OK, I’ve spent way too much time down certain rabbit-holes today. Gone.
@LucasJamesAU @danilic Or perhaps literally anyone but them.
TomiCaws A lady in Morrisons just asked my son why he’s wearing an Italy shirt. He said “because Italy have never colonised..twitter.com/i/web/status/1…0I
jeamland How much Kevin/Malcolm slash exists now and at what rate is it growing?
@NewtonMark Not for that one ad that ran for three weeks though.
@jsleeio Aha! “Forbidden Planet”, I believe?
@andrea_gandt @WgarNews And yet… It’s weird. Some people are telling me how much it changed their views, and yet..twitter.com/i/web/status/1…xF
Komaniecki_R Purcell, “Pox on You,” late 17th C.
My first time seeing a belch notated in music! Cool. pic.twitter.com/ZvdnJmZxhx
@bnshadesgrey Oh God, yes, and haemophilia barely registered in the work were we doing at the state level in the fi..twitter.com/i/web/status/1…x5
@bnshadesgrey Thanks for that. And he’s right, overall the messaging worked in both those long-term campaigns. Not..twitter.com/i/web/status/1…Tc
@delitescere So, Dutton? :)
sannewman People laugh at the idea that someone earning 500K a year is middle class, but as you move up, you have more expens..twitter.com/i/web/status/1…86
@garrymck And as @DoosDollary says, it’s still running today. Fantastic value for money.
@bnshadesgrey Stickers in men’s public toilets with a confidential number to call was a far more important thing. N..twitter.com/i/web/status/1…VB
@bnshadesgrey Well that’s kinda true. See later in what I wrote. But yeah, everyone will think Grim Reaper.
@james00000001 Ta. Yeah you’re slap bang in the middle of the demographic that got hit with the OMFG SEX IS DEATH m..twitter.com/i/web/status/1…vM
@stuckatthisbit You’re welcome.
@glendturner The jargon of the time (and still today) is MSM, men who have sex with men (implied: but who do not id..twitter.com/i/web/status/1…7g
@terencehuynh Worst. Sex. Ever.
@nightwatchman Thanks for that. Yeah it does seem so dated now. I’m now trying to remember whether NACAIDS commissi..twitter.com/i/web/status/1…Xv
@ktxby Ah yes! No I am with you on that. So much if the messaging we were working with was about empowering people..twitter.com/i/web/status/1…fz
@oz_bandicoot Thanks, though I should stress this is a personal account, and this is all from a long time ago.
@james00000001 And of course I won’t discount your personal experience. :) Others have said the same. But more broa..twitter.com/i/web/status/1…3v
@bnshadesgrey This is something I always had a problem with, but the character worked so who am I to question these things?
@ktxby Lol I cannot comment. :)
@ktxby @RACGP @gatesfoundation A radio presenter who I was producer for finally took steps to give up smoking not b..twitter.com/i/web/status/1…3v
@ktxby @RACGP @gatesfoundation The vibe I got from public health messaging is that you can get behaviour change if..twitter.com/i/web/status/1…3b
@bnshadesgrey Oh he didn’t, did he?
@NickyWill100 I am prepared to hold a grudge. :)
Hey look this thread is already way, way too long and I need to be not-angry if I’m going to get any sleep. Thank y..twitter.com/i/web/status/1…Ed
Kill me now. twitter.com/michaelneale/s…
@NickyWill100 Oh I am way past “annoyed”. :)
@wolfcat Yeah don’t cloud things with actual, you know, measurable results.
@ktxby @RACGP @gatesfoundation Sounds about right. Thanks.
@tacticalmaid Lol shoosh.
