Stilgherrian » sydney-morning-herald http://stilgherrian.com All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive les poissons rouges sauvages! Sat, 22 Nov 2008 08:49:39 +0000 http://wordpress.org/?v=2.6.3 en © stil@stilgherrian.com () stil@stilgherrian.com() 1440 Live Internet broadcasts from Stilgherrian. All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. stil@stilgherrian.com No no http://stilgherrian.com/wp-content/uploads/2008/05/sla_144w.jpg Stilgherrian http://stilgherrian.com 144 144 Domain: misleading advertising? http://stilgherrian.com/media/domain_misleading_advertising/ http://stilgherrian.com/media/domain_misleading_advertising/#comments Fri, 05 Oct 2007 23:54:36 +0000 Stilgherrian http://stilgherrian.com/media/domain_misleading_advertising/ Scan of Domain cover, claiming 1.2 million readers

The Sydney Morning Herald’s over-blown real estate section (right) claims 1.2 million readers each week. That’s misleading, surely?

According to Fairfax’s own circulation figures, the Saturday SMH gets 1,176,000 readers from a circulation of 364,000.

OK, rounded to two significant figures, I’m cool with that. But I reckon putting that 1.2 million figure on the cover of Domain is misleading — in the Trade Practices Act sense of the word — ‘cos it implies that the real estate ads get that many readers. I really, really doubt that.

The first thing many (if not most) readers do is fillet the paper, throwing out the classifieds-filled supplements. And if you look in the bins at any suburban railway station on a weekday, you’ll see them chock full’o unopened, unread Domain, Drive, MyCareer and all the other crap they don’t need.

So, Fairfax, misleading advertising? What’s the real readership of the real estate ads?

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]]> http://stilgherrian.com/media/domain_misleading_advertising/feed/ Herald falls for joke, will they withdraw? http://stilgherrian.com/media/herald_falls_for_joke/ http://stilgherrian.com/media/herald_falls_for_joke/#comments Tue, 21 Aug 2007 22:54:00 +0000 Stilgherrian http://stilgherrian.com/media/herald_falls_for_joke/ This morning the Sydney Morning Herald tells us how an economist’s research shows that AC/DC’s Bon Scott wasn’t as good a singer as Brian Johnson. Alas, it’s been exposed as a joke. Will the Herald give as prominent a place to their “correction”?

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