Patch Monday: Amazon’s Vogels: cloud, start-ups, treadmills

The cloud has levelled the playing field for business, says Amazon’s chief technology officer Dr Werner Vogels. Ten years ago, a start-up needed $5 million. Now, Vogels says, it’s “just $50,000 and a coffee shop around the corner”.

Vogels was in Sydney last week for a promotional event for the cloud-based Amazon Web Services (AWS). In a wide-ranging interview for this week’s Patch Monday podcast he discussed the cloud from both a business and a technical perspective, and responded to reports that Amazon may soon open an Australian datacentre and that the Sony PlayStation Network hack was launched from AWS servers.

You can listen below. But it’s probably better for my stats if you listen at ZDNet Australia or subscribe to the RSS feed or subscribe in iTunes.

There is a slight audio problem for the first few minutes of the interview, but it’s worth persisting.

(The conference room tables were rubbing against each other as Vogels moved his hands, elbows on table. It wasn’t very noticeable in the room, but the sound was transmitted mechanically up into the recorder via the tripod it was sitting on. I did notice after a few minutes and fixed things, so you won’t have to endure it for long.)

Please let me know what you think. Comments below. We accept audio comments too. Either Skype to stilgherrian or phone Sydney +61 2 8011 3733.

Weekly Wrap 58

A weekly summary of what I’ve been doing elsewhere on the internets. Most of it seemed to be about Google+.



Media Appearances

Corporate Largesse

  • While attending the AWS Cloud Tour 2011 on Thursday, I received ample food and drink at Amazon’s expense.
  • On Friday I met with analyst Arun Chandrasekaran from Frost & Sullivan. He paid for the coffee and juice.
  • On Friday I had another extremely long lunch with those unnamed people about that unnamed media project, but this time I managed to find my way back to where I was meant to be spending the night.


Most of my day-to-day observations are on my high-volume Twitter stream, and random photos and other observations turn up on my Posterous stream. The photos also appear on Flickr, where I eventually add geolocation data and tags.

[Photo: Kent Street, Sydney, photographed on Friday 15 July 2011.]

[Update 7pm: I didn’t think that last article for CSO would be posted today, but it was, so I’ve added it to the “Articles” list.]