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Stupid uses of “solution”

11 March 2008 in Language, Marketing by Stilgherrian | 5 comments

Photograph of truck with sign on side: Crawford Tree Solutions Pty Ltd 0417 871 471

Pet gripe: the use of the word “solution” in (originally) the IT industry and now, seemingly, everywhere.

Wikipedia doesn’t give it it’s own page, merely saying:

In business, a solution is a product, service, or combination of both which is said to solve a business or consumer’s problem; the term is often considered an overused and unimaginative buzzword.

So when I saw this truck (pictured) in Stanmore yesterday afternoon I wondered, “WFT is a ‘tree solution’?”

I assume this guy is an arborist, or “tree surgeon”. The former ain’t great marketing in the 21st Century ‘cos it’s latinesque, but I can live with the latter — after all, he’s a bloke what cuts down or fixes trees, yeah?

Other annoying buzzwords for me: “business ecology”, “DNA” (when used to talk about “our business’ DNA”), “space” and “Web 2.0″. Any others?

The Yellow Line

06 June 2007 in Photography, Sydney by Stilgherrian | No comments

Photograph of Railway Tracks

I took this photograph at Stanmore railway station the other day. It was warmer then.

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