In 2005 Rupert Murdoch bought MySpace, as the orthography went, for USD 580 million. Yesterday he sold the operation, now branded Myspace or even just My_____, depending where you look, for a mere USD 35 million. Not exactly a profit.
The buyer was Specific Media, an advertising targeting company. One of the investors is musician and actor Justin Timberlake, although the size of his stake has not been revealed.
There’s now plenty of speculation about whether Myspace will build on its recent music focus, and how it’ll shape up against the monster that is Facebook and the new contender, Google+.
Yesterday I chatted about all this stuff with Lindy Burns on ABC 774 Melbourne. This time she got my name right.
The audio is Â©2011 Australian Broadcasting Corporation, but it hasn’t been posted on their website so here it is. In return, I reckon you might choose to listen to Lindy Burns’ drive program next week.