This is true. twitter.com/dollary_doos/s… pic.twitter.com/MTmKSFSzIC
Tomorrow there will be lots of people in the media giving opinions and reckons on the government’s TV adverts runni..twitter.com/i/web/status/1…sk
Anyway, it’s already 9pm so I’ll leave you with one more thought…
But back then the messaging for non-Sydney cities had to be more about taking care of you and your partner rather t..twitter.com/i/web/status/1…Tq
I imagine (note word) that if this research was repeated today rather than in the first half of the 1990s that the..twitter.com/i/web/status/1…4u
I remember being briefed on research (for an entire day!) which showed that ads for the gay community in Sydney had..twitter.com/i/web/status/1…1G
There was A/B testing of different ads in different cities, and behavioural research before and after each campaign..twitter.com/i/web/status/1…1X
Just quietly, as the National AIDS Strategy or whatever it got called rolled out, there was actually some solid res..twitter.com/i/web/status/1…e9
I have no trouble believing this is true too. The ad industry is very good at bragging when it wins awards or has a..twitter.com/i/web/status/1…ws
It’s too strong to call it a misfire. It was an advert. It did some good things, but not as much as people would li..twitter.com/i/web/status/1…B8
I hope you don’t mind me quoting you into the thread, @bellamichex. I am so glad you took part in the ads, and you..twitter.com/i/web/status/1…c3
Was the Grim Reaper significant? Yes, absolutely? Did it cut through? Fuck yes, and kids got scared and their paren..twitter.com/i/web/status/1…CG
This is an important point. You have to get an advert to actually be shown on TV for it to be entered in Cannes. It..twitter.com/i/web/status/1…rA
I linked to some stuff in the earlier thread. Here is that thread again. Also have a look at the replies from peopl..twitter.com/i/web/status/1…4H
And in all these things, in that pandemic like this one, a fuckton of it comes down to luck. We were lucky in the 1..twitter.com/i/web/status/1…dW
This is not to say that it was all happiness and roses. It’s was ugly. There were fights for funding. People were d..twitter.com/i/web/status/1…72
Another thing was that the government chose to get out of the fucking way and leave service delivery to the states..twitter.com/i/web/status/1…n4
Australia did have a relatively good response to HIV/AIDS by world standards though. In part that’s because both th..twitter.com/i/web/status/1…yQ
Some of us were there, some of us were working in public health, and some like me worked on these things in the fol..twitter.com/i/web/status/1…X7
I know a lot of Australians see it as an effective public health message, but it simply wasn’t. It took years to un..twitter.com/i/web/status/1…2x
Earlier I tweeted some things about the Grim Reaper advert from 1987. I’m starting to get replies suggesting that i..twitter.com/i/web/status/1…p8
@DianePenelopeC I’m afraid you don’t know what you’re talking about.
@davidjfindlay I’m sorry, but we had access to the research and it didn’t. As I said further down the thread, aware..twitter.com/i/web/status/1…1n
@paulkidd @czhedgehog I would never lie about these things.
sacha_coward Cleansing your timeline with some pictures of ‘knocker uppers’ who used peashooters and long sticks to wake people..twitter.com/i/web/status/1…aG
@kayorchison Same.
@Bergha2 Think about it a bit longer.
I wonder who leaked this personal letter from Kevin Rudd to Scott Morrison which casts Scott Morrison in a negative..twitter.com/i/web/status/1…my
markhumphries Read this sentence and let that sink in. Then read all of this from @latingle.
abc.net.au/news/2021-07-1… pic.twitter.com/WQCp94qQ68
@RhombusHatesYou @kels_316 Or Orange. Orange is so made up.
chrisberg gotta get an ad out, any ad, don’t overthink it, we need an ad
Ta, I’ve got a bunch of people citing actual sources for this one. Cheers. twitter.com/steve_evil/sta…
@CaseyBriggs Oh THEM lol. :) Thanks, Casey.
@kels_316 Assuming that’s an actual place.
@3catHill Excellent. :) Thanks.
@kels_316 Someone went to McDonald’s in Fairy Meadow for breakfast on Saturday.
@3catHill By whom?
Has anyone established that the “confronting” COVID-19 advert is *only* being shown in NSW or are people just jumpi..twitter.com/i/web/status/1…Ud
@GHillosopher Which is a thing, to be sure. :(
@GHillosopher Yeah you are seriously over-thinking this.
“When you offer someone food but you don’t mean it” youtube.com/watch?v=4eK_iM…
paulwiggins What if you started a culture war and they said Don’t be a prat son and had a quiet ale instead. twitter.com/piersmorgan/st…
ItsAndyRyan My wife and I often dress as Peruvian owls. We’re Inca hoots.
@kayorchison I don’t, sorry. I imagine it’s something that could be fixed by filtering out UV or infra-red but I haven’t thought it through.
@shaneoneill They’re lovely. King parrots are much more amenable to humans than people might think.
