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	<title>Stilgherrian &#187; the long tail</title>
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	<description>All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive les poissons rouges sauvages!</description>
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	<itunes:summary>All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive les poissons rouges sauvages!</itunes:summary>
	<itunes:author>Stilgherrian</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>Stilgherrian</itunes:name>
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	<managingEditor>stil@stilgherrian.com (Stilgherrian)</managingEditor>
	<copyright>2006-2007</copyright>
	<itunes:subtitle>A master feed of all Stilgherrian&#039;s audio and video podcasts.</itunes:subtitle>
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		<title>Stilgherrian &#187; the long tail</title>
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		<title>Links for 17 June 2008 through 19 June 2008</title>
		<link>http://stilgherrian.com/daily_links/daily_links_20080619/</link>
		<comments>http://stilgherrian.com/daily_links/daily_links_20080619/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 20:59:26 +0000</pubDate>
		<dc:creator>del.icio.us</dc:creator>
				<category><![CDATA[Daily Links]]></category>
		<category><![CDATA[chris-anderson]]></category>
		<category><![CDATA[cluetrain]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[seth-godin]]></category>
		<category><![CDATA[the long tail]]></category>
		<category><![CDATA[tipping-point]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/?p=1670</guid>
		<description><![CDATA[Stilgherrian&#8217;s links for 17 June 2008 through 19 June 2008. gathered automatically: Receiver rejects call to release home plan &#124; smh.com.au: Bizarre copyright claim? Building firm Beechwood Homes goes broke, but 580 customer can&#039;t get their homes built by someone else because Beechwood&#039;s receiver claims copyright on the plans! Revoke Copyright for Poorly Paid Authors? [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Stilgherrian&#8217;s links for 17 June 2008 through 19 June 2008. gathered automatically:</strong></p>
<ul>
<li><strong><a href="http://www.smh.com.au/news/national/receiver-rejects-call-to-release-home-plan/2008/06/18/1213770732792.html">Receiver rejects call to release home plan | smh.com.au</a></strong>: Bizarre copyright claim? Building firm Beechwood Homes goes broke, but 580 customer can&#039;t get their homes built by someone else because Beechwood&#039;s receiver claims copyright on the plans!</li>
<li><strong><a href="http://brendanscott.wordpress.com/2008/01/09/revoke-copyright-for-poorly-paid-authors/">Revoke Copyright for Poorly Paid Authors? | Brendan Scott&#8217;s Weblog</a></strong>: Counter view: &quot;If the practical effect of 200 years of copyright protection for my industry body was that its members were &#039;the most poorly paid in Australia&#039; I wouldn?t be asking for the regime to be extended!  I?d be calling for it to be abandoned.&quot;</li>
<li><strong><a href="http://www.cato-unbound.org/2008/06/09/rasmus-fleischer/the-future-of-copyright/">The Future of Copyright | Cato Unbound</a></strong>: Fascinating essay.</li>
<li><strong><a href="http://www.problogger.net/archives/2008/06/17/5-influential-books-all-bloggers-should-know/">5 Influential Books All Bloggers Should Know | ProBlogger</a></strong>: Yes, by reading the same five books as every other blogger on the planet, you will suddenly provide a unique view on the world. Sigh. Good books, presumably, but &quot;the usual suspects&quot;. Be original.</li>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>All you need is 1000 True Fans</title>
		<link>http://stilgherrian.com/internet/1000_true_fans/</link>
		<comments>http://stilgherrian.com/internet/1000_true_fans/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 21:10:27 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
				<category><![CDATA[Arts]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[bruce schneier]]></category>
		<category><![CDATA[fundable]]></category>
		<category><![CDATA[john kelsey]]></category>
		<category><![CDATA[kevin kelly]]></category>
		<category><![CDATA[lawrence watt-evans]]></category>
		<category><![CDATA[the long tail]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/internet/1000_true_fans/</guid>
		<description><![CDATA[&#8220;A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author &#8212; in other words, anyone producing works of art &#8212; needs to acquire only 1,000 True Fans to make a living.&#8221; So says Kevin Kelly, founder of Wired magazine, in his latest essay 1000 True Fans. It&#8217;s worth reading the [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://stilgherrian.com/wp-content/uploads/2008/03/1000_true_fans_350w.jpg' alt='Diagram of The Long Tail, showing that you only need the top 1000 true fans to reach your financial target' class="imageright" /></p>
<p><strong>&#8220;A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author &#8212; in other words, anyone producing works of art &#8212; needs to acquire only 1,000 True Fans to make a living.&#8221;</strong></p>
<p>So says Kevin Kelly, founder of <em>Wired</em> magazine, in his latest essay <a href="http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php">1000 True Fans</a>.</p>
<p>It&#8217;s worth reading the full essay to completely grok what he&#8217;s on about. But in brief, a &#8220;true fan&#8221; is someone who&#8217;ll purchase anything and everything you produce.</p>
