Today I returned to the print media with an opinion piece, Trends on Twitter brief but telling, just like in the real world, in the Sydney Morning Herald.
It’s an overview of Twitter’s “Trending Topics”, including the observation that marketers who try to game the trends are probably wasting their time. Research by Hewlett-Packard’s social computing lab [PDF] shows that there’s probably no point in focusing on the “influencers”.
Topics will trend or not based on whether people found it interesting to retweet at that moment. Just like Yahoo! Research’s Duncan Watts said a few years back.
Somehow I managed to refer to the fisting incident without using the word “fisting” itself.
I wouldn’t have thought about writing this piece myself, being too immersed in Twitter to realise that it needed explanations. Blame Joel Gibson, the SMH Opinion Editor. He commissioned it and did a decent job of improving my Sunday-written words.
I think it’s quite sweet that Fairfax decided to explain my name.