@jdub Ditto. The beach is full of sand and annoyance.
@alexkidman Spring is a good time, if we get the light rains, because it brings out the smaller birds.
@skwashd @rgmerk Possibly because it was only four years after this scene from “The Meaning of Life”? vimeo.com/98694948
@DaVinciCapital @evcricket Yeah the sex leads to death message was pretty strong. That association has screwed with..twitter.com/i/web/status/1…pQ
@alexkidman Lovely. You’ll have seen pics of my visitors. A whole bunch of crimson rosellas, brown cuckoo-doves, wo..twitter.com/i/web/status/1…Hp
@alexkidman I’ve only got one pair here at Bunjaree, plus their kid. They’re OK with me being as close as about 2 m..twitter.com/i/web/status/1…wa
markhumphries The Government’s Extremely Clear Vaccine Rollout Message pic.twitter.com/EKNOaYcAsl
Male king parrots are bloody difficult to photograph because the red is so intense it blows out the sensor on the c..twitter.com/i/web/status/1…96
@SuperCroup I bet someone, somewhere in the city, is doing this though.
mrbenjaminlaw It’s easy for everyone to have a negative opinion on the Australian government’s vaccine ad campaign but in this ca..twitter.com/i/web/status/1…Y0
@skwashd @rgmerk I seem to recall I found it pretty funny too, because t was just so over the top in spots.
@LapTop006 @developerjack My friends in artillery call this “bracketing”.
@czhedgehog @paulkidd Paul is pushing 30yo these days.
@jdub That’s not as beach, Jeff. You’re doing it wrong.
@czhedgehog @paulkidd Just quietly, Paul is one of the people who was at the very centre of all that. :) My persona..twitter.com/i/web/status/1…u3
@PAbythesea You’re welcome.
NEW BLOG POST: “Weekly Wrap 580: Administrivia dominates a week with a Quiz and a small podcast and the start of a..twitter.com/i/web/status/1…0l
@DALupton Ah yes, I know of this book. Thanks.
… because they literally wrote the book on this. Well, a book. twitter.com/DALupton/statu…
Going back to the Grim Reaper, here’s some thoughts from someone who knows… twitter.com/DALupton/statu…
@jaythenerdkid You’re welcome. :)
@DALupton @timothyjgraham @eneerhut Thanks. That aligns with what the view was from community health (AIDS Council..twitter.com/i/web/status/1…ef
27%.
@DALupton @timothyjgraham @eneerhut Ta for plugging the book, Deborah. How close am I to the consensus with my litt..twitter.com/i/web/status/1…Q5
@carolduncan @rgmerk On everyone’s TV in prime time. Yep.
@kayorchison Is the bar open yet?
@paulkidd @czhedgehog Well, yes.
Lol well I’m annoyed now.
@emelaarghh @JcKh_ Lol I don’t know that one. Please don’t fill me in.
@czhedgehog @paulkidd Yeah seeing the advert cold decades later, it’s not well thought through.
@tuo2 Chicken Tonight, motherfuckers!
@19bk69 Then my work here is done. :)
@AbstractCode I never did find that parody all that funny. I mean, the joke is just people saying “dickhead”.
@19bk69 It would indeed, but I thought I’d gloss over the… the complexity of NACAIDS.
@loupascale This all makes me feel very old, Louise. :)
@rgmerk Yes, and parents didn’t have a way to explain what it all meant. “Mum, what are gays? What are condoms?”
“Choose from the delicious range of sauces made from quality ingredients.” youtube.com/watch?v=Ylqlpw…
Hahaha oops. twitter.com/JcKh_/status/1…
Otherwise we’d all be eating Chicken Delight every night. ;)
There’s a lot more to criticise about the Grim Reaper, but it’s Sunday afternoon and I don’t want to get angry all..twitter.com/i/web/status/1…uJ
CORRECTION: The Grim Reaper advert is from 1987 not 1984, and here it is. This copy posted by @paulkidd, because of..twitter.com/i/web/status/1…Vd
This is Siimon Reynolds’ less than stellar development process, in his own words per Wikipedia, plus one person’s c..twitter.com/i/web/status/1…va
Please, folks, don’t suggest that the Grim Reaper HIV/AIDS adverts from 1984 were some magic thought-through thing…twitter.com/i/web/status/1…P9
GrogsGamut The Govt really has only two approaches to health: dull adverts no one even registers, and believing that the Grim..twitter.com/i/web/status/1…z6
@eDilettante @NewtonMark @_ClaireConnelly That’s a bit cruel.