<blockquote><p>They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can&#8217;t wait till you issue your next work. They are true fans&#8230;</p></blockquote>
<p>Kelly&#8217;s point is that the Internet allows you to find and stay in touch with True Fans cheaply and easily &#8212; globally. He gives some useful numbers to help think it through, and opoints to some examples which are already working.</p>
<p><strong>The trick is making <em>direct</em> contact with the fans out there in <a href="http://www.longtail.com/">the long tail</a>, converting a thousand Lesser Fans into a thousand True Fans.</strong></p>
<blockquote><p>Assume conservatively that your True Fans will each spend one day&#8217;s wages per year in support of what you do. That &#8220;one-day-wage&#8221; is an average, because of course your truest fans will spend a lot more than that.  Let&#8217;s peg that <em>per diem</em> each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.</p>
<p>One thousand is a feasible number. You could count to 1,000. If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating&#8230;</p></blockquote>
<p><strong>Of course that magic number might not be 1000 for you. It might be 500 or 5000. But the principle is the same.</strong></p>
<p><a href="http://www.fundable.org/" class="imagelink"><img src='http://stilgherrian.com/wp-content/uploads/2008/03/fundable_350w.jpg' alt='Screenshot from Fundable.org' class="imageright" /></a></p>
<p>Kelly has researched the history of this, too. He&#8217;s discovered a <em>First Monday</em> essay from 1999 where John Kelsey and Bruce Schneier call it the <a href="http://www.firstmonday.org/issues/issue4_6/kelsey/">Street Performer Protocol</a>. And in 2004 author <a href="http://www.ethshar.com/thesprigganexperiment0.html">Lawrence Watt-Evans</a> used this model to publish a novel &#8212; adding a chapter a month through fan subscriptions. There&#8217;s plenty more examples.</p>
<p>He also points to <a href="http://www.fundable.org/">Fundable</a>, a web-based organisation which&#8230;</p>
<blockquote><p>&#8230;allows anyone to raise a fixed amount of money for a project, while reassuring the backers the project will happen. Fundable withholds the money until the full amount is collected. They return the money if the minimum is not reached.</p></blockquote>
<p><strong>Kelly reckons that an artist shouldn&#8217;t find it too hard to nurture 1000 True Fans globally. It certainly beats poverty. And it&#8217;s certainly made an impact upon my thinking!</strong> [<a href="http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php">full essay</a>]</p>
<p>[<strong>Update:</strong> By an odd coincidence, this is my 1000th blog post -- and it has "1000" in the title. Is that significant, do ya think?]</p>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>That Business Conversation</title>
		<link>http://stilgherrian.com/internet/that_business_conversation/</link>
		<comments>http://stilgherrian.com/internet/that_business_conversation/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 20:34:07 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Notes]]></category>
		<category><![CDATA[mark pesce]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the long tail]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/internet/that_business_conversation/</guid>
		<description><![CDATA[Mark Pesce&#8217;s latest speech, That Business Conversation, given to about 170 CEO-types at the Western Sydney Business Connection yesterday, is another good read.]]></description>
			<content:encoded><![CDATA[<p>Mark Pesce&#8217;s latest speech, <a href="http://blog.futurestreetconsulting.com/?p=44">That Business Conversation</a>, given to about 170 CEO-types at the Western Sydney Business Connection yesterday, is another good read.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Long Tail of Small Business</title>
		<link>http://stilgherrian.com/politics/the-long-tail-of-small-business/</link>
		<comments>http://stilgherrian.com/politics/the-long-tail-of-small-business/#comments</comments>
		<pubDate>Mon, 10 Apr 2006 06:13:18 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[the long tail]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/wp/?p=46</guid>
		<description><![CDATA[Our media image of "business" as offices, factories and coal mines is wrong.]]></description>
			<content:encoded><![CDATA[<p>Whenever we see &#8220;business&#8221; depicted on the news, we see images of office buildings, factories, coal mines&#8230; And yet of the 3 million active registered businesses in Australia, fully <a href="http://abs.gov.au/Ausstats/abs@.nsf/0e5fa1cc95cd093c4a2568110007852b/b34a6c8a585479f0ca25709200750356!OpenDocument.">72 percent don&#8217;t have any employees</a>.</p>
<p><strong>The median business is actually a single man or woman &#8212; likely to be a sole trader because sole traders are the most common form of businesses (39%), followed by proprietary limited companies (26%).</strong></p>
<p>These non-employing businesses are likely to be in Property and Business Services (549,650 or 25%), Finance and Insurance (366,677 or 17%) and Construction with (348,814 or 16%) &#8212; at least in June 2004, says the <a href="http://www.abs.gov.au">Australian Bureau of Statistics</a> (ABS).</p>
<p>And of the businesses with employees, the vast majority (754,504 or 90%) have only 0 to 19 workers. There were 77,656 (9%) businesses with 20 to 199 employees and 4,918 (1%) businesses with 200 employees or more.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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