“The greatest challenge to implementing social media within any organisation is the willingness for that organisation to accept the cultural change that will ultimately occur. And occur dramatically and at a rapid pace. Social media holds a mirror up to an organization from the external customers/clients/constituents that shows an authentic, and sometimes unexpected, face.” — Nick Hodge
“I’d add that that face is almost always unexpected.” — Mark Pesce (in private conversation)
Clearly I’m not going to get anything else written until I respond to The Gnome Situation. I’ve been reading the comments and mulling possible responses for days. It’s getting in the way of actual, productive work. So here we go.
No. I will not be removing Gnaomi from my desk.
Discussing an issue as important as rape through the proxy of an anthropomorphised piece of clay seems, to me, a poor tactic. Nor will I compromise the actual or perceived independence of my media output, no matter how worthy the cause.
There’ll probably be people at ActionAid who won’t like or understand that outcome, so here’s the long explanation…