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	<title>Stilgherrian &#187; writing</title>
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	<link>http://stilgherrian.com</link>
	<description>All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris. Vive le poisson rouge sauvages!</description>
	<pubDate>Fri, 03 Oct 2008 01:02:21 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>stil@stilgherrian.com ()</managingEditor>
		<webMaster>stil@stilgherrian.com()</webMaster>
		<category></category>
		<ttl>1440</ttl>
		<itunes:keywords></itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Live Internet broadcasts from Stilgherrian. All publication is a political act. All communication is propaganda. All art is pornography. All business is personal. All hail Eris.</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>stil@stilgherrian.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
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		<image>
			<url>http://stilgherrian.com/wp-content/uploads/2008/05/sla_144w.jpg</url>
			<title>Stilgherrian</title>
			<link>http://stilgherrian.com</link>
			<width>144</width>
			<height>144</height>
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		<item>
		<title>Links for 05 July 2008 through 08 July 2008</title>
		<link>http://stilgherrian.com/daily_links/daily_links_20080708-2/</link>
		<comments>http://stilgherrian.com/daily_links/daily_links_20080708-2/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 05:58:57 +0000</pubDate>
		<dc:creator>del.icio.us</dc:creator>
		
		<category><![CDATA[Daily Links]]></category>

		<category><![CDATA[australia]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[itunes]]></category>

		<category><![CDATA[linux]]></category>

		<category><![CDATA[markpesce]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[messenger]]></category>

		<category><![CDATA[msn]]></category>

		<category><![CDATA[Music]]></category>

		<category><![CDATA[optus]]></category>

		<category><![CDATA[osx]]></category>

		<category><![CDATA[software]]></category>

		<category><![CDATA[telstra]]></category>

		<category><![CDATA[video]]></category>

		<category><![CDATA[vodafone]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/?p=1698</guid>
		<description><![CDATA[Stilgherrian&#8217;s links for 05 July 2008 through 08 July 2008, gathered with string and glue:

The State of the Web - Summer 2008: A million people mentioned this fine commentary on the current state of the web. Nice work.
Future of Media Summit 2008 &#124; Future Exploration Network: The third annual Future of Media Summit will be [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Stilgherrian&#8217;s links for 05 July 2008 through 08 July 2008, gathered with string and glue:</strong></p>
<ul>
<li><strong><a href="http://0at.org/summer-2008.html">The State of the Web - Summer 2008</a></strong>: A million people mentioned this fine commentary on the current state of the web. Nice work.</li>
<li><strong><a href="http://www.futureexploration.net/fom08/">Future of Media Summit 2008 | Future Exploration Network</a></strong>: The third annual Future of Media Summit will be held simultaneously in Silicon Valley on 14 July and Sydney on 15 July. Why was I not told about this? OK, time to scam&#8230;</li>
<li><strong><a href="http://www.acertant.com/web/tuneranger/">TuneRanger | Acertant</a></strong>: A tool to synchronise, copy or merge multiple iTunes libraries and iPods over the network. Available for both OS X and Windows. US$29, with 30-day free trial.</li>
<li><strong><a href="http://www.mercury.im/">Mercury Messenger</a></strong>: Client software for MSN Messenger written in Java and runnable on OS X, Windows and Linux. Allows you to use the Mac&#39;s built-in iSight camera for video chats, unlike Microsoft&#39;s own software.</li>
<li><strong><a href="http://www.literatureandlatte.com/scrivener.html">Scrivener | Literature and Latte</a></strong>: Word processors are for processing words. Like processed cheese. If you CREATE words, then you need a writing tool. Scrivener is just that, for OS X only.</li>
<li><strong><a href="http://www.webdirections.org/blog/iphone-in-australia-now-for-the-bad-news/">iPhone in Australia - now for the bad news | Web Directions</a></strong>: A comprehensive analysis of the available data plans to support iPhone in Australia. Recommends NOT getting an iPhone yet to force carriers to lift their game.</li>
</ul>

	<h4>5 Random Semi-Related Posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://stilgherrian.com/internet/itrapped/" title="iTrapped! (18 July 2007)">iTrapped!</a> (2 comments)</li>
	<li><a href="http://stilgherrian.com/marketing/brain_dead_businesses/" title="Brain-Dead Businesses (28 September 2006)">Brain-Dead Businesses</a> (2 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_20080616/" title="Links for 16 June 2008 (18 June 2008)">Links for 16 June 2008</a> (1 comments)</li>
	<li><a href="http://stilgherrian.com/stilgherrian-live/heres-episode-4/" title="Here&#8217;s episode 4! (30 May 2008)">Here&#8217;s episode 4!</a> (7 comments)</li>
	<li><a href="http://stilgherrian.com/internet/aussie-mobile-providers-like-deer-in-the-iphone-headlights/" title="Aussie mobile providers &#8220;like deer in the iPhone headlights&#8221; (02 June 2008)">Aussie mobile providers &#8220;like deer in the iPhone headlights&#8221;</a> (9 comments)</li>
</ul>

