1. Fisting Twitter and the birth of “trend fisting” (1 March) I daresay that for many visitors this piece wasn’t what they were really looking for. Nevertheless, it’s an interesting Twitter case study. For some value of “interesting”.
2. So what is Stilgherrian, exactly? (12 April) Almost as popular as the official About Stilgherrian, which isn’t listed here because technically it’s not a “post”.
3. Virgin Blue’s mistake reveals countless selfish whingers (15 November) A combination of a good headline and being listed at mUmBRELLA helps boost traffic.
4. Live Blog: Politics & Technology Forum 2009 (22 February) Again, proof that a slow, steady audience over time can be of great value.
5. Jim Wallace’s pro-censorship lies and distortions (26 January) Wallace speaks for the Australian Christian Lobby about Internet censorship, using the “extreme libertarian” straw man and other fallacious debating tricks.
6. Special Melon Pepperoni Edition now online! (28 March) It’s probably less that this post is about an edition of Stilgherrian Live, more that it includes Andrew Bolt’s astoundingly tasteless slur on those who oppose Internet censorship.
7. What now for Senator Conroy and the Magic Filter? (30 March) Again, not what I’d have picked from my many writings about Internet censorship, but there you go.
8. Conversations are not markets, people! (26 July) A long ranty piece that seems to have struck a chord.
9. Project TOTO: the #secretmission has begun! (19 May) Interesting that the post announcing this project was the most popular, and then interest declined. Why? My guess is that visits to this post were inflated by so many people commenting on The Gnome Incident rather than the substance of the project. There’s a lesson in there somewhere.
10. Live Blog: ALIA Information Online 2009, Day 1 (20 January) This is a big surprise. However we’ve now moved well out of the long head of very popular content and all sorts of factors could come into play. I suspect that traffic to this page was a short, sharp spike around the time of the conference and then virtually nothing since.

Many older posts also continued to be popular.

Indeed, 5 of the top 10 posts of all time are not from this year, and it took longer to work down the list to find a Top 10 for 2009 than it did to find the Top 10 of all time — yet more proof that the more material you have on your website the more visits you’ll get. Don’t delete your old material, people!

This could also explain why the Top 10 above is mostly from the first half of the year.

OK, the Top 10 posts of 2009 that weren’t written in 2009.

1. So this is human sexuality? July (2008) Little more that a collection of the popular words from sex-related spam, it continues to attract 2000-odd visits a month.
2. Julie, I want to make you a star (in a Samantha Fox kind of way) (September 2007) My ode to Julie Bishop, popular because of its photograph of Samantha Fox.
3. Live Blog: Internet censorship forum (November 2008) Can anyone tell me why this post is the most popular of the many I wrote about Internet censorship prior to this year?
4. Hello Kitty, you’re dead, and other surprise products (October 2007) People link to the (fake) photo of the Hello Kitty AK-47. Few seem to realise it’s a joke.
5. Film Review: “Joy Division” (February 2008) I think most people link here for the classic photo of Joy Division by Kevin Cummins.
6. Heath Ledger dead: jokes here please (January 2008) My tasteless experiment in Googlebaiting continues to attract visitors.
7. More Steve Irwin jokes (September 2006) Another lesson: Providing a forum for the lowest common denominator of society generates hits — but are they of lasting value?
8. The Madness of Corey Worthington Delaney (January 2008) And speaking of lowest common denominator…
9. What’s wrong with used knickers? (December 2007) Well, it’s a fair question, isn’t it?
10. Used knickers, revisited (January 2008) I detect a theme developing here. Thank goodness we’ve reached #10.

You might also like to check out my own selection for what I think was best, plus the lists for previous years:

• Most popular posts of 2008
• Most popular posts of 2007

Thank you, Virgin Blue, for sending your “erroneous” email Friday night. You’ve done us a great public service. You’ve exposed a pack of greedy, selfish, shallow tools who deserve to be ridiculed publicly. Thank you.

On Friday evening, Australian airline Virgin Blue sent an email telling some Velocity Rewards members they’d been upgraded to Gold status. But as documented at mUmBRELLA, the email went not just to those entitled to the upgrade but their entire database — including people who’d opted out of email marketing.

Including me because, yes, I’m a Velocity Rewards member.

“That can’t be right,” I thought. “I haven’t flown with Virgin Blue this year.” Then I saw others saying similar things online and I figured the mistake was more widespread. I chuckled, knowing that someone had a bit of a mess to clear up.

Sure enough, three hours later a second email arrived.

Oops! Due to an error you’ve received our previous email by mistake. Please disregard the free upgrade communication as unfortunately you do not qualify for that upgrade.

We apologise for any inconvenience caused.

Mistake. Correction. Apology. That’s the end of the story, yes? Alas no.

Suddenly a whole bunch of people are demanding their Gold status should stay even though, like, they’re not actually entitled to it. People are “upset”. They’re demanding compensation, some even saying they should be compensated with a free flight voucher.

Compensated? Compensated for fucking what, exactly?

Compensated for being too stupid to realise the email was obviously a mistake? Compensated for having a vastly over-inflated sense of entitlement? Compensated for being so much of a consumer-puppet that you validate yourself by bragging about some confected faux-status symbolised by which colour plastic card sits in your wallet and then being embarrassed because, oh sorry, you’re actually still just another cheap-arsed prole after all?

