Future of Media Summit 2008: live blogging etc

Future of Media Report cover

OK, I haven’t even regurgitated all the information I devoured at PubCamp Sydney and the Politics & Technology Forum, and now I’ll be spending all day tomorrow at the Future of Media Summit 2008. Get ready for the overload!

I’m not quite sure exactly where I fit into this. However I do know that I’ll be one of several people providing a Twitter feed tagged #fom08, and Mark Pesce wanted to make sure I had a live videophone feed via Qik, which I do now.

The attendee list is a veritable Who’s Who of New Media Cleverness, plus me. So something interesting is bound to happen… stay tuned!

Oh, and for some bedtime reading, try the Future of Media Report 2008 [PDF].Update 22 March 2014: Technologies come, and technologies go. Qik is no more. Its video messaging functions have been absorbed into Skype, and Qik will cease to exist on 30 April 2014 — although videos embedded in websites are replaced with the message “video unavailable”. The future of the media doesn’t last very long at all.]

What’s with the avatars?

If you’ve been wondering why some people now have avatars (personal images) next to their comments, it’s because they have an account at Gravatar.com. Create an account, associate image(s) with your email address(es), and the appropriate image will be used by every blog which uses the Gravatar standard.

Actually, what DO Vodafone’s plans mean?

There was plenty of discussion on Twitter last night about Vodafone’s iPhone plans. Yesterday we thought that data outside the “included” amount was still billed within the cap. But then people started reading Vodafone’s confusing and legalistic Terms & Conditions and got confused. I contend that failing to clearly state the price of your services is in breach of the Trade Practices Act — and if a dozen smart people can’t answer the simple question, “What will I be charged for 5GB of data?” then the T&Cs are misleading, I say. Stay tuned.

Vodafone’s iPhone plans better?

Is Vodafone Australia so stupid that they didn’t promote the most attractive part of their iPhone plans? Mark Pesce went a-hunting today and found that on the business plans, yes, the “included data” is a small 250MB or 500MB or whatever — but data usage after that point is billed at 12c/megabyte inside the monthly cap. He Twittered this news [1, 2, 3, 4] earlier today, but you should check the Terms & Conditions yourself before signing up. [Update: You should definitely read the follow-up post before proceeding.]

[Update 19 December 2012: The link to Vodafone’s July 2008 iPhone plans has been edited to point to the Internet Archive’s copy of the page. Why? There’s a reason for this.]

So let’s just start our own telco, eh?

While my piece about iPhone data plans brings you the disturbing imagery of Telstra’s Sol Trijillo bending over for Steve Jobs, Mark Pesce’s iPhail is blunt about telcos’ data plans and offers another possibility — creating our own data-friendly telco.

Mark reckons all three carriers offering iPhone have completely failed to recognise the pent-up demand for the device, and the way it will change network usage.

A typical example is Optus’ plan (general consensus holds that Optus has the most generous plans of the three carriers), which provides a maximum of 1GB of internet usage per month — for a hefty $179.

Let’s run some numbers here. The front page of the Sydney Morning Herald clocks in at just about a half a megabyte. That’s fat, but also fairly typical. The widespread deployment of broadband has lead to a proliferation of media-rich pages. Now, if I hit the SMH page (or a similar site) sixty times a day, I’d reach my 1GB cap. Add in any Google Maps activity, or push email, or what have you, and the figure could easily double. Now, instead of $179/month, I’d have that bill plus potentially hundreds of dollars in data charges.

On the other hand, if I wanted to buy 3G mobile data service for my MacBook Pro from Optus, they’d give me a cute little USB dongle with the Hauwei 3G/HSDPA modem and SIM card, plus 5GB of data — and it would cost me only $39.99 a month.

Have I missed something here? After all, data is data. The network usage for the dongle is completely indistinguishable, as far as the network is concerned, from the iPhone 3G.

Mark’s conclusion is that there’s an “iPhone tax”.

Not only are we asked to pay a premium to purchase iPhone 3G, we will also be paying a premium to receive every bit of data on iPhone 3G.

The solution, he says, is to start our own MVNO, or Mobile Virtual Network Operator.

Continue reading “So let’s just start our own telco, eh?”

Aussie telcos bend over for the iPhone

Photo of iPhoneAustralia’s mobile phone carriers may not completely grok Apple’s new iPhone 3G, but they know it’ll bring them customers — because they’re all scrambling to be Steve Jobs’ iPhone bitches. It’s an embarrassing spectacle.

Three carriers have announced packages available from tomorrow: Telstra, Optus and Vodafone. (Presumably 3, who’ve been asking their customers to beg for iPhones, haven’t bent over far enough.) There’s a comparison over at news.com.au.

According to my sources, all three Aussie telcos have bent over even further than US carrier AT&T. Apple already demands a bigger subsidy from carriers than other smartphone manufacturers. In the US, for example, AT&T pays Apple US$325 per unit compared with the usual $200 or so. However two individuals working within Telstra confirm that all three telcos offering iPhone here are also paying Apple an ongoing percentage of revenue. AT&T has escaped that revenue-sharing deal, but not the Aussies — and that’s presumably reflected in the somewhat disappointing plans on offer.

All three Australian carriers have missed the key point. Yes, iPhone can make phone calls. But its true role is a pocket-sized internet-connected computer.

Continue reading “Aussie telcos bend over for the iPhone”