Pet gripe: the use of the word “solution” in (originally) the IT industry and now, seemingly, everywhere.
Wikipedia doesn’t give it it’s own page, merely saying:
In business, a solution is a product, service, or combination of both which is said to solve a business or consumer’s problem; the term is often considered an overused and unimaginative buzzword.
So when I saw this truck (pictured) in Stanmore yesterday afternoon I wondered, “WFT is a ‘tree solution’?”
I assume this guy is an arborist, or “tree surgeon”. The former ain’t great marketing in the 21st Century ‘cos it’s latinesque, but I can live with the latter — after all, he’s a bloke what cuts down or fixes trees, yeah?
Other annoying buzzwords for me: “business ecology”, “DNA” (when used to talk about “our business’ DNA”), “space” and “Web 2.0”. Any others?