]]></content:encoded>
			<wfw:commentRss>http://stilgherrian.com/daily_links/daily_links_20080708-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Links for 04 June 2008 through 11 June 2008</title>
		<link>http://stilgherrian.com/daily_links/daily_links_2008061/</link>
		<comments>http://stilgherrian.com/daily_links/daily_links_2008061/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 21:10:53 +0000</pubDate>
		<dc:creator>del.icio.us</dc:creator>
		
		<category><![CDATA[Daily Links]]></category>

		<category><![CDATA[astrology]]></category>

		<category><![CDATA[astronomy]]></category>

		<category><![CDATA[fiction]]></category>

		<category><![CDATA[Human Nature]]></category>

		<category><![CDATA[immortality]]></category>

		<category><![CDATA[jakobnielsen]]></category>

		<category><![CDATA[motherhood]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[omnigraffle]]></category>

		<category><![CDATA[osx]]></category>

		<category><![CDATA[Photography]]></category>

		<category><![CDATA[photojournalism]]></category>

		<category><![CDATA[pregnancy]]></category>

		<category><![CDATA[scifi]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/?p=1659</guid>
		<description><![CDATA[Stilgherrian&#8217;s links for 04 June 2008 through 11 June 2008, collected semi-automatically:

The Big Picture &#124; Boston.com: &#34;News stories in  photographs&#34;, it says. Daily photo-essays of about 15 images, nice and big.
Earth&#39;s Seasons &#124; US Naval Observatory: The times of the Summer and Winter Solstices, Aphelion and Perihelion for every year until 2020.
Stories We&#39;ve Seen [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Stilgherrian&#8217;s links for 04 June 2008 through 11 June 2008, collected semi-automatically:</strong></p>
<ul>
<li><strong><a href="http://www.boston.com/bigpicture/">The Big Picture | Boston.com</a></strong>: &quot;News stories in  photographs&quot;, it says. Daily photo-essays of about 15 images, nice and big.</li>
<li><strong><a href="http://aa.usno.navy.mil/data/docs/EarthSeasons.php">Earth&#39;s Seasons | US Naval Observatory</a></strong>: The times of the Summer and Winter Solstices, Aphelion and Perihelion for every year until 2020.</li>
<li><strong><a href="http://www.strangehorizons.com/guidelines/fiction-common.shtml">Stories We&#39;ve Seen Too Often | Strange Horizons</a></strong>: A list of story plots and themes which this online publisher has seen far too often. Tr�s amusement.</li>
<li><strong><a href="http://www.sassyuterus.com/">The Sassy Uterus</a></strong>: Someone on Twitter said this was the best blog title he&#39;d seen in ages. I visited and found myself reading post after witty post about&#8230; childbirth and raising a baby. Like I&#39;d normally care!</li>
<li><strong><a href="http://www.useit.com/alertbox/print-vs-online-content.html">Writing Style for Print vs Web | Jakob Nielsen&#39;s Alertbox</a></strong>: Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments.</li>
<li><strong><a href="http://graffletopia.com/">Graffletopia</a></strong>: A massive collection of stencils (templates) for the OS X diagram/graphics tool OmniGraffle.</li>
<li><strong><a href="http://spectrum.ieee.org/jun08/6311">Waiting for the Rapture | IEEE Spectrum</a></strong>: The singularitarians believe that in the next several decades we?ll have computers into which you?ll be able to upload your consciousness: immortality.</li>
</ul>

	<h4>5 Random Semi-Related Posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://stilgherrian.com/politics/not_an_election_prediction/" title="&#8220;I don&#8217;t do predictions,&#8221; but&#8230; (15 August 2007)">&#8220;I don&#8217;t do predictions,&#8221; but&#8230;</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/personal/want_to_be_writer/" title="Sometimes I want to be a writer&#8230; (14 March 2008)">Sometimes I want to be a writer&#8230;</a> (3 comments)</li>
	<li><a href="http://stilgherrian.com/human-nature/pointlessness_of_news/" title="The Pointlessness of News (11 February 2007)">The Pointlessness of News</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_20080507/" title="Links for 07 May 2008 (08 May 2008)">Links for 07 May 2008</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_20080725-2/" title="Links for 21 July 2008 through 25 July 2008 (27 July 2008)">Links for 21 July 2008 through 25 July 2008</a> (1 comments)</li>
</ul>

