The Online Circle apologises, makes good. Bravo!

Last night I gave one hell of a serve to The Online Circle, a “full-service interactive agency” who I accused of… well… read it for yourself. Today their CEO Jeff Richardson emailed an apology, and I reckon he’s more than made good. Bravo.

I’ve always said that the true measure of a business is how it responds when something goes wrong. Too many try to cover the cracks with bullshit — I’m sure you know the kind of hollow corporate PR-speak I mean. It takes integrity and, indeed, guts to respond directly to criticism, particularly when it was a direct and as harsh as mine.

Mr Richardson, Sir, it takes a solid effort to write an email like yours, which I thoroughly appreciate, and of course I accept the apology.

Here’s the full text of Jeff’s email:

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