So the media’s Lizard King opens a Twitter account and it’s major news? Apparently so. Yesterday the world was busy reading the tea leaves of Rupert Murdoch’s new Twitter account, and I was asked to comment.
I’m amazed at how much people wanted to read into the first 18 tweets or so. The Sydney Morning Herald even said:
Joining Twitter would be the strongest sign yet that Mr Murdoch has moved away from what was previously a strongly held antipathy towards the web, which has caused massive profit slumps in traditional media.
Really? That’s like saying that because someone was seen buying a load of bread that they’ve changed their position on whether it’s now better to invest in agriculture rather than mining. Complete arsehattery, trying to tart up a rather routine retelling of what happened on Twitter so that it looks like business analysis.
Anyway, I spoke to Ian Rogerson yesterday on the ABC Local Radio program that went out nationally on the digital transmitters and online while the cricket was broadcast on the analog channels.
The audio is Â©2012 Australian Broadcasting Corporation, but it usually isn’t posted on their website and I don’t get paid for these spots, so here it is.