]]></content:encoded>
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		</item>
		<item>
		<title>Sit up! You&#8217;re on the Web!</title>
		<link>http://stilgherrian.com/internet/sit-up-youre-on-the-web/</link>
		<comments>http://stilgherrian.com/internet/sit-up-youre-on-the-web/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 03:09:35 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Language]]></category>

		<category><![CDATA[hypocrisy]]></category>

		<category><![CDATA[jakob neilsen]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/?p=1664</guid>
		<description><![CDATA[It&#8217;s either independent discovery or suppressed memory. Web usability expert Jakob Nielsen&#8217;s latest Alertbox column explains something I&#8217;ve been saying for years: that people sit up to use a website, and that changes their behaviour.
Unfortunately he&#8217;s been saying it for years too, so maybe I got it from him and then forgot.
Anyway, in Writing Style [...]]]></description>
			<content:encoded><![CDATA[<p><strong>It&#8217;s either independent discovery or suppressed memory. Web usability expert Jakob Nielsen&#8217;s latest <a href="http://www.useit.com/alertbox/print-vs-online-content.html"><em>Alertbox</em></a> column explains something I&#8217;ve been saying for years: that people sit up to use a website, and that changes their behaviour.</strong></p>
<p>Unfortunately he&#8217;s been saying it for years too, so maybe I got it from him and then forgot.</p>
<p>Anyway, in <a href="http://www.useit.com/alertbox/print-vs-online-content.html">Writing Style for Print vs Web</a> he says:</p>
<blockquote><p>I&#8217;ve spent many columns explicating the <a href="http://www.useit.com/alertbox/9702b.html">differences between the Web and television</a>, which can be summarized as <strong>lean-forward vs. lean-back</strong>:</p>
<ul>
<li>On the <strong>Web</strong>, users are engaged and want to go places and get things done. The Web is an <strong>active</strong> medium.</li>
<li>While watching <strong>TV</strong>, viewers want to be entertained. They are in relaxation mode and vegging out; they don&#8217;t want to make choices. TV is a <strong>passive</strong> medium. </li>
</ul>
<p>This doesn&#8217;t mean that you can&#8217;t have entertaining websites or informative TV shows. But it does mean that the two media&#8217;s contrasting styles require different approaches to entertainment and education.</p>
<p>The differences between print and the Web may not seem as strong, but to achieve optimal results, each requires a distinct content style.</p></blockquote>
<p>The very useful article then gives examples and good advice before spruiking his $1000+ per day seminars.</p>
<p><strong>Nielsen is a smart man &#8212; though he isn&#8217;t always right on everything, as some of his fans believe. Still, if you&#8217;re considering the audience&#8217;s needs (and shouldn&#8217;t you always be doing that?) he&#8217;s spot on.</strong></p>
<p>Of course I&#8217;m a complete hypocrite, because some of my posts have 1000 words of straight text. Rules were made to be broken.</p>

	<h4>5 Random Semi-Related Posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://stilgherrian.com/arts/novel_writing_by_snowflake/" title="Novel-writing by snowflake? (14 June 2007)">Novel-writing by snowflake?</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/politics/it_must_be_true/" title="From the &#8220;It must be true&#8221; department&#8230; (23 August 2007)">From the &#8220;It must be true&#8221; department&#8230;</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/politics/choosing_to_support_slavery/" title="Choosing to support slavery (22 August 2007)">Choosing to support slavery</a> (4 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_20080823-2/" title="Links for 23 August 2008 (23 August 2008)">Links for 23 August 2008</a> (2 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_20080507/" title="Links for 07 May 2008 (08 May 2008)">Links for 07 May 2008</a> (0 comments)</li>
</ul>

