We all have a personal cloud of content, some of which we create thru lifestreaming, some we gather thru browsing, recco’s… etc. #fom08
(This session is presenting a document which will be basis for conversation at next week’s Future of Media Summit.) #fom08
Global entertainment market expected to grow 3.6x by 2014. #fom08
At Media Roundtable: Future of Media Insights, @rossdawson presenting the Future Media Report 2008. #fom08
Crikey article submitted! Waiting for a cab to Sydney CBD for “Media Roundtable: Future of Media Insights”. Will post more when I get there.
@DJPoyner “How long before decent Aust mobile data plans”? I can’t do that prediction. Don’t know numbers. Telco attitude has to change tho.
@IanWoolf I only just noticed that Future of Media Summit is cheaper in US than here. I have no idea why. #fom08
@Mediamum The meeting I was posting from was to launch @rossdawson’s Future of Media Report 2008. http://is.gd/OVL Ain’t done a summary yet.
@SnarkyPlatypus Alas, most people are NOT easily pleased. Most people are overly-fussy, self-centred, demanding, pig-ignorant arseholes! ;)
@erkpod The artyicle is behind Crikey’s paywall http://tinyurl.com/5zt8gm but can snarf 3-week free trial. I’ll post free version tomorrow.
Actually I quite like the image of Telstra’s Sol Trujillo bending over to be “Steve Jobs’ iPhone bitch”. Now THAT’S journalism! ;)
(Well, what I was also doing was NOT just gushin “Ooooh aaah iPhone iPhone iPhone iPhone iPhone iPhone iPhone iPhone iPhone iPhone iPhone.”)
Wow. I’m getting SO much positive feedback on my iPhone piece in Crikey.com.au, but all I did was reflect what people said about data plans.
OK, wrapping up this meeting… commentary later… #fom08
“I think it’s virtually criminal. It is human to connect, and yet our ability to connect was massively held back by telcos.” #fom08
“There is a real cost to the Australian economy in having such expensive mobile bandwidth costs.” #fom08
We WILL see, in long-distant future, broadcasters using IP ‘cos cheaper than buying rare broadcast spectrum. #fom08
We WILL see content distribution move to IP, and TV broadcasters are starting to love some content to IP. #fom08
7. Increasing bandwidth. We CAN expect 100MB/sec consistently into the home. (However mobile data plans in Aust are still broken.) #fom08
6 Generational change. Obviously new users bring their new usage patterns into the world… #fom08
Q: Is it a cultural thing? We don’t want to pay for content which we’re used to getting for free? #fom08
Momentum for building micropayment systems has been lost. #fom08
Micropayments for individual items might be the answer, but micropayments are held back by lack of mechanism. #fom08
@Warlach I’m at a media roundtable discussions ideas which will be discussed at http://futureexploration… #fom08
5. New revenue models. Most top audience reach websites are actually the companies which place ads, e.g. Platform-A, Advertising.com. #fom08
4. Personalisation. Complete individualised choices for filtering. #fom08
@Warlach Last tinyurl works for me… [shrugs]
3. Participation. Last 2 years is when user-generated content has REALLY soared. Leads to “infinite” supply of content, not all crap! #fom08
2. Fragmentation. More hours of usage per week, but each channel gets less attention. #fom08
“We ARE media animals!” #fom08
1. Increasing Media Consumption. We WILL consume more media than hours in day thru continuous partial attention of multiple sources. #fom08
New framework: Seven Driving Forces Shaping Media. http://tinyurl.com/63gqb4 We ARE using more and more media. #fom08
How long until newspaper/magazines hit tipping point to epaper? 10 years. When publishers offer reader free bundled with something. #fom08
Q: How long before we just get jacked in for the complete media experience? @rossdawson: Um, 25 years. #fom08
My Q: If you can make the brand work without the quality journalism, why bother with the journalism? #fom08
Existing media outlets have establish cost and production structure and that’s not easily scalable up and down. #fom08
As @jayrosen_nyc said, we have to move into a world where everyone else already has the tools that only we media people used to have. #fom08
Maybe media companies need to diversify, so journalism builds the brand and then the brand sells other products & servic#fom08om08
Does this drive to tabloidism? Advertiser value of eyeballs attracted to trivia less that value of eyeballs attracted to quality. #fom08
Wisconsin State Journal lets readers choose which story on the front page! http://www.madison.com/w… #fom08
Q: But with more and more channels for ad spend, fixed consumer spend, spend spread more thinly. Fragmentation of channels. #fom08
On outdoor media, video everywhere. “There won’t be any such thing a static image any more, except where council regulations.” #fom08
… but if custom alerts come to you, can be auto-interspersed with your own music, news that YOU choose etc. #fom08
In the car, local radio has been important ‘cos of hands-off use, traffic & weather info#fom08om08
(Discussion around table of how people dislike voice recognition because it’s… annoying… but inevitable to cut costs?) #fom08
Interfaces like videoglasses, mobile projectors, wireless keyboards etc essential to make portable media (ultimately) work. #fom08
Videoglasses may be good, @rossdawson is an enthusiast, but currently held back thru fear of looking silly wearing them. #fom08
(I will be tweeting this meeting for another 80 minutes or so, so feel free to unfollow for 90 mins.)
We’ll still have newspapers until we have an epaper-based portable, flexible device with similar image quality and a suitable cost. #fom08
Newspapers and magazines are included under “portable media devices”: we’ll have them for a long time. #fom08
Will we have two devices? One for the pocket (phone), one for the bag (laptop). Both devices talk to data off in the cloud. #fom08
It is not obvious (yet) that we will move to a single convergent device, e.g. can’t get a decent zoom lens into a slim phone device. #fom08
To both look at something and listen, you need earphones, and that usage is still in the minority. #fom08
“The iPhone is the ultimate convergent device.” Browser function key component of that handheld. #fom08
Diagram of what’s being discussed is Future of Media Lifestyle Framework. http://tinyurl.com/5foev9 #fom08
Emerges. 0800 is later than I wanted, so now there’s a slightly annoying urgency to the morning.
@decryption “what? there’s a world outside of apple’s product announcements?” Apparently, yes, tho hard to notice… ;) [gone]
@trib Bitch about anything you like, I’m going off-grid for dinner etc. Yes, braving the cold rain to endure @SnarkyPlatypus live.
OK, I’m now officially over talking about iPhone data plans today. There ARE other things happening. Tho I love how I’ve become “expert”. ;)
That said, Aust telcos all had the chance to make iPhone buyers go “Wow!” at new data plans & up market share. All have failed… so far. ;)