Talking Instagram on ABC Radio’s “PM”

ABC logoWith ABC Radio National Breakfast out of the way, I settled down to write my Crikey story about the Instagram saga.

By that stage my understanding of the story had evolved.

I was becoming increasingly cranky with so many people, including many who should know better, pushing the “Instagram wants to sell your photos” line. Failing to distinguish between selling a license to use a photo in various ways and selling the ownership of the photo itself was a massive failure. The difference is as clear at that between selling a house and renting it out to a tenant.

There was also a clarification from Instagram, making it clear that they weren’t seeking such ownership, admitting that they really hadn’t figured out precisely what it was they wanted to do with users’ photos, and agreeing that the language was open to misinterpretation.

I incorporated this into my Crikey piece, which was given the headline: Users snap over Instagram, but should have seen it coming.

In hindsight, and had I know this was to be the headline, I wouldn’t have been so blunt in my final paragraph.

The core lesson here is that services like Instagram aren’t free. You pay for them by licensing the operator to use your content and other data in various ways. If you don’t like that, well, pay for your goddam internet hosting yourself.

All I meant by this was that internet hosting is pretty cheap these days, and there’s plenty of low-cost providers to choose from. It’s not as if Instagram is a public service that owes you anything.

In any event, I filed the Crikey story before midday as usual. It seemed to me that Instagram was responding appropriately, and I’d always thought they were at the responsible end of social networking. My thoughts were now moving to the future. Would Instagram be able to prove they were worth their billion-dollar price tag? How would they behave if they didn’t start generating revenue?

But on the way to a lunch in the Sydney CBD, I ended up discussing the issue with a journalist for ABC TV’s 7.30 and a producer with ABC 666 Canberra. It was becoming clear to me that for most people in the media this was a brand new issue. Further media spots were being organised.

The next to be recorded, though not the next to go to air, was with ABC Radio’s national current affairs program PM. What pleases me about this piece, I think, is that the “tape ID” — the bit at the front of a recording where you identify who you are so there’s no confusion later — was included as part of the story. Because I used the word “arsehattery”.

This audio is ©2012 Australian Broadcasting Corporation, and is an unedited copy of the original audio posted on their website. There’s a transcript over there too, where they spell arsehattery “ass-hattery”. The journalist was Will Ockenden.

Talking Instagram on ABC Radio National Breakfast

ABC logoWednesday was a strange day for me this week, unexpectedly dominated as it was by the public outcry over photo sharing service Instagram changing its terms of use to make it explicit that people’s photographs could be used for promotional purposes.

This is the first of a series of posts that document the media that I was involved with that day — eventually three radio spots and a story for Crikey, plus discussions with a journalist at ABC TV’s 7.30 for a story that ended up not happening — as well as the evolution of my own thoughts on the topic.

I’d gotten up early that morning to work on a Crikey story about the risks of big data, so I was already in media mode when I saw the tweets starting to flood out.

Instagram was claiming the right to sell your photos, they claimed — which I found most unlikely because they can’t sell what they don’t own, and social networks have long since given up trying to claim ownership over their users’ content. At least the ones that intend lasting more than a week online.

Sure enough, I looked at Instagram’s proposed new terms of use, and they actually made it quite explicit that they were not doing that. As I expected, they were seeking the right to use photographs in connection with promotions of unspecified nature — though they’d stated the fact that you wouldn’t be paid for this rather baldly.

To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

Moreover, it looked to me like Instagram’s existing terms of use already gave them this right, though the wording was vague.

… you hereby agree that Instagram may place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.

In retrospect, I think both are worded rather vaguely, with a phrase like “in connection with” being able to cover a multitude of sins. But “without any compensation to you” is clear enough, and that obviously triggered the fears.

But Instagram’s actions weren’t unusual, they weren’t claiming ownership of your photos, and there was no need to panic — and that’s what I tried to stress in this first media spot, a chat with John Doyle on ABC Radio National Breakfast at around 0840 AEDT.

This audio is ©2012 Australian Broadcasting Corporation, and is an unedited copy of the original audio posted on their website.

Vodafone’s dishonest links and the memory hole

Vodafone LogoI dealt with a strange request from Vodafone this week. They wanted to fix a broken link in one of my blog posts from four years ago. Not to point it to the material it was citing, but to marketing material for Vodafone’s current iPhone plans.

I reckon that missed the point of that link from 2008, but read this exchange of email and see if you agree.