]]></content:encoded>
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		</item>
		<item>
		<title>Flattered</title>
		<link>http://stilgherrian.com/personal/flattered/</link>
		<comments>http://stilgherrian.com/personal/flattered/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 02:54:14 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[stephen king]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/?p=1663</guid>
		<description><![CDATA[I&#8217;m particularly flattered by the people who&#8217;ve been concerned about the dearth of original writing here lately. &#8220;Are you ok?&#8221; asked one. &#8220;Just asking &#8216;cos you&#8217;ve not written any new stuff to entertain me recently (you&#8217;ve got a public out here y&#8217;know).&#8221;
Yeah, I&#8217;m OK. It&#8217;s just tough finding the balance between doing my geek-for-hire thing [...]]]></description>
			<content:encoded><![CDATA[<p><strong>I&#8217;m particularly flattered by the people who&#8217;ve been concerned about the dearth of original writing here lately. &#8220;Are you ok?&#8221; asked one. &#8220;Just asking &#8216;cos you&#8217;ve not written any new stuff to entertain me recently (you&#8217;ve got a public out here y&#8217;know).&#8221;</strong></p>
<p>Yeah, I&#8217;m OK. It&#8217;s just tough finding the balance between doing my geek-for-hire thing (which is what pays the bills) and creating original media (which doesn&#8217;t pay nearly as well, unless you&#8217;re Stephen King or someone).</p>
<p>In the first half of 2008 I&#8217;ve certainly done more writing, but my cashflows reflect that cost. Resolving this dilemma is my great challenge for the next three weeks.</p>

	<h4>5 Random Semi-Related Posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://stilgherrian.com/arts/novel_writing_by_snowflake/" title="Novel-writing by snowflake? (14 June 2007)">Novel-writing by snowflake?</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_2008061/" title="Links for 04 June 2008 through 11 June 2008 (16 June 2008)">Links for 04 June 2008 through 11 June 2008</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/marketing/say_what_you_mean/" title="Say what you mean! (09 February 2007)">Say what you mean!</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/internet/sit-up-youre-on-the-web/" title="Sit up! You&#8217;re on the Web! (10 June 2008)">Sit up! You&#8217;re on the Web!</a> (4 comments)</li>
	<li><a href="http://stilgherrian.com/personal/want_to_be_writer/" title="Sometimes I want to be a writer&#8230; (14 March 2008)">Sometimes I want to be a writer&#8230;</a> (3 comments)</li>
</ul>

]]></content:encoded>
			<wfw:commentRss>http://stilgherrian.com/personal/flattered/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sometimes I want to be a writer&#8230;</title>
		<link>http://stilgherrian.com/personal/want_to_be_writer/</link>
		<comments>http://stilgherrian.com/personal/want_to_be_writer/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 00:02:44 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
		
		<category><![CDATA[Arts]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Sydney]]></category>

		<category><![CDATA[alcohol]]></category>

		<category><![CDATA[autumn]]></category>

		<category><![CDATA[crm]]></category>

		<category><![CDATA[ernest hemingway]]></category>

		<category><![CDATA[graeme greene]]></category>

		<category><![CDATA[hugh macleod]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/personal/want_to_be_writer/</guid>
		<description><![CDATA[I enjoy writing (and talking about the things I write about) far more than I enjoy farting about with technology. For me the technology is a means to an end, not the end itself. But do I really want to be a writer full time?
Sometimes I do. Especially on days when things haven&#8217;t gone so [...]]]></description>
			<content:encoded><![CDATA[<p><strong>I enjoy writing (and talking about the things I write about) far more than I enjoy farting about with technology. For me the technology is a means to an end, not the end itself. But do I <em>really</em> want to be a writer full time?</strong></p>
<p>Sometimes I do. Especially on days when things haven&#8217;t gone so well with clients. Then on other days I read stuff like Hugh MacLeod&#8217;s piece <a href="the quiet life of a writer yak yak yak">the quiet life of a writer yak yak yak</a>. Explaining how he loved Hemingway and Graeme Greene, he says that even though their books were very different their daily routines were pretty much the same.</p>
<blockquote><p>Basically, they’d live somewhere cheap, quiet and relatively conducive to getting a lot of writing done. The Florida Keys and Cuba in Hemingway’s case, the South of France in Greene’s.</p>
<p>They’d get up early each morning, then write diligently till noon.</p>
<p>Then they’d head for their local café, drink gallons of booze for hours on end, and stagger home late at night.</p>
<p>Then they’d do the same thing the next day. And the next. And the next. For years on end. Women came and went, friends came and went, children came and went, money and fame came and went, but the daily writing-booze combo remained the great constant.</p>
<p>I’m not sure I like the idea of staggering home drunk every night, but as somebody who likes to write, likes his beer, and likes the simple life, I can’t say I find their overall Modus Operandi unappealing.</p></blockquote>
<p><strong>On a sunny Friday morning in Sydney, in the city&#8217;s most beautiful time of year, I think I agree.</strong></p>
<p>And now, back to reading a company&#8217;s office manual so we can build them a <a href="http://en.wikipedia.org/wiki/Customer_relationship_management">CRM</a> system&#8230;</p>

