Getting to grips with LinkedIn

Thanks to my recent posts about my confusion about the point of LinkedIn and coming to the conclusion that LinkedIn is a giant Rolodex, I was treated by their PR firm to a briefing session. Here’s what I learned.

On Monday Shiva Kumar, an associate director at Edelman, spent 90 minutes over coffee running through the advanced features, mostly following the sequence of items in How Journalists Use LinkedIn.

The key lesson for me was that while LinkedIn is certainly useful for recruiters and job-hunters, it’s even more powerful when you think of it as a global database of professionals and their skills, experiences and connections, and use it for smart data mining — and by that I mean data mining that’s aware of the structure of people’s working relationships.

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