Book cover marketing FAIL?

I saw these books sitting in a shop window the other day and the first thing I did was laugh. Why? Well, seeing the four lined up like this seemed like a list of clichés.

Photo of book covers

Germaine Greer On Rage? Well, yes, she does get more than a little grumpy, wink wink, eh? (Although as someone asked me, “Greer on Rage? What would she guest program?”) David Malouf On Experience? Yeah, he’s getting a bit long in the tooth, sure… and need I mention the probable subject of Blanche d’Alpuget’s longing in On Longing?

Yeah, time for another nudge-nudge wink-wink there too.

Now Mark Pesce tells me that Greer’s book is written in the context of the NT Intervention — something worth getting angry about. “A cogent book about rage,” he says. “Perhaps an important one. Time will tell.”

Sure, he’s a fan. Greer is an important public intellectual, though, and today’s First Dog on the Moon cartoon explains very well why everyone hates Germaine Greer. But for me the line-up of little pastel covers and the gift-set option tells me this is for people who want to look like they’re intellectuals.

If Greer’s book is indeed important, then it needs to be more than a fetish for someone’s mantlepiece, along with that unread (and unreadable) hardback of Umberto Eco’s The Name of the Rose. And maybe that means more descriptive covers?

Exhausted by the Future of Media

Whew! The Future of Media Summit 2008 was exhausting yesterday! I’ll be writing something this morning, but I’m not sure what yet. Stand by. Meanwhile you can get a taste of the action by reading Mark Pesce’s thoughts on the Future of Live Television (Part 1, Part 2), and Erin Moss’ notes on the Sydney Future of Journalism session and plenty more linked from the Future of Media Blog. Plus of course there’s the Summize feed of everyone’s Twitter traffic.

Future of Media Summit 2008: live blogging etc

Future of Media Report cover

OK, I haven’t even regurgitated all the information I devoured at PubCamp Sydney and the Politics & Technology Forum, and now I’ll be spending all day tomorrow at the Future of Media Summit 2008. Get ready for the overload!

I’m not quite sure exactly where I fit into this. However I do know that I’ll be one of several people providing a Twitter feed tagged #fom08, and Mark Pesce wanted to make sure I had a live videophone feed via Qik, which I do now.

The attendee list is a veritable Who’s Who of New Media Cleverness, plus me. So something interesting is bound to happen… stay tuned!

Oh, and for some bedtime reading, try the Future of Media Report 2008 [PDF].Update 22 March 2014: Technologies come, and technologies go. Qik is no more. Its video messaging functions have been absorbed into Skype, and Qik will cease to exist on 30 April 2014 — although videos embedded in websites are replaced with the message “video unavailable”. The future of the media doesn’t last very long at all.]

Actually, what DO Vodafone’s plans mean?

There was plenty of discussion on Twitter last night about Vodafone’s iPhone plans. Yesterday we thought that data outside the “included” amount was still billed within the cap. But then people started reading Vodafone’s confusing and legalistic Terms & Conditions and got confused. I contend that failing to clearly state the price of your services is in breach of the Trade Practices Act — and if a dozen smart people can’t answer the simple question, “What will I be charged for 5GB of data?” then the T&Cs are misleading, I say. Stay tuned.