became pregnant because of a “pregnancy pact”
  6. There is not, but should be, continuous 3G or HSDPA phone coverage on the highway between Sydney and Canberra. In some places there isn’t even GSM!
  7. “The 7 categorises of satedness: Food. Sexual pleasure. Alcohol. Music. Visual appeal. Amphetamines. Blue cheese. Agreed?”
  8. The Concourse Bar at Wynyard Station has Coopers Ale for $4.70 a schooner and a choice of six cocktails for $7 each.
  9. “Backpacking” has descended from “travel world for enrichment” to “global party by indulgent drunken arseholes”. Hence, “gas them”.
  10. Automatic weapons really do solve so many everyday problems.

[Credit: Cartoon Twitter-bird courtesy of Hugh MacLeod. Like all of Hugh's cartoons published online, it's free to use.]

CeBIT Australia logo

The irony about the CeBIT email flood is that it makes them look desperate — yet their PR person told me yesterday that at this point, three weeks out from the start, they’ve already got more registrations than they did on opening day last year. So why do the emails keep coming? My guess is that at some point weeks ago, some executive somewhere signed off on a marketing plan, and now everyone’s dutifully following it. How… old-fashioned.

01 May 2008 by Stilgherrian | 6 comments

CeBIT Australia just FOAD, OK?

29 April 2008 in Internet, Marketing by Stilgherrian | 6 comments

CeBIT Australia logo

Hannover Fairs, the organisers of the CeBIT Australia IT trade show, must be shitting themselves about poor ticket sales or something. They certainly seem desperate.

These guys are spammy at the best of times, sending at least one email a week every week. But this year I’ve received three “Exclusive Limited Offer: Free Exhibition Entry” emails this month alone, plus today another one via the Australian Computer Society — yeah, that’s fuckin’ exclusive, eh? They’ve emailed a “Dear Bloggers” media release and phoned. Gawd!

I was underwhelmed last year and annoyed with the marketing wank-words.

Do these shows actually achieve anything any more? I mean, if you’ve got a new IT product you just tell TechCrunch and the geek world’s blogosphere of feral goldfish do the rest, right? Why herd everyone into a room, except to fuel an industry of hangers-on who make t-shirts and lame promotional giveaways?

[P.S. I am actually going. If nothing else I can collect some high-grade sarcasm for my podcast. But enough with the spam already, Hannover!]

Spam subject line just received: “Voted the most effective male enlargement supplement product by MYSPACE users.” Well, there’s a recommendation, eh?

22 February 2008 by Stilgherrian | 2 comments

Is this a new kind of spam? MP3 spam! An email I received overnight had no content apart from an MP3 audio file — which was a voice-synthesized announcement of whatever it was they were selling.

19 October 2007 by Stilgherrian | No comments

70% spam, situation normal

28 September 2007 in Internet by Stilgherrian | No comments

70% of the email processed by my business’ mail server is spam, at least according to this morning’s stats.

8990 messages Scanned by MailScanner
253.5 Total MB
6341 Spam messages detected by MailScanner
1117 Messages forwarded unscanned by MailScanner
8 Viruses found by MailScanner
18 Banned attachments found by MailScanner
401 Content Problems found by MailScanner
6361 Messages delivered by MailScanner

That’s pretty much the same as last year. And the vast majority of inbound email connections are rejected for being from known spam sources before they even get a chance to be processed by MailScanner!

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