	<h4>5 Random Semi-Related Posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://stilgherrian.com/melbourne/melbourne_cocktail_bars/" title="Melbourne&#8217;s best cocktail bars? (23 January 2008)">Melbourne&#8217;s best cocktail bars?</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/arts/novel_writing_by_snowflake/" title="Novel-writing by snowflake? (14 June 2007)">Novel-writing by snowflake?</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/internet/social_media_goes_mainstream/" title="2007: Social media goes mainstream (except for business and politics) (24 December 2007)">2007: Social media goes mainstream (except for business and politics)</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/daily_links/daily_links_20080708-2/" title="Links for 05 July 2008 through 08 July 2008 (10 July 2008)">Links for 05 July 2008 through 08 July 2008</a> (0 comments)</li>
	<li><a href="http://stilgherrian.com/politics/2_million_problem_drinkers/" title="Two million &#8220;Problem Drinkers&#8221; (25 August 2006)">Two million &#8220;Problem Drinkers&#8221;</a> (3 comments)</li>
</ul>

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			<wfw:commentRss>http://stilgherrian.com/personal/want_to_be_writer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Novel-writing by snowflake?</title>
		<link>http://stilgherrian.com/arts/novel_writing_by_snowflake/</link>
		<comments>http://stilgherrian.com/arts/novel_writing_by_snowflake/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 10:47:52 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
		
		<category><![CDATA[Arts]]></category>

		<category><![CDATA[1970s]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/arts/novel_writing_by_snowflake/</guid>
		<description><![CDATA[
I&#8217;ve been talking about writing a novel for ages &#8212; not here, but certain friends are probably sick of hearing about it. So I was looking for ways of streamlining the writing process when I found Writing a Novel Using The Snowflake Method.
The website&#8217;s pretty cheesy, and I&#8217;ve got no idea whether the method works [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ingermanson.com/writing/snowflake.php" class="imagelink"><img src="/images/Randy150.jpg" alt="Photograph of Randy" class="imageleft" /></a></p>
<p>I&#8217;ve been talking about writing a novel for ages &#8212; not here, but certain friends are probably sick of hearing about it. So I was looking for ways of streamlining the writing process when I found <a href="http://www.ingermanson.com/writing/snowflake.php">Writing a Novel Using The Snowflake Method</a>.</p>
<p>The website&#8217;s pretty cheesy, and I&#8217;ve got no idea whether the method works or not. But you&#8217;ve gotta love Randy&#8217;s moustache. It&#8217;s like the 70s never ended&#8230;</p>
<p>Now all I have to do is figure out what the novel is <em>about</em> and, you know&#8230; write it.</p>

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		<title>Say what you mean!</title>
		<link>http://stilgherrian.com/marketing/say_what_you_mean/</link>
		<comments>http://stilgherrian.com/marketing/say_what_you_mean/#comments</comments>
		<pubDate>Thu, 08 Feb 2007 20:23:09 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[matthew stibbe]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://stilgherrian.com/uncategorized/say_what_you_mean/</guid>
		<description><![CDATA[Most businesses are incapable of communicating clearly. They&#8217;re almost paranoid in the way they avoid short, direct statements.
Compare these two &#8220;positioning statements&#8221; from British companies, both in the business of writing.
Metia is a global provider of integrated marketing services and technology-based marketing solutions. We deliver services, programs and solutions that are relevant, smart and repeatable [...]]]></description>
			<content:encoded><![CDATA[<p>Most businesses are incapable of communicating clearly. They&#8217;re almost paranoid in the way they avoid short, direct statements.</p>
<p>Compare these two &#8220;positioning statements&#8221; from British companies, both in the business of writing.</p>
<blockquote><p><a href="http://www.metia.com/">Metia</a> is a global provider of integrated marketing services and technology-based marketing solutions. We deliver services, programs and solutions that are relevant, smart and repeatable &#8212; and that generate measurable value for our customers.</p></blockquote>
<p>And:</p>
<blockquote><p>Our <strong>passion</strong> is <strong>communication</strong>.  We help businesses talk about technology.</p></blockquote>
<p>The second is from <a href="http://www.articulatemarketing.com/">Articulate Marketing</a>. Who would you pick to work on your communication?</p>
<p>I discovered this thanks to Matthew Stibbe, proprietor of Articulate Marketing. His blog <a href="http://www.badlanguage.net/">Bad Language</a> (&#8221;writing about business, technology and marketing&#8221;) is extremely readable.</p>

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