@_ClaireConnelly @NewtonMark I can say this safely because this is what GPs do. :)
@_ClaireConnelly @NewtonMark Mark has it. The RACGP says “This is the advice generally, which TGA sets not us. Now..twitter.com/i/web/status/1…B2
@_ClaireConnelly @NewtonMark What is the question you’re wanting answered?
@NewtonMark @_ClaireConnelly What the AMA does have is instant availability for giving a reckon on the TV.
@NewtonMark @_ClaireConnelly Most GPs are in the RACGP. Only 30% of doctors are in AMA, mostly specialists, hospita..twitter.com/i/web/status/1…Ro
koisurukady DOMINO’S JAPAN IS SELLING A FISH & CHIPS PIZZA.
THIS IS NOT A DRILL.
YES, THOSE ARE LEMON SLICES. pic.twitter.com/Woj8zNHoFY
Yep, this thread is the key thing I meant when I mentioned emotional engagement. twitter.com/JB_AU/status/1…
@sexenheimer I particularly liked the helicopter sequences.
OK, I have a particularly dark sense of humour, but this is hilarious. twitter.com/RabeeTourky/st…
@TimWattsMP Oh that’s classic!
@GrogsGamut So, so bad.
@purserj True. Men would barely be able to control themselves.
@TimWattsMP Hang on. I’l watch it again and you tell me which is the clever bit. :)
I’m also worried about all those women exposing their upper arms. That could lead to dancing, or worse.
@GrogsGamut [Cough.] twitter.com/stilgherrian/s…
Still, none of that matters. No one ever thinks, “OK, the government made a dad-joke level pun in a TV advert, that..twitter.com/i/web/status/1…ap
Lol. I wonder in how many languages it means “Go fist yourself”? twitter.com/TimWattsMP/sta…
You can get the same thing with a male voice, because equality or something. Seriously, these are so bland as to be..twitter.com/i/web/status/1…tQ
I see there’s news reports saying the government’s vaccination ad has a “distinctly military feel”. This is the ad…twitter.com/i/web/status/1…FU
IoloWilliams2 Meanwhile, in Pembrokeshire..twitter.com/danwnews/statu…BB
@expectproblems @NewtonMark @jetztgibtshaue @dmeeze I am happy for someone other than me to have the blame.
sylmobile [POLL]: During a covid lockdown, the most annoying people when outside the home are:
Reminder: Do not watch The Bad (Sunday) Program.
Meanwhile my current Pozible campaign has climbed to 26% of the way to Target One, so that’s lovely. Thank you. Ple..twitter.com/i/web/status/1…mz
Sun plan: Mostly slothing about the house; confirm plans for the coming week; Weekly Wrap. I might also do some dat..twitter.com/i/web/status/1…5V
@Craig_Harvey Let’s not.
@jenny_sinclair Or be arrested and charged for it.
I’m actually quite pleased that my dream brain remembered both that John Gorton had a distinctive nose and that he..twitter.com/i/web/status/1…bG
@jenny_sinclair Look, just get on with it.
@jetztgibtshaue @Pollytics This is exactly how things work and I commend @EamonnLeighton for bringing this to people’s attention.
Anyway, Gorton and his friends had to leave, so I bade them farewell. Once they’d gone, I saw that he’d left a copy..twitter.com/i/web/status/1…Um
“I used to fly Spitfires, you know,” he told me with a wink.
(I’ve just fact-checked that. He was indeed a fighter..twitter.com/i/web/status/1…3L
So down near the Torrens Parade Ground I was taking off the snood when I disrupted a group of old people sitting in..twitter.com/i/web/status/1…qO
Last night I dreamed I was working as a cop on some big public event in Adelaide, but a friend made me wear a colou..twitter.com/i/web/status/1…x7
It’s another generic winter day in the Blue Mountains today. pic.twitter.com/1cq5Tnwm8K
Sunday. Consider your heritage and your legacy. One will be more embarrassing than the other. Sunday.