Continue reading “Vodafone’s dishonest links and the memory hole”

Weekly Wrap 132: Schoolgirls and technological failures

Occluded House: click to embiggenI’d expected things to start winding down before Christmas, which is the traditional thing, but the week of Monday 10 to Sunday 16 December 2012 was actually pretty busy.

I visited North Sydney Girls High School twice. On Monday, to help assess the projects the Year 10 students had done on the smartphone. And on Friday, to record some material for the Patch Monday podcast and to provide some feedback to the students who are making a documentary on the whole thing.

More about all that coming soon — particularly the podcast to be posted on 24 December. [Update 29 December: Here’s that podcast.]

In between, the writing and… oh fuck it, just look at the list.

Podcasts

  • Patch Monday episode 167, “2012 in review: IT vendors prepare for cloudy big-data future”. The first of our year-end conversations is with broadcaster, columnist, and author Paul Wallbank; Kate Carruthers; strategy consultant and founder of Social Innovation; and Jeff Waugh, open-source developer, strategist, and advocate.

Articles

Media Appearances

Corporate Largesse

The Week Ahead

So, I mentioned that things are refusing to quieten down before Christmas? Yeah well this is what the week is going to look like unless I force the chloroform-soaked handkerchief into its face…

Monday includes finishing this week’s episode of Patch Monday and recording material for the next.

The remainder of the week is as yet unplanned, because certain things need to be confirmed. But it includes writing two articles for CSO Online and two or three for Crikey, plus more of the client website work that’s been taking up much more time than expected recently. Stay tuned.

[Photo: Occluded House, a view of the Sydney Opera House from the Sydney Harbour Bridge, made all the more special thanks to the advertising laid over the bus window.]

Script Challenge prize finally organised

Dario Besseghini and gift: see text for detailsSeveral billion years ago, I set a challenge. I posted a passage of text in an unknown script. Could people decipher it?

Actually it was in 2007. I fully expected it to be solved within days, perhaps a couple of weeks at most, because I’d solved it myself fairly quickly. Before we had computers.

But it took ages. Years.

Finally, Italian computer scientist Dario Besseghini​ solved it in February 2012. That’s him pictured above, on the right.

I’d promised a prize, and Dario provided an Amazon wishlist for me to choose from. And then I forgot about it. Until the other day.

I have just ordered for Dario a copy of In the Land of Invented Languages: A Celebration of Linguistic Creativity, Madness, and Genius by Arika Okrent. That’s it pictured above, on the left. The theme of invented languages seemed particularly appropriate.

So, Dario, my apologies for the delay, and my best wishes for the holiday season.

I know you were fretting because you hadn’t written up your solution method in more detail, but there’s certainly no rush!

I’ve closed comments on this post, so that any conversation will continue at the original place.

Postscript: As an indication of how little I participate in consumer culture, it turns out that this was the first time I’d ordered anything from Amazon since some time before 1 July 2007. How do I know? Because I started doing my bookkeeping in Saasu on that date, so if there had been a purchase there’d be a record of it.

Weekly Wrap 131: Gentle chaos in suburbia, Mr Dean

The week of Monday 3 to Sunday 9 December 2012 was, by choice, somewhat less hectic than those preceding it. There was much rejoicing.

That said, plans to record the Patch Monday podcast early fell into a heap. There’s something odd about that podcast.

Podcasts

Articles

Media Appearances

None.

Corporate Largesse

  • Tuesday lunchtime I attended Optus’ 4G Showcase at The Forresters Hotel in Surry Hills. There was food. And wine.

The Week Ahead

On Monday (today), apart from wrapping up the various media projects that need to come together, I’m heading to North Sydney Girls High School to be one of the assessors in a remarkable project. The Year 10 girls have taken five weeks off normal school work to research how the smartphone is changing the world. It strikes me that this 16-year-old view of the subject is likely to be somewhat different from that of the usual middle-aged pundits, so I’ll return on Friday to record some material for a Patch Monday podcast to be published on 24 December.

In between there’ll be various bits of writing, as usual, and we’re recording next week’s Patch Monday podcast on Wednesday morning.

On Thursday night there’s the CBS Interactive Christmas party, and on Friday there’s the Watterson PR Christmas lunch.

[Photo: James Dean branded shortbread, because of his long association with baked products, photographed yesterday at a supermarket in Sydney. What Mr Dean has to do with New Zealand butter shortbread is beyond me.]