Dropping into Day 2 of the Mobile Content World conference last week was a step back in time. And not in a healthy Kyliesque mirror ball way. The hyper-connected Twitter rumour mill had told me something was wrong: they didn’t seem to understand what was happening. The rumours were right.
When user experience expert Oliver Weidlich of Ideal Interfaces showed them screenshots of the iPhone on the big screen, around 80% of the 150-odd audience sat up, alert, seeing it for the first time.
Sure, Apple’s groundbreaking product isn’t officially available here until the (rumoured) 19 June opening of slick new Apple stores in Sydney and Melbourne. You don’t have to have bought into the whole Steve Jobs personality cult, bought one overseas and hacked it for Aussie networks. But if you claim to be professional and haven’t at least read about the iPhone a year after its release you should be shot.