I don’t think that’s Virgin Blue’s fault.

Losers.

Now of course there’s a metric bazillion blog posts and comments banging on about how this is “epic fail” on Virgin Blue’s part and how they’d have handled it so much better and faster. I won’t link to them because it’s too depressing to realise how many instant fucking experts appear after every little glitch is made public.

However I will link to Darryl King’s excellent piece about what he calls Crowd Spanking.

Why is it that the tools of Social Media make tools out of people?

Yes, companies, people and organisations of any sort can and should be open to criticism and correction of poor behaviour. I agree totally. However I don’t agree that Crowd Spanking of everyone that does something wrong is effective nor necessary …

Add some perspective. This is not a corporation that has exposed their staff and customer to asbestos and are denying compensation. It is an upgrade people! …

Before all the Social Media Gurus come up with the 10 things that Virgin Blue could have done better blog posts think through how businesses and people at work live.

Ex-fucking-zactly.

“Epic fail” on Virgin Blue’s part? Bah! Step back a little and think about the full gamut of things which an airline can get wrong and the potential consequences. Up one end, you’ve got mistakes where hundreds of people die in a ball of flame, traumatising their loved ones. Down the other end you’ve got… gosh! A marketing email that was sent to people by mistake.

To the folks who reckon they’d have handled it better and quicker, well, are you really set up to handle such an unusual situation on a Friday night when people have gone to the pub or gone home for the weekend? Personally, I reckon identifying the problem and getting the second email out in three hours isn’t a bad effort — especially when in the meantime there’s, you know, a fucking airline to run!

Well done, Virgin Blue. Well done.

I reckon — and this is just my opinion here — but I reckon we save the Really Big Stick for mistakes which actually matter. Also, stop being such selfish, judgemental little pricks.

[Update 16 October 2009: To illustrate some points I'll be making in the comments, here's a screenshot of the erroneous Velocity Rewards email.]

I’d chosen this seat for two reasons. Statistically this is the safest seat in the aircraft. But more importantly, it’s the first time I’ve crossed the Nullarbor, and I wanted a clear view of the desert uninterrupted by wings.

My plans have been thwarted. But I have been given an unexpected treat.

We lifted off from Sydney three hours behind schedule. Smoochy was late for some reason or other, and when she finally did arrive the airport was closed by a lightning storm. Apparently tanker trucks full of Jet A-1 and sudden bolts of electrified plasma don’t mix. Bored businessmen relieved the tedium with an impromptu indoor cricket match using crumpled office paper as a ball and a bat made from a rolled-up copy of the Australian Financial Review. Virgin Blue made good with $6 food vouchers.

Once airborne, though, the sight of a freshly rain-washed Sydney Airport was magnificent. The late afternoon sunlight glistened off the tarmac. Singapore Airline’s new Airbus A380 sat at the international terminal like a shiny fat guppy. Sydney’s southern suburbs, a pattern of red-tiled roofs, looked almost acceptable, homely even. A Millennium Train snaked its way, with its bluntly rounded yellow ends looking vaguely like some grub in search of a fresh leaf to chew.

Not long after that the pilot broke the bad news. Our track would take us further south, across the Great Australian Bight. No view of the Nullarbor for me.

But an hour or so later, I caught a familiar sight. The Coorong, with the long, gentle curve of Ninety Mile Beach. Nearer lay Lake Alexandrina and the mouth of the Murray River.

Here was my unexpected treat! A view of my homeland, south of Adelaide, not during a low-altitude approach for a City of Churches landing, but from a grand perspective 11km up.

The whole Fleurieu Peninsula is stretched out before me, the ancient, eroded fault lines clearly visible. There is the freeway through the Adelaide Hills. There’s McLaren Vale, home of the most excellent Coriole Winery. There in the distance is The Bluff, the lumpy hill near Victor Harbor where I used to sit for hours watching the Southern Ocean merge into storm clouds, endlessly varied shades of grey — a fine cure for depression if there ever was one.

There’s Rapid Bay, with its peaceful beach lined with Norfolk Island pines, and the limestone-loading jetty where as a child I use to catch crabs.

There’s the beach just down from Yankalilla where lie the sand dunes in which I shared the most beautifully sensual lovemaking one summer’s sunset.

Ah, memories… Another sip of cab merlot.

Sadly there are no photos because the only camera I have is the phone and, well, I can’t turn it on because as we all know one little telephone will cause the airliner to plunge to a fiery doom.

Kangaroo Island is stretched out across the southern horizon. A scrubby coastline which once took me three days to hike as a moderately fit teenager is compressed into little more than a finger’s width.

As we cross Gulf St Vincent and approach the little country town of Edithburg, what is that little island of which I was previously unaware? And why don’t I know about that wind farm? From this altitude its massive white towers are just a regular grid of little tick-marks against the khaki farmland.

And then it’s into terra incognita, past the Italianate boot of Yorke Peninsula and into Spencer Gulf. Towards Port Lincoln and vague memories of tuna fisherman Dean Lukin winning gold for weightlifting — and were there drug allegations? But now everything is enveloped in cloud, figuratively and literally.

I return to watching Sky News. The National Farmers Federation tell me that workplace reform is essential. The election campaign continues unabated on Foxtel, even at 11 thousand metres. Cabernet merlot is good, for many reasons.